Journal of Advertising articles from June 2000

Journal of Advertising archives from June 2000

The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising.(use of humor in advertising)(Industry Overview)
June 22, 2000... Few studies have tested models incorporating cognitive as well as affective mechanisms that help explain different levels of perceived humorousness in advertising (cf Alden and Hayer 1993; Speck 1991). In the first of two studies, an extended...

Extending Social Comparison: An Examination of the Unintended Consequences of Idealized Advertising Imagery.(idealized images of physical attractiveness in advertising)(Industry Overview)
June 22, 2000... The literature indicates that the idealized images of physical attractiveness found in advertising have a negative impact on girls' and women's self-perceptions. The current study extends this research to males and adds the dimension of...

Manipulating Ad Message Involvement through Information Expectancy: Effects on Attitude Evaluation and Confidence.(Industry Overview)
June 22, 2000... This research proposes an additional method (with potential advantages) of manipulating ad message involvement (AMI) through ad information expectancy. This manipulation of ad information characteristics showed that unexpected information...

The Effectiveness of Tensile Pricing Tactics in the Advertising of Services.(research and findings)(Industry Overview)
June 22, 2000... Previous research on the use of tensile pricing in advertising has not yet determined if services respond differently to tensile tactics than do products. Moreover, in the product studies of tensile tactics, minimum tested discount levels were...

The Effectiveness of Information and Color in Yellow Pages Advertising.(mall-intercept study)(Industry Overview)(Statistical Data Included)
June 22, 2000... A mall-intercept study recruited 601 subjects in three cities who viewed simulated Yellow Pages ads for florists or caterers. Ad information was either generally stated or specific to the product involved. Ads either did or did not contain...

Exploring the Effectiveness of Business Gifts: Replication and Extension.(study includes actual marketplace sales response)(Industry Overview)
June 22, 2000... This investigation replicates Beltramini's (1992) study of the effectiveness of business gifts, and extends the research to include actual marketplace sales response. A company's customers' perceived satisfaction and intention to continue...

Daniel Riffe, Stephen Lacy and Frederick G. Fico, Analyzing Media Messages: Using Quantitative Content Analysis in Research, Lawrence Erlbaum Associates: Mahwah, New Jersey, 1998.(Review)
June 22, 2000... Basic Facts 208 pages. $29.95 softcover and $49.95 hardcover. Quantitative content analysis is a common tool in advertising research, with application examples including the useful consumer information contained in advertising...