AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Journal of Business Strategies articles from September 2001
An academic journal publishing original papers that examine current trends, problems, and issues of particular interest to business managers and decision-makers. Editorial emphasis is placed on those contributions that are of practical value to business p
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Journal of Business Strategies archives from September 2001
Introduction by guest editors: how to play the e-commerce game. (Journal of Business Strategies Special Issue on e-Commerce and e-Marketing Strategies).
September 22, 2001... In the last several years, there has been a change in thinking with regard to e-commerce and e-marketing strategies. With the failure of numerous well-funded dot-coms, and recent pressure for e-commerce companies to become profitable, focus has...
Consumer attitudes towards multi-channel retailers' web sites: the role of involvement, brand attitude, internet knowledge and visit duration.
September 22, 2001... Abstract
The study examines how different consumers evaluate online shopping sites set up by bricks-and-mortar retailers. In particular, it examines how differences in consumers' information processing abilities and motivation as well as...
Emerging value propositions for m-commerce.(mobile electronic commerce)
September 22, 2001... Abstract
The proliferation of mobile Internet devices is creating an unparalleled opportunity for e-commerce to leverage the benefits of mobility. Mobile e-commerce, commonly referred to as m-commerce, is the ability to purchase goods...
Discount retail profitability: a harbinger for e-commerce?
September 22, 2001... Abstract
Expansion of electronic commerce has the potential to increase retail productivity. However, these gains may not translate into enhanced retailer profitability. This study examines profitability of the discount retail industry...
Determinants of governance structure for the electronic value chain: resource dependency and transaction costs perspectives.(Statistical Data Included)
September 22, 2001... Abstract
This paper investigates boundary decisions that determine governance structures, particularly intermediaries and external contractors, for executing the primary functions of procurement, sales, and information technology support...
Do traditional strategic concepts apply in the e-marketing context?(electronic marketing)
September 22, 2001... Abstract
This paper explores generic marketing strategies and competitive market positioning in the context of the Australian online book industry. The key research question is the extent to which traditional strategic concepts, like...