Detroiter articles from April 2003

Detroiter archives from April 2003

Entertoday!(Feedback)(Brief Article)
April 1, 2003... It's time to enter the Detroit Regional Chamber's Second Annual "Best Practices" Awards competition, presented by the Detroiter magazine. This program honors the best practices that set your business apart from the competition in three...

Detroiter Online is a great vehicle.(Feedback)(Letter to the Editor)
April 1, 2003... I went into cyberspace to view the Detroiter Online and was very impressed. What a great vehicle for the Chamber. I'm really looking forward to our opportunity to be showcased there. I read the article on "5 tips on how to get your project...

Correction.(Correction Notice)
April 1, 2003... On page 27 of the January/February issue, the photos of two contributors to the article on favorite technology products were incorrectly placed. The correct identifications are as follows: [ILLUSTRATION OMITTED] Gene Thomas Chief...

Of the people ... our voices need to be heard.(From the President)
April 1, 2003... I have no idea what the status of the Detroit Area Regional Transportation Authority will be when you read this. And that's a shame. It's not a shame because it's something that the Detroit Regional Chamber has invested thousand of hours and...

Celebrating our successes: the following information is presented by the Chamber as we move forward on the five areas of our strategic plan ...(Illustration)
April 1, 2003... Celebrating Our Successes The following information is presented by the Chamber as we move forward on the five areas of our Strategic Plan... Second Quarter 2002-2003 Create Strategic and Leverage our size and diverse...

Mark your calendar for these Chamber events!(Inbox)(Calendar)
April 1, 2003... March 31-April 1: 2003 Worksite Strategies Conference "Aligning the Region's Workforce" is the theme of this two-day conference at the Dearborn Inn. Speakers include Beth B. Buehlmann, executive director, Center for Workforce...

New members.(Inbox)(Brief Article)
April 1, 2003... Welcome to these companies who joined the Detroit Regional Chamber in January. Gold * Early Warning Healthcare institute Auburn Hills Hewlett-Packard Co Livonia Power...

"Everything old is new again!" Detroiter magazine presents ...(Special Advertising Section)(Brief Article)(Advertisement)
April 1, 2003... In celebration of the Detroit Regional Chamber's 100th anniversary, the Detroiter magazine presents this special section featuring advertisements from the past paired with ads from the present. This historic opportunity to feature your...

Detroit Masonic news.(This Advertisement Originalty Ran September 1922)(masonic temple of Detroit)(Brief Article)(Advertisement)
April 1, 2003... Remember when one of the world's most opulent architectural structures was erected. The Masonic Temple of Detroit continues to provide an elegant setting for Corporate Events, Weddings, and Special Events. The Masonic offers a majestic...

Perfect fit.(This Advertisement Originally Ran November 1963)(Brief Article)(Advertisement)
April 1, 2003... ... and only a specialist can fit it for you. In the field of health care plans, the specialists are Blue Cross - Blue Shield. Just give them the facts and they'll fit a plan to your particular needs. Low-cost deductible? Comprehensive...

The Detroit Edison Company; a doughnut-making machine that is all-electric.(This Advertisement Originally Ran September 10, 1934)(Brief Article)(Advertisement)
April 1, 2003... ONE of the most novel applications of electricity to commercial purposes is a machine for making doughnuts electrically. No hand touches the doughnuts from start to finish. The machine drops them in the fat, picks them up, turns them over, and...

The Detroit Edison Company; let light conditioning help to rent your building space!(This Advertisement Originally Ran October 31, 1938)(Brief Article)(Advertisement)
April 1, 2003... Of the many factors that influence prospective store and office tenants, lighting usually ranks high in importance. In many buildings, light conditioning has proved to be a direct forerunner of increased occupancy. Good lighting...

Gentlemen, your seaway! "The world at your door.".(This Advertisement Originally Ran October 1958)(Brief Article)
April 1, 2003... ... but which TERMINALS are altered to its opportunities? The only ANSWER is the Seasoned way of Performance... with Responsibility Weathered by Experience! We service the leading foreign and domestic shipping lines. [ILLUSTRATION...

Gateway to world ports and America's industrial heartland: Detroit Marine Terminals, Inc.(This Advertisement Originally Ran October 1958)(Brief Article)
April 1, 2003... Over 55 years of experience to serve you. With its unsurpassed record of leadership in steel, bulk cargo, vehicles, heavylifts and container handling, DMT can be your assurance of safe, fast dependable service. [ILLUSTRATION OMITTED] ...

Stressed out?(This Advertisement Originally Ran 1992)(Brief Article)(Advertisement)
April 1, 2003... Rely on GRAPHICOLOR! where SUPER COMPS are our speciality * custom color rubdown transfers * Pantone color proofing * screen printing * vinyl graphics * photo and film props pick-up and delivery available Your...

You should see this ad in color!(This Advertisement Originally Ran 1992)(Brief Article)
April 1, 2003... Trust your next display, signage or color imaging project to the Color Reproduction Experts. 248.347.0271 graphicolor.com

High marks: status quo is a no go for Frederick H. Marx of Marx Layne & Co. his mid-career switch from retail to public relations is proof that taking a calculated risk can yield immense rewards.(Interview)
April 1, 2003... Everybody knows Fred Marx, and Fred Marx knows everybody. OK, there's a bit of hyperbole in that statement--and the man himself would be the first to deny its veracity--but it's really not that far off the mark. [ILLUSTRATION OMITTED] ...

Finding and evaluating an advertising agency: a 4-step process for top results.(Marketing)
April 1, 2003... Step 1: Do you need an agency? [ILLUSTRATION OMITTED] Before you do anything, ask yourself these key questions: * Do you have a strong marketing leader overseeing your marketing function? * Do you have goals established? ...

The Detroiter asked two top marketing professionals to discuss future trends; goodbye spam, hello personalization.(Trend Watch)(Brief Article)
April 1, 2003... When the average person thinks of marketing today, many probably think of the influx of useless information arriving in their inbox, mailbox and home. Many marketing ploys consist of nothing more than mass "spamming" of e-mail addresses and...

The Detroiter asked two top marketing professionals to discuss future trends; integration: the future of communications.(Trend Watch)
April 1, 2003... Corporate communications has long been viewed as a segmented discipline--advertising, marketing, public relations and human resources all played separate roles in targeting specific audiences with varying messages. [ILLUSTRATION OMITTED]...

Imprinted promotional materials leave a lasting impression.(A Cost-effective Marketing Tool)
April 1, 2003... A difficult economy has a lot of benefits for companies with the appetite to succeed. Tough times force you to be more creative in your marketing efforts. One of the most cost-effective, yet understand, marketing tools is the inclusion of...

Success story.(Brief Article)
April 1, 2003... A software manufacturer needed to sell 10 copies of its accounting system program to break even at an industry tradeshow. Before the show, the manufacturer targeted its top 100 prospects in the medical industry, Inviting them to visit the...

6 steps for a worry-free promotion.(Marketing)
April 1, 2003... 1. Plan your program as far ahead as possible--Planning ahead helps keep your order under budget and gives your distributor time to research ideas and product sources. 2. Select a distributor that fits your company and your needs--Look for...

E-newsletters--permission please: it's the difference between value and junk.(Marketing)
April 1, 2003... You can get travel information, late-breaking espresso news, even candidates for your perfect mate. In fact, you probably have several in your e-mail in-box right now. They are e-mail newsletters, and while the technology and concept behind...

R as in responsible.(Marketing)
April 1, 2003... Despite recent efforts to limit or filter out unwanted commercial e-mail, marketing via e-mail--if done correctly--remains a viable tool to advertise your products and services, solidify existing relationships and generate new customers. Here...

Sales training tips: your sales people need to ask the right questions.(Marketing)
April 1, 2003... The typical salesperson is all too willing to impress prospects with features and benefits. After all, that's what they know best. So you can imagine what happens when a prospect says, "Tell me what you can do for me." The salesperson hears an...

E-mail marketing.(Marketing)
April 1, 2003... Many small business professionals think e-mail is an emotionless communication vehicle and ineffective for building business relationships. But that is precisely why building online relationships is one of the most critical aspects of a...

Promote your benefits plan.(Health Care Central)
April 1, 2003... Most organizations sponsor a variety of benefit plans for their full-time and sometimes even part-time employees. As the cost of benefits increases substantially, it is important for your employees to recognize the value of your benefit...