PMA Magazine - Connecting the Imaging Communities articles from April 2007

PMA Magazine - Connecting the Imaging Communities archives from April 2007

Association leadership.(Connections)
April 1, 2007... "During the entire month [of May], we invite people to our Click Cafe, and we make 8-by-10s from their digital media for $1.99. That is a significant savings, and you wouldn't believe how many people have come in past years to take advantage of...

Cameraphone photos record latitudes and longitudes.(Newsline)(ShoZu Inc.'s share-it one-click image uploading service)
April 1, 2007... Your cameraphone photos can now tell you where you are and share that information with others. Mobile media service ShoZu Inc. (www.shozu.com) offers the Share-It one-click image uploading service for location tagging of photos and video clips...

PMA data watch: marketing portrait services revisited.(Newsline)
April 1, 2007... Portrait businesses--like many other businesses--position themselves along certain product attributes. Some attributes include artistic quality, price, and--in the case of portraits--creativity. Conventional marketing suggests finding the least...

Letter to the editor: Munich McDonald's revisited.(Newsline)(Letter to the editor)
April 1, 2007... My son Michael and I were in Germany on a business trip and decided to visit the McDonald's in Munich, Germany, written about in the February issue of PMA magazine. I had a very different experience. Generally, I was impressed and see it as a...

Hall of Fame: newest PMA Hall of Fame recipient announced.(Connections)(Mike Worswick of Wolfe's Cameras, Camcorders and Computers )
April 1, 2007... The PMA Board of Trustees has chosen Mike Worswick to receive the association's most prominent honor--induction into the PMA Hall of Fame. The distinction is awarded to an individual with exemplary career success and contributions toward the...

Distinguished Service Award: recognizing the work of remarkable members.(Connections)
April 1, 2007... PMA has recently honored five exceptional members with the Distinguished Service Award. This honor is given based on career commitment and invaluable contributions to the imaging industry. Each recipient was recognized during PMA 07, held in...

Expose yourself to customers: Whitech USA President Korosh Delnawaz offers tips on how to get customers' attention and keep them using your kiosks.(Viewpoint essay)
April 1, 2007... Rapid technological advances in the photographic channel certainly have been keeping us on our toes in the past few years. Whether we have been embracing these changes with open arms or dragging along behind them kicking and screaming, business...

The art of success: Digital Arts Studio provides full service to pros, consumers.(Business & Marketing)(Company overview)
April 1, 2007... You need only to walk in the doorway of Atlanta, Ga.-based Digital Arts Studio (www.digitalartsstudio.net) to see the company is something special. Greeting visitors is a 20-foot-high ceiling, adorned with a reproduction of Michelangelo's...

Hip happenings: exciting events make Fullerton Photogrophics the place to go--again and again.(Business & Marketing)(Fullerton Photographics Inc. )
April 1, 2007... In the late 1990s, Gaby Mullinax was a professional photographer who took her work to Fullerton Photographics Inc. (www.fullertonphoto.com), Fullerton, Calif. She liked the lab so much that when the opportunity to buy the 2,000-square-foot...

Sales weapon: German photo specialty store Bilderfurst uses an Italian-style coffee bar and walkway to put customers at ease.(Business & Marketing)
April 1, 2007... This German photo specialty store has a secret psychological weapon, which may not be what you expect: A genuine, working Italian-style coffee bar takes up the whole left front of the interior wall of the store. In addition to imaging...

Two-pronged approach: sports and portrait franchise offerings help pro photographers increase profits.(Business & Marketing)(Joe Bruno)(Interview)
April 1, 2007... Joe Bruno was 21 years old when he founded Future Stars Sports Photography in Stoney Creek, Ontario, Canada, in 1987. He noticed how much his young nephew enjoyed pro sports trading cards. "He told me it was his goal to one day be on a card...

Reaching your market: retailers share their thoughts on advertising methods.(Business & Marketing)
April 1, 2007... What is the best way to advertise to current and potential customers? While word of mouth is obviously the most effective and least expensive method of advertising, most retailers also incorporate other tactics as well. A huge TV campaign...

Innovative vision: DIMA Innovative Digital Product winners named.(Photo Marketing Association Sneak Peek 2007, Photo Marketing Association 07 in Las Vegas, Digital Imaging Marketing Association Innovative Digital Product Award)
April 1, 2007... Of the hundreds of digital products on display at the PMA Sneak Peek 2007, the official press event of PMA 07 in Las Vegas, Nev., 18 were selected by a panel of digital imaging editors to receive the prestigious DIMA Innovative Digital Product...

New scanner, new purpose: photo retailers put new Kodak i1220 document scanner to work.(Trends & Technology)
April 1, 2007... Document scanners have not previously been a piece of equipment used by photo stores, but retailers have discovered just how handy--and profitable--they can be. Many photo retailers in the fall of 2006 began using document scanners to...

All smiles: designed by Jennifers for Jennifers (and others, too), Photo Basics from Westcott creates a simple, in-home portrait studio.(F.J. Westcott Co.)
April 1, 2007... Digital has put so much more of imaging in the hands of consumers. Photo Basics, a new all-in-one educational lighting kit from The F.J. Westcott Co., Toledo, Ohio (www.fjwestcott.com), is taking consumer control to a new level by bringing the...

Behind the scenes: Storefront.com powers photofinishing operations for retailers.(Trends & Technology)(Company overview)
April 1, 2007... Working behind the scenes to help some of the biggest retailers in North America is Storefront.com Online Inc.--a nearly 9-year-old company based in Vancouver, British Columbia, Canada. The company, which is building a client base among...

DIMA Photo Kiosk Shoot-Out winners.(Trends & Technology)
April 1, 2007... The 4th annual DIMA Photo Kiosk Shoot-Out was held March 7 at PMA 07. Storefront.com Online Inc., Vancouver, British Columbia, Canada, took home several awards for its kiosks and software. "Expert's Choice" awards went to Storefront.com in...

Shoot to sell: FotoStudio offers a venue for pros to sell online.(FotoShare and Foto Album, offered by FotoTime Inc.)
April 1, 2007... Selling photos online may seem like a good idea to photographers, but getting into the market may be more complicated. Launched in 1999, FotoTime Inc., Dallas, Texas (www.fototime.com), offered two major products, FotoShare and Foto Album....

Growing your business: xerox executive Brian Segnit explains why digital enables you to develop specialty photo applications that can grow your business.(Parting Shot)
April 1, 2007... When disruptive forces threaten a business, customer demand can be a good compass for charting the course, not only to survival, but to a new wave of profit and growth. Seventy percent of all professional photos are taken with a digital camera,...