Journal of Broadcasting & Electronic Media articles from January 2000

Journal of Broadcasting & Electronic Media archives from January 2000

Television Reliance and Political Malaise: A Contingency Analysis.(Polling Data)(Statistical Data Included)
January 1, 2000... From Watergate to Zippergate, Americans have been inundated with the seamier side of politics. NBC's nightly news series, "The Fleecing of America," details a government that appears out of control, buying six hundred dollar hammers to nail...

Network Differences in Public Opinion Coverage During the 1996 Presidential Campaign.(Polling Data)(Statistical Data Included)
January 1, 2000... A long list of television news studies points to network consonance, specifically similarity in news topics (Whitney et al., 1989; Atwater, 1987), sources (Atwater, 1989; Whitney et al., 1989), and formats (Atwater, 1989). This is due in part...

Differential Linguistic Content of Various Forms of Political Advertising.(Statistical Data Included)
January 1, 2000... "You sell your candidates... the way a business sells its products" one-time Republican National Chair Leonard Hall noted. One of the most effective methods to "sell' candidates is televised advertising (Hacker & Swan, 1992), which is designed...

Measure for Measure: The Relationship Between Different Broadcast Types, Formats, Measures and Political Behaviors and Cognitions.(Statistical Data Included)
January 1, 2000... After Michael Robinson (1976) asserted that television caused "videomalaise" and Robert Putnam (1995a) blamed television for the supposed decline in social capital, both studies came under fire for their measures of television use: a single...

Product Differentiation in National TV Newscasts: A Comparison of the Cable All-News Networks and the Broadcast Networks.
January 1, 2000... The three traditional broadcast newscasts on ABC, CBS, and NBC are continually losing their customers. According to Nielsen Media Research, during the 1995-96 broadcast year, the combined rating/share of the three broadcast evening newscasts...

How People Watch Television As Investigated Using Focus Group Techniques.
January 1, 2000... Since the mid-1960s there have been two seemingly irreconcilable theories at the heart of much of the research debate into television audience behavior. One theory sees the audience in terms of passive receivers while the other sees them in...

The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?
January 1, 2000... The literature on television effects frequently finds that, although television viewers report high levels of exposure to television, memory for what they have seen is very low (Gunter, 1987). Recent research is beginning to explain these...

But the Republic Stood: Program Producers' Perceived Pivotal Moments in Network Television Broadcast Standards of the 1970s.
January 1, 2000... "The traditional system for the delivery of broadcast television signals to U.S. households is the local TV station" (Blumenthal & Goodenough, 1991, p. 13). Stations broadcasting all day, every day, have 8,760 programming hours to fill...

Reducing the Aggression-Promoting Effect of Violent Cartoons By Increasing Children's Fictional Involvement with the Victim: A Study of Active Mediation.(Statistical Data Included)
January 1, 2000... There is a tremendous body of literature demonstrating that watching violent television is associated with increased aggressive attitudes and behaviors (Paik & Comstock, 1994). This relationship is especially pronounced in children, whose...

What Children Watch When They Watch TV: Putting Theory Into Practice.(Statistical Data Included)
January 1, 2000... Children aged four to 12 influence over $165 billion in spending in the U.S. (McGee, 1997) and six- to 12-year-olds directly purchase $24.4 billion worth of merchandise each year (McNeal, 1998). Television provides the bulk of the advertising...