Journal of Advertising articles from September 2001

Journal of Advertising archives from September 2001

Summertime Reflections.(Brief Article)
September 22, 2001... I have found that summer is a good time for reflection. Freed from some of the demands of teaching and committee meetings, it is possible to take a few hours to look back on how things are going and revise one's goals and priorities for the...

Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects.(Statistical Data Included)
September 22, 2001... Prior marketing studies investigating memory for advertisements have relied almost exclusively on examining effects contingent on explicit memory retrieval. This process involves a deliberate effort on the part of the consumer to think back...

"Stay Tuned--We Will Be Back Right After These Messages": Need to Evaluate Moderates the Transfer of Irritation in Advertising.(Statistical Data Included)
September 22, 2001... Studies on irritation in advertising have primarily focused on commercial attributes that produce negative reactions to that commercial and the brand advertised. The present study extends this line of research by examining the carryover...

Advertising's Influence on Subsequent Product Trial Processing.(Statistical Data Included)
September 22, 2001... Several studies have shown that pretrial ad exposure can positively influence a subsequent product trial experience. In this study, we investigate several specific, positive ad effects on product trial using an experiment that exposes...

Framing Meaning Perceptions with Music: The Case of Teaser Ads.(Statistical Data Included)
September 22, 2001... Teaser ads rely heavily on nonverbal executional cues to communicate. This research suggests that music may function in a manner similar to verbal captions with regard to the meanings viewers attribute to a teaser ad. Whereas previous...

Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness.(Statistical Data Included)
September 22, 2001... The use of highly attractive women in advertising is certainly popular, though support for their effectiveness is somewhat mixed (e.g., Bower and Landreth 2001; Caballero, Lumpkin, and Madden 1989; Caballero and Solomon 1984). Other research...

The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites.(Statistical Data Included)
September 22, 2001... This experiment examines interactivity and vividness in commercial web sites. We expected increased levels of interactivity and vividness would lead to more positive attitudes toward web sites, stronger feelings of telepresence, and greater...

How Chinese Children's Commercials Differ From Those of the United States: A Content Analysis.(Statistical Data Included)
September 22, 2001... A content analysis was conducted of children's television commercials from China and the United States that were recorded over a period of eighteen months. We describe how the content of the two sets of commercials differs and the underlying...