Journal of Advertising articles from March 2009

Journal of Advertising archives from March 2009

Product category effects on external search for prescription and nonprescription drugs.(Report)
March 22, 2009... The pharmaceutical market is one of the world's leading industrial sectors with worldwide sales volume estimated as $534.8 billion in 2005. Sales in North America represented 49% of worldwide pharmaceutical sales (researchandmarkets .com 2007)....

"Being hooked" by editorial content: the implications for processing narrative advertising.(Report)
March 22, 2009... Advertising can take either an argumentative or narrative form (Boiler and Olson 1991). The former provides product attribute information in a logical manner, whereas the latter tells a story. For example, ads can lecture to consumers about how...

Is on-line health promotion culture-bound? Cultural characteristics manifested in U.S. and South Korean antismoking Web sites.(Report)
March 22, 2009... Decades of cross-cultural advertising research has demonstrated that advertising reflects cultural characteristics to the extent that messages are more readily acceptable and persuasive to consumers within a given culture (e.g., Albers-Miller...

Impact of advertising metaphor on consumer belief: delineating the contribution of comparison versus deviation factors.(Report)
March 22, 2009... Advertisements often make use of metaphors, such as "exercise lays the foundation for lasting fitness," or "exercise provides the building blocks for good health." Metaphors such as these rely on cross-domain comparisons and are classified as a...

The effect of advertising appeals in activating self-construals: a case of bicultural Chinese Generation X consumers.(Report)
March 22, 2009... Cultural appeals in advertisements have been analyzed by comparing ads either in two countries or in two market segments within one country. The individualism-collectivism (IND-COL) framework (e.g., Triandis 1995) has been applied to study the...

The current state of advertising ethics: industry and academic perspectives.(Report)
March 22, 2009... The advertising industry has been and continues to be an industry in the midst of radical transformation. It has experienced a host of organizational, geographical, and technological changes. Privately owned agencies led by great creative...

Corporate social responsibility (CSR) disclosure of advertising agencies: an exploratory analysis of six holding companies' annual reports.(Report)
March 22, 2009... It is a mandatory requirement for public companies in most countries to produce a financial report on a periodic basis for relevant regulatory bodies and shareholders. The financial report usually includes a director's report, three financial...

I want to buy the advertised product only! An examination of the effects of additional product offers on consumer irritation in a cross-promotion context.(Report)
March 22, 2009... Imagine the following scenario: A consumer views an advertisement for a vegetable chopper on television and decides to call the toll-free number with the intent to purchase the advertised product. The customer service representative responding...

Magazine sales promotion: a dynamic response analysis.(Report)
March 22, 2009... There is a growing audience of demanding readers for magazines in the United States and Europe (Magazine Publishers of America 2006). This upward trend is most pronounced in the Asia-Pacific region (International Federation of the Periodical...