Journal of Advertising articles from June 1999

Journal of Advertising archives from June 1999

Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages.
June 22, 1999... Because consumers encounter numerous advertising messages from many sources and through various media, advertisers are increasingly concerned about the effectiveness of their messages. Many marketing and advertising studies have examined ways...

Understanding the 'social gifts' of drinking rituals: an alternative framework for PSA developers.(public service announcements)
June 22, 1999... BOSTON (AP, September 30, 1997)-- Three days after falling into an alcohol-induced coma, a Massachusetts Institute of Technology freshman died and the investigation was turned over to homicide detectives. Maura McLaughlin,...

The ever entangling web: a study of ideologies and discourse in advertising to women.
June 22, 1999... "When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean--neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things."...

Assessing the quality ranking of the 'Journal of Advertising,' 1986-1997.
June 22, 1999... Scholars spend their lives producing and sharing knowledge. A scholarly article is a product that has come to fruition; it is available for the academic community to digest and use in its knowledge enterprise. To facilitate the knowledge use...

Moviegoers' experiences and interpretations of brands in films revisited.
June 22, 1999... Brand props have played a role in motion pictures for many decades and can be found in movies dating from the late 1940s and early 1950s (The Economist 1991). Movie legend Joan Crawford drank Jack Daniels whiskey in the 1948 drama Mildred...