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A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.
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The V-Chip in Canada and the United States: Themes and Variations in Design and Deployment.
September 22, 1998... In the mid-1990s, both Canada and the United States introduced policy instruments to address concerns about the effects of violent television programs on children. The policy instruments of each country focus on labeling television program...
Gender Differences in Pre-Adolescent Reactance to Age-Categorized Television Advisory Labels.
September 22, 1998... Age-categorized television advisory labels, modeled after the MPAA film advisory codes, were implemented in January of 1997. Since implementation, the labels have been the source of controversy between child advocacy groups, entertainment...
The Utility of Home Computers and Media Use: Implications of Multimedia and Connectivity.
September 22, 1998... The adoption of home computers has been slower than the diffusion of television and videocassette recorders, probably due to computers' higher cost and complexity (Dutton, Rogers, & Jun, 1987). However, since 1984, the number of households with...
Interactivity Reexamined: A Baseline Analysis of Early Business Web Sites.
September 22, 1998... The World Wide Web is a networked hypertext system containing digitized texts, audio, and visual data (Snyder, 1996). Fueled by increasing promotion in mass media and the popularity of online services (Internet World, 1997; Maddox & Mehta,...
Understanding Internet Adoption as Telecommunications Behavior.
September 22, 1998... The ongoing convergence of telecommunication media presages a "communications" or "information" revolution that is based on collecting, storing, processing and communicating information. At the center of these converging media lies the...
Anti-Abortion Advertising and Access to the Airwaves: A Public Interest Doctrine Dilemma.
September 22, 1998... When the anti-abortion television commercials were broadcast first in the spring of 1992, one editorial writer warned that a new era for national political advertising had begun ("A `shock ad' plague," 1992). Since that time, pro-life...
Identifying Patterns of Ethical Sensitivity in TV News Viewers: An Assessment of Some Critical Viewing Skills.
September 22, 1998... Recently, some media ethics scholars have recommended that more attention be paid to the behaviors and responsibilities of TV audience members in their role as news consumers in a democratic society (Peters & Cmiel, 1991; Voakes, 1997). Most...
Counting the House in Public Television: A History of Ratings Use, 1953-1980.
September 22, 1998... A spate of recent scholarship on the contemporary crisis in public broadcasting has highlighted the economic, political and technological challenges faced worldwide by non-commercial broadcasters (Avery, 1996). Within this mediascape critics...
Building a Set of Standards for Use of Regression in the Journal of Broadcasting & Electronic Media.
September 22, 1998... I have examined the last five years of the Journal of Broadcasting and Electronic Media (Journal), specifically with an eye toward those articles using regression. (They all use "multiple regression," so I'll just call it "regression.") What's...