Journal of Broadcasting & Electronic Media articles from June 2000

Journal of Broadcasting & Electronic Media archives from June 2000

The influence of perceived parental guidance patterns on children's media use: gender differences and media displacement.
June 22, 2000... In 1982 Bybee, Robinson, and Turow proposed a scale to measure parental guidance of television viewing. Since then this scale has been used by a number of authors. Most authors seem to have used the scale to measure how parents perceive their...

College-educated mothers' ideas about television and their active mediation of viewing by three- to five-year-old children: Japan and the U.S.A.
June 22, 2000... This study concerned the thinking of mothers in the United States and Japan, in relation to the television viewing of their preschool children. The following was our rationale for conducting research on active mediation and television viewing...

A case study of commercial television in India: assessing the organizational mechanisms of cultural imperialism.
June 22, 2000... Some might call it a satellite invasion. Others might conceptualize it as a groundswell. Either way, the commercialization of television in India is reality. The process through which entrepreneurs---on the ground and in the air--have created...

Dimensions of parasocial interaction by letter-writers to a popular entertainment-education soap opera in India.
June 22, 2000... Here we explore an alternative conceptualization and measurement of parasocial interaction, using data from a qualitative content analysis of audience letters written to an extremely popular television soap opera, "Hum Log" in India. Parasocial...

A cross-cultural content analysis of sex-role stereotyping in television advertisements: a comparison between Great Britain and New Zealand.
June 22, 2000... Over the past twenty years there have been a number of studies of the portrayal of men and women in television commercials (Furnham & Skae, 1997; McArthur, & Resko, 1975; Neto & Pinto, 1998) and more generally on prime time television (Elasmar,...

Canadian Marconi: CFCF television from signal hill to the Canadian television network.
June 22, 2000... Broadcast historians writing about Canada have written largely about the rise and decline in the fortunes of Canada's public broadcasting--the Canadian Broadcasting Corporation (CBC). The historic dominance of this public sphere has succeeded...

The impact of television advertising on children's Christmas wishes.
June 22, 2000... Advertising to children has always provoked strong feelings and contradictory opinions. Some advocates of child-directed advertising believe that advertising has no or negligible negative effect on children (Miller & Busch, 1979), and that the...

Latino USA: constructing a news and public affairs radio program.
June 22, 2000... In 1991 the Center for Mexican American Studies (CMAS), a part of the University of Texas at Austin, received a grant from the Ford Foundation to begin producing a news and public affairs radio program dealing with issues relevant to the Latino...

The symbolic agenda of a British satellite broadcaster's 1997 general election coverage.
June 22, 2000... The communication of politics to the public has been a subject of concern to scholars both in Europe and the United States during the 1990s (Sabato, 1991; Patterson, 1993; Franklin, 1994; Blumler & Gurevitch, 1995; Negrine, 1996). Scholars...

Gender-differentiated production features in toy commercials.
June 22, 2000... Television viewers are not normally conscious of the formal features of television commercials such as camerawork, editing, and sound-tracks (see, for instance, Messaris, 1994, p. 158). Commercials, like the television programs which exist to...

Integrating race and gender issues into the basic media writing course. (Theory into Practice).
June 22, 2000... Much-needed discussions of race and gender are often ghettoized at journalism schools, segregated in stand-alone courses while basic skills classes are separate, privileged, "pure." A media writing course, with a crowded slate of assignments...

An analysis of qualitative research in the Journal of Broadcasting & Electronic Media, 1978-1998. (Theory into Practice).
June 22, 2000... As a top-tier publication, the Journal of Broadcasting & Electronic Media rejects many more manuscripts than it is able to accept. JOBEM publishes studies on a vast array of broadcasting topics. How many of these articles are qualitative...

By the numbers: the use of ratings data in academic research. (Theory into Practice).
June 22, 2000... In the preface to the first edition of their useful book Ratings Analysis: Theory and Practice, James G. Webster and Lawrence W. Lichty issued a call to mass communication scholars to use audience ratings data in their research. (1) The data...