Journal of Broadcasting & Electronic Media articles from September 1999

Journal of Broadcasting & Electronic Media archives from September 1999

The Effects of Production Pacing and Arousing Content on the Information Processing of Television Messages.
September 22, 1999... Recent research on how television viewers process television messages has used the limited capacity model of television viewing to investigate the effects of emotion (Lang, Dhillon, & Dong, 1995), narrative structure (Lang, Sias, Chantrell, &...

The Effects of Audience Reaction Shots on Attitudes Towards Controversial Issues.(Statistical Data Included)
September 22, 1999... Producers and directors continuously make editing decisions which affect not only the aesthetics of a television or film production, but also how audiences interpret the events depicted. The various editing devices used in the production...

Live News Reporting: Professional Judgment or Technological Pressure? A National Survey of Television News Directors and Senior Reporters.
September 22, 1999... Reporting live from the scene of a story is an increasingly dominant value in television news operations today. The proliferation of microwave and satellite trucks makes it possible for even small market news operations to go "live from the...

Viewing the Viewers: Ten Video Cases of Children's Television Viewing Behaviors.
September 22, 1999... Besides articles and reports for the lay public, thousands of research studies describe how television generates mostly negative, but also some positive influences on youth.(1) Some link the recent surge in violence on our streets to watching...

Preaching to the Choir: Profiling TV Advisory Ratings Users.
September 22, 1999... This investigation examines parents' use of the MPAA television advisory ratings in their decision-making and the manner by which ratings information is incorporated into rules and regulations about television in the home. The parents most...

Sex-Role Stereotyping in FCC-Mandated Children's Educational Television.
September 22, 1999... Traditionally, the socialization of our children has been performed by societal institutions including educational, religious, family, and peer groups. In the past several decades, however, a new socializing agent has joined (and perhaps...

The Unique Nature of Communications Regulation: Evidence and Implications for Communications Policy Analysis.
September 22, 1999... The first section of this article outlines these fundamental differences, through an examination of policy decisions and institutional analyses of the Federal Communications Commission. This section also illustrates how these points of...

FCC Enforcement Difficulties with Unlicensed Micro Radio.
September 22, 1999... The 1996 Telecommunications Bill has far-reaching implications for media consumers, producers and regulators. While the majority of discussion and debate has centered on the ramifications for consumers and producers, little attention has been...

Making Public Access Television: Community Participation, Media Literacy and the Public Sphere.
September 22, 1999... Rather than languishing on the couch, passively accepting our daily dose of the tube, we can talk back to it. We can learn how television is constructed and packaged. We can look behind the curtain and take note of that man who...

Community Television and the Vision of Media Literacy, Social Action, and Empowerment.
September 22, 1999... Contemporary discussions of the liberating and democratizing potential of information technologies follow a tradition of utopian vision in the introduction of technologies. Barnouw traces this trend in the history of electronic media: ...

Cable Advertising and the Future of Basic Cable Networking.
September 22, 1999... As the highly touted "high culture" cable network, CBS Cable, prepared to launch in 1981, it offered 30-second advertising spots for $6000 each. Even given a projected audience rating of 2.5 - comparable to PBS ratings at the time for similar...

Home E-Mail: Relational Maintenance and Gratification Opportunities.
September 22, 1999... The diffusion of the personal computer has given rise to a variety of communication services available for use within the American home. One of these new services is electronic mail (e-mail). Katz and Aspden (1997) found in a nationwide survey...

Unsolicited Commercial E-mail, the Internet and the First Amendment: Another Free Speech Showdown in Cyberspace?
September 22, 1999... Late in 1997, the on-line industry stepped up its efforts to fight the growing problem of unsolicited commercial e-mail (UCE). UCE, also known as junk e-mail, or "spam,"(1) had become so pervasive and the methods used by bulk e-mailers or...