PMA Magazine - Connecting the Imaging Communities articles from March 2009

PMA Magazine - Connecting the Imaging Communities archives from March 2009

Being Social.(Connections: Newsline)
March 1, 2009... Twitter, Flickr, and Facebook may seem like the deep end of your comfort level; but it may be just the right time to test the waters. Social networking and online interactivity aren't going away. They have become bona fide trends, especially...

PMA Data Watch: Demographic segmentation can compromise pricing power.(Connections: Newsline)
March 1, 2009... If you are planning on targeting a large customer demographic group, such as mothers, men, young families, etc., know some of your biggest competitors are doing the same thing. Major retail chains--supermarkets, electronics stores, discount...

Leveraging 2D barcodes.(Connections: Newsline)
March 1, 2009... While 2D obviously isn't 3D, use of barcode scanning could change advertising, marketing, publishing, and shopping as we know it. The new 2D barcode technology is designed to provide mobile phone users with quick access to information--whether...

What the duck.(Connections: Newsline)(Cartoon)
March 1, 2009... I WANT A NEW CAMERA IT'S ALWAYS YOU, YOU, YOU!!! WHAT ABOUT ME?! WHAT ABOUT MY NEEDS?! NICE NECKLACE! [ILLUSTRATION OMITTED]

Rethinking disruption: PMA 09 Official Business Session speaker Michael Raynor discusses opportunities presented by disruptive technologies.(PMA 09)(Interview)
March 1, 2009... They're called "disruptive" technologies for a reason. Game-changing innovations tend to throw companies whose businesses are done the "old" way for a loop--often to the point of destruction. That doesn't have to be the case. Strategy is...

Gimme a break: PMA 09 Official Business Session speaker Craig Newmark, founder of Craigslist, on the Golden Rule and e-commerce.(PMA 09)(Interview)
March 1, 2009... Craigslist has changed the way the world--at least the world of classified advertising--works. The website, www.craigslist.com, allows users to buy, to sell, to meet, to get a job, to find a home, or to seek out just about anything else right...

Evolution revolution: PSRO 2009 blends tradition with technology for scrapbook retailers.(PMA 09)
March 1, 2009... It's like a time warp. Many scrapbook stores look the same today as they did a decade ago, says Kim Guymon of ScrapBiz, a consultant for the Professional Scrapbook Retailers Organization (PSRO) and a guest speaker at PSRO 2009. Guymon will...

36Pix Photolab.(Product Spotlight)
March 1, 2009... [ILLUSTRATION OMITTED] Getting started on Green Screen just got easy. Introducing ChromaStar[TM] 36Pix, the industry leader in high-volume green screen background replacement services has launched ChromaStar[TM]. This revolutionary...

Brooke International.(Product Spotlight)
March 1, 2009... [ILLUSTRATION OMITTED] Kodak's s1220 Photo Scanning System is an auto-feeding scanner with enhanced software enabling you to digitize photos in seconds. Create JPEG files at 300, 600, or 1,200 dpi and fix common problems on individual...

ODM Separator[TM]--Die Cutting Machine: On Demand Machinery.(Product Spotlight)
March 1, 2009... [ILLUSTRATION OMITTED] The Separator[TM] is a safe machine that makes cutting die windows in finished books simple. It is easy to install the die plate and there's an adjustable cover guide. The operator simply places the finished cover...

PTS Consulting.(Product Spotlight)
March 1, 2009... [ILLUSTRATION OMITTED] PTS proudly debuts the Silver Edition Frontier 370 Black & White printer at PMA 09! Finally... Digital files & negatives files can be directly laser printed on B&W silver halide paper with the first ever Frontier...

SoftWorks Systems launches Books Mode through ROES: ROES.(Product Spotlight)
March 1, 2009... [ILLUSTRATION OMITTED] The #1 Studio-to-Lab Ordering System now enables users to build Books. The new 'flipping pages' interface provides the user true WYSIWYG feedback while building the book. The new interface can be used for calendars,...