Journal of Advertising articles from March 2001

Journal of Advertising archives from March 2001

From the Editor.(Editorial)(Statistical Data Included)
March 22, 2001... This is the start of the 30th year of continuous publication of the Journal of Advertising. After beginning as an "occasional paper series," JA has grown into a strong and vibrant publication. As a further indication of JA's growth and success,...

Is Beauty Best? Highly Versus Normally Attractive Models in Advertising.(Statistical Data Included)
March 22, 2001... Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. This paper explores the differential effects of pairing highly versus normally...

The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion.(Statistical Data Included)
March 22, 2001... Increasingly, social marketers are using sexual information in public service announcements and collateral material for a wide range of causes. This study builds on previous research to explain how sexual appeals can affect cognitive processing...

Response Latency Verification of Consumption Constellations: Implications for Advertising Strategy.(Statistical Data Included)
March 22, 2001... Consumers are assumed to organize information about lifestyle groups much like they organize other category knowledge, in that features of the object are used by the consumer to assign it to a category. Knowledge about the complementary...

Effective Consumer Protection or Benign Neglect? A Model of Television Infomercial Clearance.(Statistical Data Included)
March 22, 2001... Although infomercials are becoming a much more common type of television advertising with gross sales of products exceeding one billion dollars in 1996, there have been no studies examining the interactive influences of different station...

Consumer Responses to Tropes in Print Advertising.(Statistical Data Included)
March 22, 2001... This research investigates the effects of a specific type of figure of speech in print advertising. The figures of speech, tropes, are indirect or irregular statements, such as puns or metaphors, that require viewers to make inferences to...

Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis.(Statistical Data Included)
March 22, 2001... The purpose of this study is to investigate differences in time pressure and information between two broad classes of promotional offers: (1) "advanced receipts" in which consumers are encouraged to expedite the purchase of a good or service to...

Advertising Agency Philosophies and Employee Risk Taking.(Statistical Data Included)
March 22, 2001... On the basis of an exploratory survey of executives from a cross-section of U.S. advertising agencies, this article examines the relationship between agency creative philosophies and agent creative risk taking. The natures of both creative risk...