Journal of Advertising articles from March 2002

Journal of Advertising archives from March 2002

From the guest editors. (Special Issue on Political Advertising).(Editorial)(Brief Article)
March 22, 2002... Political advertising is unique. It is, first and foremost, a critically important source of information for voters in election campaigns. In the last two decades of the twentieth century, political advertising surpassed news and other...

An aggregate examination of the backlash effect in political advertising: the case of the 1996 U.S. senate race in Minnesota.(Special Issue on Political Advertising)(Statistical Data Included)
March 22, 2002... Introduction The following excerpt from a CNN broadcast news report in July 1996 epitomizes the tone of the 1996 U.S. Senate race in Minnesota: The target: Minnesota Democrat Paul Wellstone. The attackers: New York Senator Al D'Amato's...

An exploration of the effects of negative political advertising on political decision making.(Special Issue on Political Advertising)(Statistical Data Included)
March 22, 2002... Negative campaign tactics and questionable media election coverage continue to attract the attention of citizens, journalists, and researchers. Citizens commonly complain about the negative tenor of campaigns, especially about negative...

Political advertising and information seeking: comparing exposure via traditional and Internet channels.(Special Issue on Political Advertising)(Editorial)(Statistical Data Included)
March 22, 2002... The 2000 campaigns were heralded as a high point in new communication technologies, the campaign in which the Internet would replace traditional media channels for communicating with the electorate. Although that prediction was not hilly...

Televised political advertising effects: evaluating responses during the 2000 Robb-Allen Senatorial election.(Charles S. Robb, George F. Allen)(Special Issue on Political Advertising)(Statistical Data Included)
March 22, 2002... Introduction Most commentators agree that the 2000 fight for majority leadership in the U.S. Senate hinged on the results of a few close, high-profile elections like the Virginia Senate election between incumbent Democratic Senator Chuck...

Cognitive responses to negative and comparative political advertising.(Special Issue on Political Advertising)(Statistical Data Included)
March 22, 2002... Introduction In the 2000 federal elections, candidates, parties, and others spent an estimated $3 billion, and televised political advertising made for more than half of that total (Gordon 2000). At the same time that money spent on...

Political advertising believability and information source value during elections.(Special Issue on Political Advertising)(Statistical Data Included)
March 22, 2002... Introduction Political parties and candidates have relied increasingly on television advertising to inform and influence voters during elections (Hayes and McAllister 1996; O'Cass 2001). During the past decade or so, there has been a...