PMA Magazine - Connecting the Imaging Communities articles from February 2005

PMA Magazine - Connecting the Imaging Communities archives from February 2005

Calendar of events.(conventions)(Brief Article)(Illustration)(Calendar)
February 1, 2005... February 17-19 APCI 2005 Annual Convention Orange County Convention Center, Orlando, Fla. 17-19 PSPA 2005 Annual Convention Orange County Convention Center,...

Marketing approach: studios should target niche segments.(Processing)
February 1, 2005... As competition continues to increase in the highly saturated, large portrait segments such as K-11 and senior portraits, studios have looked to expand their business through other means. Smaller segments in the market provide opportunities...

Farewell, film: commercial facilities officially discontinue traditional services.
February 1, 2005... Digital services are the bulk of the business for most commercial facilities. That's nothing new. But in 2004, two commercial imaging facilities notified customers they were officially no longer offering any film services. Last fall,...

Transitioning to digital: industry trends report notes increases in camera sales and digital prints.(Retailing)
February 1, 2005... According to the recently published 2003-2004 PMA U.S. Industry Trends Report: Retail Markets, the transition to digital accelerated in 2003 and 2004. Digital technology continued to improve and camera sales increased as prices dropped....

Digital lab ideas: photovision carves a niche by wholesaling large photographic prints.(Retailing)(www.photovsn.com)
February 1, 2005... When Photovision, Salem, Ore. (www.photovsn.com), went from a custom, manual darkroom to a digital lab a few years ago, President Brian Wood and his staff suddenly found they had extra time on their hands. "We realized we could do a lot...

Picture perfect: Playhouse Publishing books a hit with kids, moms, and photo retailers.
February 1, 2005... Sometimes the best ideas are the simplest ones--and Picture Me Books are perfect examples. They're children's books with a pocket in the back and a die cut through each page. When morn or dad puts a photo of the little one in the pocket,...

Ordering from home: kiosk-at-home concept makes experience just like ordering from the store.(Cavalcade Color Lab services)
February 1, 2005... The following scenario is becoming more common: A photo customer gets a CD from his local photo retailer with software to help him order prints of his digital photos from home. That night, the customer pops in the CD, installs the software,...

Still printing: wholesale finisher CeWe color paving the way for growth in print market.(CeWe Color AG & Co. OHG)(Company Profile)
February 1, 2005... "These are the times that try men's souls," wrote Thomas Paine in 1776, describing the difficult times for the American Colonies. Those same words could very well have been written last week, depicting the current status of wholesale...

Eastman Kodak Co.(Interview)(Interview)
February 1, 2005... Eastman Kodak Co. is going through a broad transformation. Since announcing plans to compete more effectively in the digital world, Kodak has exited some businesses, curtailed others, and invested more in digital growth products, including...

Picture power: authors of "Going Visual" show how to harness the impact of images.(Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits)
February 1, 2005... Which has more impact: several pages of text describing a wonderful widget, or a photo? No contest, right? In a split second, all the details are captured, to be shared with others--almost instantly in the case of digital images. In their...

Oh, you beautiful doll! Retailers take home great lessons from retail tour of American Girl Place.
February 1, 2005... Jerry Sullivan, CEO of Precision Camera LP, Austin, Texas, was among those who toured Chicago's famous American Girl Place during the PMA Fall 2004 Imaging Conference and Mini Trade Show. The tour, led by Michael St. Germain, president of...

Making the complex simple: Flicko's enables customers to create own videos; begins franchising.(Flicko's Video Workshops)
February 1, 2005... William Bellis, owner and founder of Flicko's Video Workshops, Louisville, Ky., believes everyone has a need for the services his company offers. "Whether it's format conversion, from VHS onto DVDs, or old 8mm film onto DVDs or another...

Annual convention and trade show.
February 1, 2005... The 81st PMA Annual Convention and Trade Show returns to Orlando, Fla., that magical city of creativity, vibrancy and entertainment. And PMA promises to feature those qualities, in addition to providing a superb educational program and...

PMA 2005 capsule schedule: Feb. 20-23, 2005.(Photo Marketing Association)(Calendar)
February 1, 2005... All events take place at the Orange County Convention Center, West Building, Orlando, Fla., unless otherwise indicated. Pre-Convention Activities Thursday, Feb. 17 8:00 a.m. APCI/DIMA/PSPA Golf Tournament Orange County...

PMA 2005 general information.(PMA 2005)(Calendar)
February 1, 2005... All events take place at the Orange County Convention Center, West Building, Orlando, Fla., unless otherwise indicated. 2005 PMA Imaging Conferences Feb. 17-19 * APCI 2005 Annual Convention * DIMA 2005 Annual Conference *...

Savvy sessions: multitude of guest speakers will offer advice and inspiration.
February 1, 2005... Photo Marketing Association members are foot soldiers on the front line of the digital revolution. And changing times present the biggest opportunities, according to Roger Berg, Creative Photo Inc., Columbia, Mo., a guest speaker at one of...

Visionaries: panel will present industry leaders' look at imaging business, new technology.
February 1, 2005... Last year's Visionaries Panel--offered for the first time and kicking off the opening day of PMA 2004--was a huge success. Economist and longtime CNN journalist Stuart Varney moderated the Official Business Session panel that included...

Q&A with Scott Bedbury: PMA 2005 Official Business Session speaker Scott Bedbury shares the secrets of brand development.
February 1, 2005... Scott Bedbury was the marketing executive behind the Nike "Just Do It" campaign and helped Starbucks reinvent coffee. Here, he talks to Photo Marketing about brands. Photo Marketing: Let's start with the basics: What is a brand? How can a...

Q&A with Chip Bell: PMA 2005 Official Business Speaker Chip Bell discusses customer devotion.(The Chip Bell Group)(Photo Marketing)(Interview)
February 1, 2005... Author and customer service expert Chip Bell tells Photo Marketing how to make your customers fall in love with you. Photo Marketing: You make a distinction between loyal customers and devoted customers. What is the difference? Bell:...

Q&A with Paco Underhill: PMA 2005 Official Business Session speaker Paco Underhill shares insights into consumer behavior.
February 1, 2005... Paco Underhill, consumer behavior expert and author of "Why We Buy: The Science of Shopping" and "Call of the Mall: The Geography of Shopping," will speak at a PMA 2005 Official Business Session this month. He shared some thoughts on retailing...

Pavilion presentations: PMA 2005 offers displays of mobile imaging, framing, and scrapbooking.(Photo Marketing Association)
February 1, 2005... New pavilions on the Trade Show Floor this year include the Framing Pavilion and the Scrapbook Pavilion. The popular Mobile Imaging Pavilion makes a return appearance as well. The pavilions will be open during Trade Show hours. Framed...

A new format for APCI: annual convention now takes place just before PMA.(APCI 2005)(Association of Professional Color Imagers)(Photo Marketing Association International)
February 1, 2005... The APCI 2005 Annual Convention, held Feb. 17-19, in Orlando, Fla., begins a brand-new format. The Convention for the Association of Professional Color Imagers, which used to take place in the winter or spring, will now be held just prior...

DIMA 2005: the impact of innovation on digital imaging.(Digital imaging marketing association, Association of Professional Color Imagers, Professional School Photographers Association)
February 1, 2005... DIMA 2005 is part of the new 2005 PMA Imaging Conferences, so DIMA attendees may also visit sessions from APCI 2005 and PSPA 2005. The 2005 PMA Imaging Conferences will begin with keynote speaker and futurist Ray Kurzweil on Friday, Feb....

DIMA Shoot-Outs return with a bang.(Digital Imaging Marketing Association)
February 1, 2005... The Digital Imaging Marketing Association invites PMA members to check out its annual DIMA Shoot-Outs at DIMA 2005 and PMA 2005 in Orlando, Fla. Back again this year is the DIMA Photo Kiosk Shoot-Out, DIMA Digital Camera Shoot-Out, and...

PSPA 2005 sessions stress marketing, techniques, and trends: opportunities for independent photographers a recurrent theme.(PSPA 2005)
February 1, 2005... PSPA 2005, Feb. 17-19, Orlando, Fla., offers attendees nearly 140 educational sessions that cover the gamut of issues from the technical side of photography, to marketing and sales, public relations, employee relations, and motivation. Here's a...

PIEA 2005 will offer thought-provoking sessions.(Photo Imaging Education Association)
February 1, 2005... Friday, Feb. 18 PIEA Roundtable Discussions Radisson Barcelo Hotel 5:30p.m.-7:00 p.m. "This year we're going to try something a bit different," says Trudy Baker, photography coordinator at Central Missouri State University,...

PPFA 2005 will focus on developing skills: speakers will mix marketing, business management, and framing techniques.(Professional Picture Framers Association)
February 1, 2005... Custom framing craftsmanship will be on the agenda for the PPFA 2005 Annual Convention, but there also will be a heavy focus on marketing those specialized skills and managing a small business. Authors, business consultants, marketing...

Welcome, scrapbook retailers: first Annual PSRO 2005 convention offers educational opportunities.(PSRO 2005)(Professional Scrapbook Retailers Organization)
February 1, 2005... Members of the Professional Scrapbook Retailers Organization (PSRO) will attend their first Annual Convention, Feb. 19-21, 2005, at the Orange County Convention Center, West Building, Orlando, Fla. Events kick off with PSRO Pre-Convention...

Nokia.(Imaging, North America, Multimedia Business Unit, Nokia)(Interview)
February 1, 2005... Based in Finland, Nokia introduced its first wireless imaging device in 1998, with the Nokia 9110 Communicator. Since then, Nokia cameraphones have expanded into video messaging and retail printing capability. David Watkins is director of...

Just the ticket: small ticket items and photo novelties offer fun and opportunities.
February 1, 2005... Whether it's a bowl of hot buttered popcorn on a cold winter's night, or a great-looking tossed salad at a July 4th picnic, a well-made and oiled wooden bowl makes food more appetizing. Wooden photo bowls The Great Alaskan Bowl Co.,...

Find out what your customers want.
February 1, 2005... Editor's Note: This is the fifth article in a series previewing the upcoming PMA book, "It's Your People... Really!--Change Your Focus and Grow Your Sales," available in Orlando, Fla., at PMA 2005. Do you know what your customers are...

The extra mile: retailer, supplier make a supreme effort to recover customer's lost files.
February 1, 2005... By going an extra step to help a customer, specialty photo retailer Photos Ar' Nice in Gainesville, Fla., has probably made a customer for life. Here's the scenario: A few months ago, a customer came into the store looking for help....

Does it require an MSDS?(Compliance Corner)(Material safety data sheets)
February 1, 2005... Q: We are changing suppliers for a number of products we use, as well as getting in several new products for our digital printers. Some of the new suppliers advise they do not have Material Safety Data Sheets (MSDS) for several items for which...