Journal of Advertising articles from September 2000

Journal of Advertising archives from September 2000

From the Editor.(two upcoming special topic issues)(Brief Article)(Column)
September 22, 2000... The Journal of Advertising has had a rich history of producing valuable special topic issues of the Journal on an occasional basis. These issues offer several benefits. For one, they are a useful way of expanding awareness and interest in the...

The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs.(Industry Overview)
September 22, 2000... Two studies are presented that examine the role of attractiveness and expertise in the "match-up hypothesis." Much "match-up hypothesis" research has focused on physical attractiveness. Study One examined physical attractiveness as a match-up...

Explaining Gendered Responses to "Help-Self" and "Help-Others" Charity Ad Appeals: The Mediating Role of World-Views.(Industry Overview)
September 22, 2000... This research investigates gendered responses to self-oriented (help-self) and altruistic (help-others) charitable ad appeals. Results from two studies conducted with U.S. undergraduates show that sex is a determinant of message evaluations,...

Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions.(Industry Overview)
September 22, 2000... As the regulator of all national food advertising, the Federal Trade Commission (FTC) has expressed concern that consumers may be misled by certain comparative nutrient content claims in advertising. To help examine this issue, primary food...

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands.(Industry Overview)
September 22, 2000... Advertisers frequently use endorsers or spokespersons as credible sources to influence consumers' attitudes and purchase intentions. Corporate credibility--the reputation of a company for honesty and expertise--is another type of source...

The Relationship between Values and Appeals in Israeli Advertising: A Smallest Space Analysis.(Industry Overview)
September 22, 2000... Eight hundred and sixty-one Israeli TV ads, dated from 1995 to 1997, were examined for their value system and their appeal type to determine the relationship of value systems, appeal types and the relative salience of specific value systems....

A Content Analysis of Magazine Advertisements from the United States and the Arab World.(Industry Overview)
September 22, 2000... In recent years, a wealth of literature has increased our understanding of cross-cultural differences in advertising content. Abernethy and Franke (1996) point out a gap in literature stating that "no study has examined the advertising...