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A professional and scholarly quarterly presenting research in communication and electronic media. Covers topics on media uses, effects of media, regulation, history, organization, advertising, technology, news, and entertainment.
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The development of the CBS news guidelines during the salant years.
January 1, 1998... Of the major U.S. television networks, CBS alone has consistently made its book of news standards and practices publicly available to critics and other interested parties.(1) The network policies were revised, compiled into a single book. and...
Switching channels: the effects of television channels on the mental representations of television news.
January 1, 1998... The rapid advances in communication technologies pose many new and interesting challenges for. manufacturers, designers, program producers, policy-makers, and consumers. One of these new technologies includes the prospect of receiving 500...
Relationships of media use and political disaffection to political efficacy and voting behavior.
January 1, 1998... The role of the mass media in contemporary political campaigns has generated much debate. Concern exists, in particular, over current campaign tactics and media election coverage as they relate to voter negativism and apathy that some fear...
The impact of structural salience within on-air promotion.
January 1, 1998... Over the last three decades, the marketing of media programs (or "promotion") gradually gained in importance to broadcast networks for three inescapable reasons: increased program cost, increased competition, and increased use of remote...
Understanding adopters of audio information innovations.
January 1, 1998... Although the telephone is commonly taken for granted as a low-tech, one-to-one, culturally-integrated voice medium, recent advances in telematics make it ideally situated as an electronic pathway for new information and entertainment services....
Exploring personal computer adoption dynamics.
January 1, 1998... Personal computers (PCs) have undergone several major transformations during the past decade. PCs today are equipped to function as a mass communication medium when used in a multimedia mode and with the Internet/World Wide Web environment....
Roll 'em!: the effects of picture motion on emotional responses.
January 1, 1998... The distinction between form and content has always been central to media studies. While the bulk of media effects research indicates that particular message content can and does influence cognitive and emotional responses, evidence indicates...
Television broadcasting leads Romania's march toward on open, democratic society.
January 1, 1998... Opening their Windows to the World
Romania's defense minister says his country now has more backing for fast
admission into NATO. He says France, Italy, and Spain were showing support.
Romania wants to be in the first wave...
Connecting theory and practice: women in scientist role models in television programming.
January 1, 1998... When it all came together, and here was one simple model that explained
everything--there was this feeling of joy, the same joy that you have when
you worked out a complicated jigsaw puzzle and that all the pieces did fit
...
Television broadcasting leads Romania's march toward an open, democratic society.
January 1, 1998... Opening their Windows to the World
Romania's defense minister says his country now has more backing for
fast admission into NATO. He says France, Italy, and Spain were showing
support. Romania wants to be in the first wave...
Connecting theory and practice: women scientist role models in television programming.
January 1, 1998... When it all came together, and here was one simple model that explained everything--there was this feeling of joy, the same joy that you have when you worked out a complicated jigsaw puzzle and that all the pieces did fit in there, that the...