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A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.
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The effects of sex in television drama shows on emerging adults' sexual attitudes and moral judgments.(Report)
June 1, 2008... Sexual behavior implicates important public health concerns in the United States. Youth between the ages of 15 and 24 have the highest rates of STDs (Fox, 2004) and represent about half of the estimated 19 million new STD infections each year...
Responding to change on TV: how viewer-controlled changes in content differ from programmed changes in content.(Report)
June 1, 2008... It seems safe to say that the remote control has fundamentally changed television viewing. Nearly every television sold in the United States today comes equipped with a remote control (Frisby, 1999; Zenith). People fight over who wields it...
Constructing gender stereotypes through social roles in prime-time television.(Report)
June 1, 2008... According to screenwriting guru Syd Field (1994), characters inhabit professional and personal roles. A character's professional life reveals what that character does for a living. A character's personal life reflects her or his romantic...
The games through the NBC lens: gender, ethnic, and national equity in the 2006 Torino Winter Olympics.(National Broadcasting Company Inc.)
June 1, 2008... No megasporting event (Eastman, Newton, & Pack, 1996) encapsulates the national zeitgeist in the same manner as the Olympic telecast, with 168 million Americans (Ryan, 2006) consuming at least a portion of even the Winter Olympic Games. In...
Food and beverage advertising on U.S. television: a comparison of child-targeted versus general audience commercials.(Report)
June 1, 2008... Over the last 30 years, the percentage of U.S. children classified as overweight and obese has more than tripled (Anderson and Butcher, 2006; Centers for Disease Control, 2004). The American Academy of Pediatrics notes similar increases in...
Cultivation effects on quality of life indicators: exploring the effects of American television consumption on feelings of relative deprivation in South Korea and India.(Report)(Survey)
June 1, 2008... Decades of research have demonstrated that television may affect viewers' perceptions of social reality, with the influence of television on viewers' perceptions thought to be particularly strong when viewers lack direct experience with the...
Direct and indirect aggression on prime-time network television.(Report)
June 1, 2008... The daily news is filled with stories of conflict. And our TV sitcom "entertainment" is almost always based on conflict and people who handle it poorly. In fact much of the so-called "humor" in those sitcoms is nothing more than a series of...
Socialization to work in late adolescence: the role of television and family.(Report)
June 1, 2008... Socialization has been defined as the process of learning the attitudes, values, and behavior patterns of a given society or group in order to function effectively within it (Elkind & Handel, 1989; Schaefer, 2005). One of the primary goals of...
The influence of television news depictions of the images of war on viewers.(Report)(Survey)
June 1, 2008... The Bush administration has repeatedly criticized news media coverage of the war in Iraq as imbalanced because, as former White House press secretary, Scott McClellan, put it, the "horrific images of violence that we see on our TV screens"...
Sesame Street and the reform of children's television.(Book review)
June 1, 2008... Morrow, R. W. (2006). Sesame Street and the reform of children's television. Baltimore: The John Hopkins University Press. 246 pages.
Reading Morrow's account of the complex and discordant early years of Sesame Street was like reading the...
The media were American.(Book review)
June 1, 2008... Tunstall, J. (2008). The media were American: U.S. mass media in decline. New York: Oxford University Press. 455 pages.
Thirty years after his book declared The Media Are American, Tunstall has found that the American era of media dominance...