Journal of Advertising articles from June 1993

Journal of Advertising archives from June 1993

Content analysis of German and Japanese advertising in print media from Indonesia, Spain, and the United States. (includes appendix)
June 1, 1993... A number of cross-cultural studies exist comparing advertising and marketing strategies and tactics of companies in their home markets (e.g., Albaum and Peterson 1984; Dowling 1980; Gilly 1988; Hong, Muderrisoglu and Zinkhan 1987; Lazer, Murata...

A SAS MACRO for calculating intercoder agreement in content analysis. (includes appendices)
June 1, 1993... Introduction There has been an increased interest in the application of content analysis in the marketing and advertising literatures. Content analysis allows researchers to uncover and categorize underlying themes, patterns, values and...

An examination of cognitive factors related to humorousness in television advertising.
June 1, 1993... Introduction Every year, advertisers spend millions of dollars producing ads that attempt to be humorous in order to facilitate message acceptance. Indeed, a study by Weinberger and Spotts (1989) found that 24.4% of the ads on American...

The ethical framework of advertising and marketing research practitioners: a moral development perspective.
June 1, 1993... At the beginning of the last decade, Krugman and Ferrell (1981) noted within the pages of this journal that advertising agency personnel had questions about the ethical behavior of their peers. A following study by Hunt and Chonko (1987) found...

Structural characteristics of televised advertising disclosures: a comparison with the FTC clear and conspicuous standard.
June 1, 1993... Introduction The 1990s may well become the "decade of the disclosure" as the marketplace awaits the impact of the Food and Drug Administration (FDA) crackdown on product health claims (Freeman 1990). Prescription drugs are increasingly likely...

Fear appeals in print advertising: an analysis of arousal and ad response. (includes appendix)
June 1, 1993... Fear appeals have been used extensively in marketing communications over the course of this century (Pollay 1985). The use of fear appeals is grounded in the belief that some form of arousal is necessary for individual behavior change to occur...

The operation of visual imagery as a mediator of advertising effects.
June 1, 1993... Introduction Imagery is "a mental event involving visualization of a concept or relationship" (Lutz and Lutz 1978), and it has been defined as "...a process...by which...sensory information is represented in working memory" (MacInnis and Price...