Journal of Broadcasting & Electronic Media articles from December 2006

Journal of Broadcasting & Electronic Media archives from December 2006

The hidden history of product placement.
December 1, 2006... It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey's...

In search of the older audience: adult age differences in television viewing.
December 1, 2006... The purpose of this article is to examine whether a particular audience--older viewers exists as a meaningful entity. Numerous claims have been made about older adults as viewers, yet many of those claims remain inadequately tested. Ang...

Laughing to keep from crying: humor and aggression in television commercial content.
December 1, 2006... The study of the presence of aggression in television programs is very common, but considerably less frequent are analyses of aggression appearing in television commercial content (commercials for products and services as well as promotional...

Sexual intercourse on television: do safe sex messages matter?
December 1, 2006... The establishment of sexual relationships and a sexual identity is a central developmental task for late adolescents and emerging adults (Arnett, 2000). In fact, research indicates that sexually risky behavior peaks not during adolescence but...

Groups and goblins: the social and civic impact of an online game.
December 1, 2006... Video games have joined the media mainstream and are now played regularly by a majority of Americans (Entertainment Software Association [ESA], 2005). As an industry, they gross almost as much as motion pictures. Although many people perceive...

Reassessing the potential contribution of communications research to communications policy: the case of media ownership.
December 1, 2006... For years, scholars both within and outside of the communications field have observed that communications research has failed to play a significant role in communications policymaking. Mueller (1995), for instance, described communications...

Spectrum efficiency and the public interest.
December 1, 2006... The recent debates over the Federal Communications Commission's (FCC's) media ownership rules brought renewed attention to the fundamental broadcast regulatory principle of localism. Then-FCC Chairman Michael Powell acknowledged this interest...

The role of a scene in framing a story: an analysis of a scene's position, length, and proportion.
December 1, 2006... In studying newspaper articles, researchers adopt a paragraph, a sentence, an assertion, or a word as the unit of analysis, because a single newspaper article contains several frames, subtopics, and both positive and negative valence. Coding an...

Perceived source credibility of local television news: the impact of television form and presence.
December 1, 2006... The perceptions audience members form regarding television news content has long been of interest to communication researchers. Perceptions of credibility have been found to be influenced by the content of the news reports (Austin & Dong, 1994)...

Developmental changes in adolescents' television viewing habits: longitudinal trajectories in a three-wave panel study.
December 1, 2006... Recent studies on children and adolescents' use of the media have revealed that television viewing maintained its dominant position in today's youth leisure time. Although the introduction of computers and the Internet has drastically altered...

Murrow and McCarthy: re-revisited.(Edward R. Murrow and Joseph McCarthy)(See It Now Confronts McCarthyism: Television Documentary and the Politics of Representation)(Book review)
December 1, 2006... Rosteck, T. (1994, reissued in paperback, 2005). See It Now confronts McCarthyism: Television documentary and the politics of representation. Tuscaloosa: University of Alabama Press. 247 pages. Thomas Rosteck's See It Now Confronts...

Radio Morality and Culture, 1919-1945.(Radio Morality and Culture: Britain, Canada, and the United States, 1919-1945)(Book review)
December 1, 2006... Fortner, R. S. (2005). Radio morality and culture: Britain, Canada, and the United States, 1919-1945. Carbondale: Southern Illinois University Press. 246 pages. Robert Fortner's impressive comparative historical study traces how moral...

Understanding electronic media audiences: the pioneering research of Alan M. Rubin.
December 1, 2006... A true hallmark of salient scholarship is how it is used by other researchers. For more than 3 decades, Alan M. Rubin has dedicated his research to addressing the interactions between audiences, broadcast content, characters or personalities,...

Vernon A. Stone: newsman and educator.(Obituary)
December 1, 2006... Our paths crossed a number of times at various professional or educational gatherings. We shared some similar experiences in newsrooms and classrooms, and often we found ourselves of common mind: a couple of news guys who started their careers...