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Journal of Broadcasting & Electronic Media articles from September 2000
A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.
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Journal of Broadcasting & Electronic Media archives from September 2000
Network Adwatches: Policing the 1996 Primary and General Election Presidential Ads.(Abstract)
September 22, 2000... During the 1996 U.S. presidential campaign, political advertising continued to attract a large amount of attention from media, candidates, and citizens alike. As with previous elections, concerns and criticisms regarding the negative and...
Adoption of the World Wide Web by American Political Candidates, 1996-1998.(Abstract)
September 22, 2000... Before 1996, almost no political candidates were using the Internet for purposes of transmitting messages to large audiences. Some campaigns, as Myers (1993) and Davis (1999) point out, used electronic mail to communicate, but for the most part...
The Role of Media in Public Disengagement from Political Life.(Abstract)
September 22, 2000... The current political system in the United States is plagued by dramatically declining political participation, civic engagement, and political trust. Some scholars argue that this cynicism and alienation from civil society may correspond with...
Packaging Television News: The Effects of Tabloid on Information Processing and Evaluative Responses.(Abstract)
September 22, 2000... Academics and practitioners are vocal in expressing their concerns about the role of journalism in contemporary society. Because television is a primary source of information, the bulk of this criticism is leveled against broadcast news....
Memory for Television News: Match and Mismatch Between Processing and Testing.(Abstract)
September 22, 2000... Research on memory for media news, and in particular television news, has repeatedly suggested that people don't remember very much of what they see, hear, or read (e.g., Findahl & Hoijer, 1985; Graber, 1988; Gunter, 1987, 1991; Kellermann,...
Looking Through a Gendered Lens: Local U.S. Television News Anchors' Perceived Career Barriers.(Abstract)
September 22, 2000... In the U.S., half of all TV news reporters and anchors are women (Stone, 1997). Twenty-five years ago, women made up only 13% of the television news workforce (Stone, 1997). This dramatic increase in the number of women in a once male-dominated...
Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio Listening.(Abstract)
September 22, 2000... Talk radio offers a mediated interpersonal communication experience for its audience. It provides listeners with a sense of personal contact and a forum to discuss and to learn about societal issues. Call-in talk radio, for example, accounts...
"Darn That Pay TV!": STV's Challenge to American Television's Dominant Economic Model.(Abstract)
September 22, 2000... The story of Subscription Television, Incorporated (STV), a California company that attempted to launch a subscription-based alternative to the dominant advertiser supported model of American television in 1964, is an interesting yet lightly...
The Effect of an Educational/Informational Rating on Children's Attraction To and Learning From an Educational Program.(Abstract)
September 22, 2000... In 1996, the Federal Communication Commission passed a regulation that required broadcasters to label their educational children's programming. The regulation was designed, in part, to lend greater weight to the Children's Television Act of...
The Portrayal of Racial Minorities on Prime Time Television.(Abstract)
September 22, 2000... Documenting the trend in the portrayal of racial minorities on prime time television serves two major purposes. First, it is socially significant to identify the extent to which television networks represent U.S. ethnic minorities and...
A New Piece to the Puzzle: Examining Effects of Television Portrayals of African Americans.(Abstract)
September 22, 2000... The portrayal of African Americans in television drama, news and sports coverage has been analyzed by journalists and scholars (see Corea, 1993; Dates, 1990; Entman 1990, 1992, 1994; Jackson, 1989; Lule, 1995; MacDonald, 1992; Rada, 1996;...
What Makes a Good Radio Remote: Factors Leading to Perceived Cost-Effective and Well-Received On-Site Radio Promotional Sales Events.(Abstract)
September 22, 2000... Radio has often been considered one of the most personal media. Because of its power to befriend, it is viewed by advertisers as an indispensable bridge between businesses and consumers (Vaccaro, 1996). The term "promotion" broadly refers to...
Scholarly Reaction: Letter Response to Dupagne and Waterman Determinants of U. S. Television Fiction Imports in Western Europe.(Abstract)
September 22, 2000... Last semester I taught a statistics class to graduate students in other departments at the University of Georgia. It's one of my favorite classes to teach, as the students are intelligent and motivated, with the added bonus that I can solicit...