Journal of Advertising articles from March 2003

Journal of Advertising archives from March 2003

Special issue on advertising and consumer culture. (From the Guest Editor).
March 22, 2003... For the past four years, I have been writing a book with Elizabeth H. Pleck of the history department at the University of Illinois on the wedding in contemporary consumer culture (Otnes and Pleck 2003). During the time spent on this project,...

Men, dogs, guns, and cars: The semiotics of rugged individualism.
March 22, 2003... Although Americans commonly are viewed as the most highly individualized of all populations (Bellah et al. 1985; Inkeles 1983; Tocqueville 1835), and many acts of consumption in the United States are directed toward establishing individuality,...

Cultural values in advertisements to the Chinese X-Generation: promoting modernity and individualism.
March 22, 2003... By analyzing a society's ads, research can infer changes in consumption and cultural values from changes in advertising appeals (Pollay 1986). This study is designed to address two issues with respect to advertising in China and its ongoing...

"Red time is me time": advertising, ambivalence, and women's magazines.
March 22, 2003... In this study, the intertwinings of advertising, consumer culture, and the concept of self are played Out in an experiential advertising campaign for a U.K. women's magazine called Red. We begin by offering a brief overview of how the...

Exploring collective memories associated with African-American advertising memorabilia: The good, the bad, and the ugly.
March 22, 2003... Fisk Tires, Armour Star Ham, Gold Dust Washing Powder, Pillsbury's Best, Bull Durham smoking tobacco, Dixie Boy firecrackers, Uncle Tom Bourbon Whiskey, and Coon Chicken Restaurants. This list of brands and companies could continue, but the...

Brand morphing: implications for advertising theory and practice.
March 22, 2003... Consider the Absolut Vodka brand. Absolut appears to fit with, cater to, and even celebrate the confusion and diversity in contemporary consumer culture (Brown 1995; Firat and Schultz 1997). It has been advertised to diverse communities and...

World War II poster campaigns: preaching frugality to American consumers.
March 22, 2003... American consumer culture has always been a matter open to public comment, debate, and influence. For more than two centuries, different communications media and styles of expression have been used to reaffirm some consumption values and...

Tools or toys: inventing the need for domestic appliances in postwar and postmodern Finland.
March 22, 2003... In everyday life, it seems as if products such as washing machines or refrigerators have always been objects of necessity; it is not customary to discuss whether they are necessary. This is in clear contrast to, for example, the television....