Journal of Advertising articles from June 2007

Journal of Advertising archives from June 2007

A multiple stakeholder perspective on responsibility in advertising.
June 22, 2007... Firms are no longer believed to act responsibly if they simply maximize profits. Although firms must meet their formal obligations to shareholders, they are also responsible to a broader set of stakeholders. In other words, firms must achieve...

Modeling persuasion in social advertising: a study of responsible thinking in antismoking promotion in eight Eastern EU (European Union) member states.(Author abstract)
June 22, 2007... Social marketers try to solve social problems by changing long-held, deep-seated beliefs and associated behaviors that have a detrimental effect on consumer well-being (Kotler and Andreasen 1996). In Europe, smoking is a major social and health...

Truths, half-truths, and deception: perceived social responsibility and intent to donate for a nonprofit using implicature, truth, and duplicity in print advertising.
June 22, 2007... The raison d'etre for nonprofits such as Mothers Against Drunk Driving (MADD) is to promote prosocial activities and to affect change in behaviors for the betterment of society. Because donors give time, money, or services with little economic...

The effects of warning-label placement in print ads: a social contract perspective.
June 22, 2007... Certain legal obligations mandate that marketers provide consumers with on- and off-product warnings. On-product warnings, such as those on beer bottle labels and allergy pill packages, communicate information relevant to using a product safely...

Consumer responses to corporate social responsibility (CSR) initiatives: examining the role of brand-cause fit in cause-related marketing.
June 22, 2007... Corporate social responsibility (CSR) initiatives have become increasingly popular among American corporations. A common form of such activity, referred to as cause-related marketing (CRM), involves a company's promise to donate a certain...

The use of humor to mask deceptive advertising: it's no laughing matter.
June 22, 2007... Advertising has almost become synonymous with ethics in marketing, reflected characteristically by its having attracted the most public criticism of any aspect of marketing (Calfee 1997; Smith and Quelch 1993). Such is the extent of the concern...

The effects of playing an advergame on young children's perceptions, preferences, and requests.
June 22, 2007... Increasingly sophisticated promotions, combined with the technology available on the World Wide Web (the Web), are changing the way companies communicate with young children. The reputed effects of their exposure to Web content include a threat...

Commercial media literacy: what does it do, to whom--and does it matter?
June 22, 2007... The extant literature contains multiple definitions of media literacy, most of which are broadly focused (Considine 2002; Kavoori and Matthews 2004; Lewis and Jhally 1998), but generally offering variations on the following: "The ability to...

Advertiser pressure on daily newspapers: a survey of advertising sales executives.
June 22, 2007... With declining newspaper circulation and increasing intermedia competition for advertising dollars, ad sales departments at newspapers experience rising pressure from advertisers. Major advertisers, such as car dealers and realtors, often...

A market-oriented approach to responsibly managing information privacy concerns in direct marketing.
June 22, 2007... One of the main objectives of integrated marketing communication (IMC) is to influence consumers' value perceptions and affect their behavior through directed communication. The increasing power of information-processing technology has changed...