Journal of Advertising articles from September 1994

Journal of Advertising archives from September 1994

Advertising ethics: emerging methods and trends. (Special Issue on Ethics in Advertising)
September 1, 1994... Advertisers and their agencies are required to make many difficult moral choices, and it is not always easy to know how to make these decisions. Whatever choices advertisers make, there is no scarcity of third parties (e.g., public interest...

Research on advertising ethics: past, present, and future. (Special Issue on Ethics in Advertising)
September 1, 1994... Advertising ethics affects the practice of our lives, and also the practice of business, in subtle and prominent ways. Indeed, advertising ethics concerns us all--academicians, ad agency personnel, advertisers, attorneys, consumers, media...

Ethical advertising research standards: three case studies. (Special Issue on Ethics in Advertising)
September 1, 1994... Introduction Demands for major changes in the regulation of advertising have come forth as a result of the December, 1991 publication of three articles concerning the cartoon character Joe Camel. The culmination of these demands came in 1993...

The narrative paradigm as a perspective for improving ethical evaluations of advertisements. (Special Issue on Ethics in Advertising)
September 1, 1994... Though the benefits of advertising are widely recognized, some critics still question its ethicality. Historically, scholars have criticized advertising (see Pollay 1986) for the way it influences our society primarily because of its potential...

Ethical judgments of political television commercials as predictors of attitude toward the ad. (Special Issue on Ethics in Advertising)
September 1, 1994... Introduction Political advertising is one of the least regulated forms of marketing communication in the United States (Richards and Caywood 1991; Thorson, Christ and Caywood 1991). Unlike commercial advertising, which many consider one of the...

Ethics in advertising: ideological correlates of consumer perceptions. (Special Issue on Ethics in Advertising)
September 1, 1994... Research exploring the perceived ethical practices of advertising and marketing professionals typically addresses either the broad societal implications of advertising in the form of commentary (Pollay 1986) or discusses the implications of these...

Sexuality and ethics in advertising: a research agenda and policy guideline perspective. (Special Issue on Ethics in Advertising)
September 1, 1994... The presence of sexual appeals in advertising is very pervasive in the United States and, in fact, in much of the world. Contemporary consumption is often promoted in terms of fulfilling erotic fantasies and appetites (D'Emilio and Freedman...

Ethical judgments of sexual appeals in print advertising. (Special Issue on Ethics in Advertising)
September 1, 1994... Though not universally embraced, and held in disdain by many people, the use of overt sexual appeals in print advertising has increased considerably in contemporary advertising practice (LaTour 1990; Severn, Belch, and Belch 1990; Soley and Reid...