Journal of Advertising articles from September 2005

Journal of Advertising archives from September 2005

Plans for my last year as editor.(FROM THE EDITOR)
September 22, 2005... I am entering the homestretch of my term as Editor of the Journal of Advertising. It has been a pleasure to serve in this capacity. I am humbled to have had this opportunity, and can honestly say that I have learned a tremendous amount about...

Ad skepticism: the consequences of disbelief.
September 22, 2005... Advertising is an industry that involves billions of dollars per year (nearly $250 billion for 2003 [McCann-Erickson 2003]), employing bright minds with access to state-of-the-art theory in human behavior. Despite its sophistication, subtlety,...

Transforming consumer experience: when timing matters.
September 22, 2005... Advertising has been said to transform consumer experience, that is, rendering it different than it might have been without the advertising information (Hoch and Deighton 1989; Puto and Wells 1984). Researchers who have looked at advertising...

Effects of interactivity in a Web site: the moderating effect of need for cognition.
September 22, 2005... The impact of the Internet on advertising has been very important in recent years, and it continues to grow (Ha 2003; Leong, Huang, and Stanners 1998; Macias 2003; Zinkhan 1998). EMarketer projects that on-line ad spending will increase from...

Recall and persuasion: does creative advertising matter?
September 22, 2005... Creativity is arguably a very important component of advertising. Advertising agencies pride themselves on industry awards, which are often focused more on the creativity of the advertising than brand performance. Past research on the topic has...

Advocacy advertising for biotechnology: the effect of public accountability on corporate trust and attitude toward the ad.
September 22, 2005... Once only a small part of an advertising budget, corporate advertising is a growing, yet controversial, strategy (Belch and Belch 2004; Wilcox, Ault, and Agee 1998). Advocacy ads are a particularly controversial form of corporate advertising,...

Harmonious regional advertising regulation? A comparative examination of government advertising regulation in China, Hong Kong, and Taiwan.
September 22, 2005... Advertising regulation has been widely recognized as a significant environmental factor that impacts international advertising (Clegg 2002; Daniels 1995; Duncan and Ramaprasad 1995; Erevelles et al. 2002; van Oldenborgh 1996). Heterogeneous...

The medium as a contextual cue: effects of creative media choice.(advertising)
September 22, 2005... "The medium is the message." This expression was coined in the 1960s by Marshall McLuhan, who suggested that the medium creates imagery and awareness of the advertised brand. Since then, numerous studies have proven the importance of the media...