Home Textiles Today articles from November 2003

Home Textiles Today archives from November 2003

Suppliers and stores finding gold in kidbiz.
November 3, 2003... NEW YORK -- Juvenile bedding and bath suppliers report business is up as retailers increase their penetration of the category or refine their focus. According to research by HTT sister publication Kids Today, the top five juvenile...

Kate's home pulls it together.(Kate Spade)
November 3, 2003... NEW YORK -- Her bedding collection is signature Kate Spade in terms of color, attention to the most minute details and an essence of quality that influences everything from the dimensions of sheets, duvet covers and bed skirts to the stitching...

CK Home's future excites parent P-VH.
November 3, 2003... NEW YORK -- Home is an extraordinarily exciting arena for apparel giant Phillips-Van Heusen, and Calvin Klein Home will be its vehicle for growth. The home business is one of the reasons "we are excited by our acquisition of Calvin Klein,"...

Western wildfires rage, businesses brace for hit.
November 3, 2003... LOS ANGELES -- As wildfires raged through Southern California last week, home textiles suppliers headquartered in the area were saying that the blaze had not singed their business--although many were less certain about the how the impact on...

JCPenney sells Mexico operation.(Retail briefs)(Brief Article)
November 3, 2003... J. C. Penney Corporation Inc. and its subsidiary, J. C. Penney Mexico Inc. entered into an agreement to sell their Mexico department store operation to Grupo Sanborns S.A. de C.V. of Mexico City. The stock sale transaction is expected to...

ShopKo names Matt Lynch senior vp, cio.(Retail briefs)(Brief Article)
November 3, 2003... ShopKo Stores Inc. named Matt Lynch senior vp and cio for the company's ShopKo and Pamida chains. He replaces Paul Burrows, who passed away suddenly Oct. 2 from heart-related complications. Lynch joined the company in 1998 as vp, operations...

Kmart DC workers ratify contract.(Retail briefs)(Brief Article)
November 3, 2003... Kmart employees at two distribution centers have ratified a tentative union contract that covers roughly 1,100 workers. The three-year agreement was struck between Kmart Holding Corp. and the United Auto Workers Union. It covers 600 employees...

Robt Allen@Home wins Nautica fabrics license.(Brief Article)
November 3, 2003... NEW YORK -- Robert Allen@Home has been named the licensee for the Nautica Home Collection brand in decorative fabrics. The partnership with The Robert Allen Group "will enable us to enter the growing decorative home fabric market," said...

Martha readies flooring revamp.
November 3, 2003... NEW YORK -- While comparable store sales of Martha Stewart branded products at Kmart stores actually managed to gain over the past quarter, the 13-month-old Martha Stewart Signature flooring program continues to struggle and will be revamped....

Am. Pacific adds to Nautica Home.
November 3, 2003... NEW YORK -- American Pacific's Nautica Home spring fashions include seven new bedding collections, two independent duvets, eight quilts and coverlets, eight window treatments, four hard bath lines, three new towels and about 19 different shower...

IKEA preps ads for home makeovers.(Brief Article)
November 3, 2003... PLYMOUTH MEETING, PA -- Home furnishings retailer Ikea is embarking on a new advertising campaign, primarily geared toward women, that demonstrates how people can create their dream home regardless of budget. The ads will rotate throughout...

Calendar.(Calendar)
November 3, 2003... NOVEMBER 8-11 International Hotel/Motel & Restaurant Show Javits Center New York (800) 272-SHOW www.ihmrs.com JANUARY 2004 6-9 Showtime Sponsored by the International Textile Market Association ...

A warm front settles in on the palette.
November 3, 2003... HIGH POINT, NC -- A warm color palette blending hues in and around the red family is the fashion-forward color statement for home furnishings in the coming year. Pegged as "Global Warming" by Pantone's Leatrice Eiseman, director of the...

Pantone revises home textile color standards.(Brief Article)
November 3, 2003... CARLSTADT -- Pantone has revised its Textile Color System to Pantone Fashion and Home, a name and approach that more clearly identifies its 1925 color system. Key to the new system is the, layout of color's--now chromatically arranged by...

Stein Mart says it loud in TV spots.(Brief Article)
November 3, 2003... JACKSONVILLE, FL -- Stein Mart laste week launched its first national television advertising campaign centered on a new tag line, "Once you go, you gel it." Airing on network and cable TV channels, including HGTV, Food Network, Style,...

828 finds another home away from home in NYC.(Brief Article)
November 3, 2003... GREENVILLE, SC -- 828 International Trading Co. is making its more into the New York market with a recently signed a lease for a 2,890-square-foot showroom on the 11th floor at 295 Fifth Ave. 828 recently expanded its accent rug size...

The match game '03.(Opinion Today)(merchandising linens)
November 3, 2003... Matchy-matchy. Great expression. Hideous decorating concept. Well, no. Not as far as a lot of American shoppers ate concerned. As noted in this space previously, HTT receives email requests on daily basis from consumers trying to run down a...

Doin' the real estate rag.(Opinion Today)(fashion designers move into the home)
November 3, 2003... With all the hoopla over new designers and companies entering the home furnishings arena, one wonders where all their stuff is going to go. As is typical, much is earmarked for the department store channel, based in large measure on the...

Regency presents looks for many niches.
November 3, 2003... NEW YORK -- Regency Home recently unveiled 16 new looks at its showroom at 261 Fifth Ave. here, which was arranged according to price points. The company has been around for 55 years providing full bedding ensembles with sheets, shams,...

Anali tempers its exotic assortment.(Brief Article)
November 3, 2003... REDMOND, WA -- A new bedding and bath collection from Anali departs from the company's traditional exotic embroideries to offer complementary bedding in stead meant to coordinate with the customer's existing bedding, as well as Anali's other...

Whisper Soft to push InStyle brand for juvenile.(Brief Article)
November 3, 2003... NEW YORK -- Juvenile bedding manufacturer Whisper Soft Mills is repositioning itself for the future by focusing on its InStyle brand to update the way the company is perceived in the marketplace. According to president Vincent DeRosa, the...

Despite losses, MSO sees bright Q4.(Business Today)(Martha Stewart Living Omnimedia)
November 3, 2003... NEW YORK -- With sales off by 28 percent and hurt by weakness in its magazine division, Martha Stewart Living Omnimedia posted a third-quarter loss of $3.8 million vs. a prior-year profit of $2.8 million. But the loss was smaller than Wall...

Warm temps, job actions blunt sales.(Business Today)(Redbook Retail sales Average)
November 3, 2003... NEW YORK -- Retail same-store sales continued to improve during the third week of October, but at a somewhat slower pace than in recent weeks, hampered by the weather and West Coast strikes, the Redbook Retail sales Average reported. The...

Consumers smile and their wallets re-open.(Business Today)
November 3, 2003... NEW YORK -- In a strong dose of good news that could signal a recovery in retail sales in time for the all-important holiday season, consumer confidence staged a major rebound during October, rising by 5.3 percent, and reversing two straight...

Retail execs grow more bullish.(Business briefs)(Brief Article)
November 3, 2003... U.S. retailing executives are becoming more confident about where there business is headed as the domestic economy continues to expand, the job market improves and consumers show signs of spending more freely. The Retail Sector Performance...

WestPoint gets court extension.(Business briefs)(Brief Article)
November 3, 2003... WestPoint Stevens received a bankruptcy court extension of its exclusive right to file a plan of reorganization until March 31, 2004. The company said its creditors' committee has the option to require a further hearing on the portion of the...

Home builder confidence surges.(Business briefs)(Brief Article)
November 3, 2003... Home builder confidence in the market for single-family homes shot up in October to the highest level in almost four years, rising four points to a reading of 72, the National Association of Home Builders (NAHB)reported. The October...

Housing keeps humming along.(Housing market)
November 3, 2003... WASHINGTON -- With mortgage rates persistently low, the job market improving and consumers feeling better about the economy, the broad U.S. housing market kept purring like a kitten during September, with sales of existing homes at an all-time...

Dan River ratings knocked again.(Business Today)(Brief Article)
November 3, 2003... NEW YORK -- Moody's Investors Service, a major corporate credit rating agency, said it has cut its ratings on the textile producer's debt after third-quarter sales fell by 30 percent, triggering a violation of restrictive debt covenants that...

Wall Street watch for the week ended October 30, 2003.(Business Today)(Illustration)
November 3, 2003... HTT Stock Index * 2683.98 +12.63% NASDAQ Industrial 1932.69 +8.16% Dow Jones Industrial 9786.61 5.52% S&P 500 1046.94 +5.12% Greatest gains during the week ...

JCPenney in test of smaller off-mall unit.(Brief Article)
November 10, 2003... PLANO, TX--The new JCPenney store in nearby Cedar Hills is designed as the prototype for the company's off-mall department stores. While Penney has long operated off-mall units, the test unit here--as well as two others opening this month...

Very happy holidays, maybe.(But it will last?)
November 10, 2003... NEW YORK--First, the good news. Retail analysts and retailers alike are anticipating a strong holiday selling season. What's less certain is how the business will unfold going into 2004 and whether the fourth quarter will stand as another...

Chargeback fight escalates; May added.
November 10, 2003... WILMINGTON, DE--Even as it continues to liquidate, Pillowtex Corp. is battling chargeback claims and last week also filed suit in federal bankruptcy court here to collect more than $9 million in outstanding bills and "unsubstantiated...

Trade does slow burn over flame rules.
November 10, 2003... NEW YORK -- The pace of movement towards governmental regulation concerning flammability of home furnishings is accelerating. By mid-December, the California Bureau of Home Furnishings and Thermal Insulation (Bureau) plans to issue the...

Kohl's cuts earnings forecast.(Retail briefs)(Brief Article)
November 10, 2003... With its transaction rates faltering and inventories up 17 percent over than last, Kohl's last week whittled its third quarter earnings forecast from 44 cents per share down to 35 cents--well below analysts' expectations of 42 cents. The...

Research firm predicts holiday gains for '04.(Retails brief)(Brief Article)
November 10, 2003... America's Research Group founder Britt Beemer is projecting that holiday sales this year will post a 4.8 percent gala over 2003 as consumers spend more per usual on individual gifts and buy more gifts than they did previously. The top...

K-Martha's 7 Everyday holiday themes debut.(Brief Article)
November 10, 2003... NEW YORK -- Now at Kmart stores nationwide, the second annual holiday collection of Martha Stewart Everyday, including an expanded textiles assortment--encompasses seven themes for the season, some of which are repeats from last year. ...

Warm temps freeze Oct. chain sales.
November 10, 2003... NEW YORK--Retailers blamed warm weather for poor sales results during October, along with the wildtires, for companies with California locations. Even Kohl's saw disappointing comparable store sales, which slipped 11.6 percent during the...

Wal-Mart sees holiday spirit in opening prices.(Brief Article)
November 10, 2003... ORLANDO, FL--Wal-Mart believes opening price points will be the pre-eminent sales driver for the fourth quarter holiday season. And, sales gains will come largely because of easier comparisons against last year. That's "what we see in the...

A 'simple' idea sparked firm's birth.
November 10, 2003... NEW YORK--It took a friend of the family to spark an idea that would eventually launch Cody Home, a fledgling division of 30-year-old leather apparel maker, Carina Inc. Here's how the story goes. "A friend of mine was leaving the country...

Net asset sale closes, minus 5, for $121 mil.(Pillowtex Corp. sells assets to GGST L.L.C.)(Brief Article)
November 10, 2003... KANNAPOLIS, NC--Pillowtex Corp. will seek to directly sell off tire of its facilities excluded last week from the closing of its asset sale to GGST LLC. The liquidation consortium was permitted to omit those properties from its purchase...

Trio targets mid, upper tier in tufted rug launch.(Paul Vesely, Mikel Banilevi and David Banilevi form Ves-Levi)(Brief Article)
November 10, 2003... SECAUCUS, NJ--Three rug industry veterans, colleagues and friends for more than 20 years, have formed Ves-Levi, a new accent and area rug company. Paul Vesely, formerly president of the wholesale rug company Mer Corp., and Mikel Banilevi...

Milli brings home a new message, refined designs.(Milli Home marketing)
November 10, 2003... NEW YORK--With a new advertising and public relations firm drumming up attention for the company's bedding, decorative pillows and table linens, Milli Home is positioning for the next step in its evolution. It recently offered a...

Playful musings over color leap off palette.(Fabrics today)(trends in fabrics)
November 10, 2003... NEW YORK--Leap, golden shades with fresh greens; Muse, a medley of purples and pinks; and Play, brights tempered with camel as a neutral are the fashion-forward palettes for home fabrics, according to the American Trend & Color Committee...

The world is Rus Clark's.(Swatches)(Rus Clark III joins World Linen and Textile Co.)(Brief Article)
November 10, 2003... LOS ANGELES--Rus Clark III has joined World Linen & Textile Co. as vp, sales and marketing, a new post. Clark was a principal in Cyrus Clark Co., a three generation decorative fabric converter, and its successor company, Clark Holdings,...

Two for textiles.(Swatches)(International Textile Market Association show)(Brief Article)(Calendar)
November 10, 2003... HIGH POINT, NC--Showtime will feature 26 new members at the winter 2004 event here, which begins Jan. 5. To accommodate the expanding membership, the International Textile Market Association (ITMA) will feature a section "Textiles on Two"...

Eco Casa says 'ciao' to NYC.(Eco Casa Italy )
November 10, 2003... NEW YORK--Eco Casa Italy recently set up shop on Manhattan's Upper East Side to cater to the American market, extending the family-owned and operated linen business based in Florence since 1995. The first phase of the new venture, a...

What's new at Area: lines, logo and log-on.(Brief Article)
November 10, 2003... NEW YORK--High-end bedding manufacturer Area has stepped out with a new image and web site in conjunction with an overall update of the company image. It also plans to expand into new categories come January. "We wanted to define a really...

Capel buys Mastercraft Imports.
November 10, 2003... TROY, NC--Capel Corp. has diversified its import portfolio through the recent acquisition of Mastercraft Imports. The purchase, for an undisclosed price, includes Mastercraft Imports' inventory, including four English- and Belgian-made...

Balta readies oversize attack plan.(Brief Article)
November 10, 2003... DALTON, GA--Balta U.S. Inc. is readying its first collection of oversized room rugs. The company's two top selling collections--Sam-arkand and Luxus--will be the first to offer the new 10' x 13' estate size, heat-set polypropylene rugs....

Dollar Gen. rating bumped to "stable".(Brief Article)
November 10, 2003... NEW YORK--Moody's Investors Service, one of the Big Three corporate credit rating agencies, has confirmed Dollar General's current ratings and raised its outlook to "stable" from "negative," after the company successfully refinanced its lines...

Calendar.(Calendar)
November 10, 2003... NOVEMBER 8-11 International Hotel/Motel & Restaurant Show Javits Center New York (800) 272-SHOW www.ihmrs.com JANUARY 2004 6-9 Showtime Sponsored by the International Textile Market Association Market Square Textile Tower High...

PJ Kids finds dreamy FAO deal.
November 10, 2003... NEW YORK--FAO Schwarz has launched a Rooms to Dream boutique in the lower level of its flagship Manhattan store, in conjunction with Princeton-based juvenile supplier PJ Kids. The move is a first for the retailer, with 700 square feet...

Wag the dog.(Opinion Today)(Pillowtex and Target suit)(Column)
November 10, 2003... If it proves nothing else, the latest contretemps in the Pillowtex drama demonstrates at least one thing: economies may evolve, companies may die, but chargebacks live on and on. It's a coda that speaks volumes about how business is...

Risk ... and reward.(Opinion Today)
November 10, 2003... It's time to dust off a column that's been written more than once or twice in the almost 25-year history of Home Textiles Today. Many trees have been felled to make the paper that housed those columns about the kids biz. So here goes...

Matouk, Sferra head east.(Brief Article)
November 10, 2003... NEW YORK -- Come mid February, the showrooms of bedding and table linens suppliers John Matouk & Company and Sferra Bros. will be found farther east on 26th Street, if "everything goes according to plan," said George Matouk, Jr., president and...

Hanover Direct taps new cfo.(People Today)(Charles Blue )(Brief Article)
November 10, 2003... EDGEWATER, NJ -- Effective Nov. 11, Charles Blue has been appointed cfo at Hanover Direct as part of the company's ongoing strategic business realignment plan, it said. He will succeed Ed Lambert. The company also announced a three-year...

HSN revamps site in multi-channel push.(People Today )(Home Shopping Network )(Brief Article)
November 10, 2003... ST. PETERSBURG, FL -- The Home Shopping Network unveils its relaunched web site last week, adding new graphics, navigational tools and greater interaction with HSN TV, it said, trying to communicate the benefits of multichannel shopping to its...

NRF speakers set.(People Today )(National Retail Federation's 93rd annual convention)(Brief Article)(Calendar)
November 10, 2003... WASHINGTON, DC -- Lee Scott, president and ceo, Wal-Mart Stores, will headline one of the presentations at the National Retail Federation's 93rd annual convention, scheduled Jan. 11 to 14 at the Jacob K. Javits Convention Center in New York....

Stanton nabs PB development vet.(People Today)(Stanton Carpet Corp. hires Amy Chato)(Brief Article)
November 10, 2003... SYOSSET, NY -- Stanton Carpet Corporation has hired Amy Chato as product man ager a new position. She will be involved in the development, sourcing and implementation of new rug and broadloom products for the high-end market. Previously,...

Litton hits 25th year.(People Today)(Claude Litton, president of Manhattan Properties Cos.)(Brief Article)
November 10, 2003... NEW YORK -- Claude Litton recently celebrated his 25th anniversary as president of Manhattan Properties Companies, the owner and manager of the 295 Fifth Avenue Textile Building. I'll be here as long I can get here," Litton told HTT. ...

Ralph Lauren looking lively.(Business Today)
November 10, 2003... NEW YORK -- Fueled by double-digit gains from licensing revenues and in its tony retail stores, secondquarter profits at Polo Ralph Lauren Corp. rose by 4.4 percent, to $54.0 million from $51.7 million last year. Overall sales jumped up by...

October misses mark, but barely.(Business Today)
November 10, 2003... NEW YORK -- Hampered by a holiday lull, as Halloween pulled consumers out of the malls, and further hurt by West Coast wildfires, samestore retail sales fell short of the mark during the final week of October, rising by 3.4 percent over...

Purchasing managers cheer 4th in a row.(Business Today)
November 10, 2003... TEMPE, AR -- In more good news for a sluggish economy that's showing signs of revving up, economic activity in the manufacturing sector grew in October for a fourth straight month, the nation's purchasing managers reported, fueled by increases...

Wall Street watch for the week ended November 6, 2003.(Business Today)(Illustration)
November 10, 2003... Greatest gains during the week CLOSING PERCENT COMPANY PRICE CHANGE Cone Mills (N) $0.09 22.67% Dan River* (N) 0.83 13.70 Retail Ventures Inc. (H)...

WPS: a bit of progress on the long road back.(West Point Stevens cuts losses, costs and stabilized sales)
November 17, 2003... WESTPOINT GA -- Steering for a turnaround as it works its way through bankruptcy, West Point Stevens cut its losses, stabilized sales, slashed its costs and boosted its operating profit by more than a third during the third quarter. Still...

A materially different way to approach the bath biz.(update 03)
November 17, 2003... NEW YORK -- Retailers are pressing for more design exclusivity, at the same time exploiting licensed programs in a bid to pump new life into bath accessories, suppliers say. Part of their effort centers on better quality and more novel...

Dan River bracing to tough it out.(Business Today)
November 17, 2003... DANVILLE, GA -- As Dan River works to toward structuring a plan for its banks that would ease covenant requirements, the mill has also embarked on the process of becoming a two-pronged operation that will both source from overseas and...

Drug biz drag on Penney profits: operating profits in core retail business rise 21 pct.(J.C. Penney Company Inc.)
November 17, 2003... PLANO, TX -- Hobbled by persistent weakness in its Eekerd Drug store business--which masked continued progress in its core department store and catalog operations--J.C. Penney Co. Inc. recorded a 35 percent drop in third-quarter profits, to $80...

Drug biz drag on Penney profits: Home & Chinni emerge as stars of the third qtr. show.(Charlie Chinni, executive vice president of home, fine jewelry and family shoes)
November 17, 2003... By PLANO, TEXAS -- Home was one of the four stars in the third quarter performance of JCPenney's department store segment. Within home, furniture led the division with high teen comps, according to Charlie Chinni, executive vp, home, fine...

Stein Mart searching for new chief merchant.(Retail briefs)(Gwen Manto resigns)(Brief Article)
November 17, 2003... Gwen Manto last week resigned her position as vice chairman and chief merchandising officer at Stein Mart to pursue other interests. She also resigned her position on the retailer's board of directors. While Stein Mart seeks a successor,...

ShopKo: home, electronics looking good for holiday.(Retail briefs)(Brief Article)
November 17, 2003... ShopKo said it sees two primary trends driving holiday shopping this year: the demand for new electronics and consumers' focus on their living spaces. "It wasn't long ago that the home was viewed as a retreat," said Scott Bresnehan,...

Home Depot launches holiday catalog.(Retail briefs)(Brief Article)
November 17, 2003... The Home Depot has released its first-ever holiday catalog, a 68-page "Holiday Inspirations" book that features more than 250 gift items, ranging from power tools and small appliances to ceiling fans and lawn equipment. "We're going after...

At target, not-so-Shabby is simply chic in home.(Simply Shabby Chic line joins domestics assortment at Target stores)
November 17, 2003... MINNEAPOLIS -- Simply Shabby Chic will be the newest domestics brand to join the home assortment at Target stores in the coming months, Target Corp. executives said during its third quarter conference call last week. Designed by Rachel...

New investor renews Hanover profit hopes.(Hanover Direct's recapitalization agreement with Chelsey Direct L.C.C. and Regan Partners L.P.)
November 17, 2003... EDGEWATER, NJ -- Hanover Direct hopes to return to profitability with a new controlling investor and "once a lot of the overhang of previous SG&A is done," president Tom Shull said last week. He made his remarks during the company's...

Kohl's has a plan to fix seasonal 'mistakes.'.(Brief Article)
November 17, 2003... MENOMONEE FALLS, WI -- After the "mistakes" in bloated seasonal merchandise during last year's holiday season, Kohl's has scaled back this year, and expects inventories to be up in the single digits at year end, "substantially" lower than the...

Really big bloomies to frisco mall.(Bloomingdale's to open store in the Westfield San Francisco Centre)(Brief Article)
November 17, 2003... CINCINNATI -- Bloomingdale's last week broke ground for its first store in San Francisco that will become its West Coast landmark and be second in size only to its New York flagship. The store, scheduled to open in fall 2006, will be...

Chilly shoppers finally warm up.(winter clothing sales)(Brief Article)
November 17, 2003... NEW YORK -- With cold weather settling in across much of the United States, chilled out consumers flocked to the malls to buy winter clothing, pushing same-store retail sales up by 4.1 percent, easily beating a target of a 3.7 percent increase,...

B. Smith just being herself in BBB roll.
November 17, 2003... NEW YORK -- Sheets are at the core of an expanding soft home collection from B. Smith that features additional and fresh designs at Bed Bath & Beyond. Introduced in spring 2001 with some quilts and duvets, bath, window and decorative...

Contract contractions lead show-goers' thoughts for '04.(Fabrics Today)(decorative fabric exhibitors at the International Hotel/Motel & Restaurant Show )
November 17, 2003... NEW YORK -- Beset by the continuing contract market slowdown from 9/11 and shows bringing new competition, decorative fabric exhibitors at the International Hotel/Motel & Restaurant Show here last week were candid. For the majority, the...

Lillian's back with new fab fabrics.(Fabrics Today)(Robert Allen Group signs licensing agreement with Lillian August Designs)(Brief Article)
November 17, 2003... NEW YORK -- The Robert Allen Group has signed a license for decorative fabric with Lillian August Designs, the CT-based home furnishings retailer and design concept company. "I did a fabric collection with them about nine years ago,"...

Zales in converter start-up.(Swatches)(Bill Zales forms Interiortex L.L.C.)(Brief Article)
November 17, 2003... NEW YORK -- Veteran decorative fabrics executive Bill Zales has formed Interiortex LLC, a converter of decorative fabrics. The company has acquired some of the assets of Clark Holdings, now defunct, with assets that included the archives of...

Waverly taps Leahy for fabrics.(Swatches)(Tom Leahy appointed vice president at Waverly Lifestyle Group )(Brief Article)
November 17, 2003... NEW YORK -- Tom Leahy has joined Waverly Lifestyle Group as vp, fabric. Leahy, who reports to Dale Williams, president and general manager, Waverly Lifestyle Group, succeeds Arthur Friedman, who has left the company. He is responsible...

Hollander Web site counsels on comfort.(Hollander Home Fashions)
November 17, 2003... NEW YORK -- Hollander Home Fashions' sponsorship of a lifestyle advisory board and a consumer-directed Web site seems to share something in common with supply-side economics: the benefit is in the trickledown effect. "The Comfort Council,"...