Journal of Advertising articles from June 1989

Journal of Advertising archives from June 1989

Subliminal stimulation: some new data and interpretation.
June 22, 1989... Subliminal Stimulation: Some New Data and Interpretation Hawkins' (1970) article on subliminal stimulation has been used for over 15 years as empirical evidence that subliminal advertising can directly affect consumption-relevant behavior. Our...

The elderly audience: correlates of television orientation.
June 22, 1989... The Elderly Audience: Correlates of Television Orientation For some time researchers have suggested that elderly individuals are, as a group, heavier viewers of television than other age segments of the population. However, there have been few...

Executional factors and advertising effectiveness: a replication.
June 22, 1989... Executional Factors and Advertising Effectiveness: A Replication This article reports a replication of the Stewart and Furse (1986) study of the influence of executional factors on advertising performance. Using a new set of 1,017 commercials,...

The accuracy of diary measures of car radio audiences: an initial assessment.
June 22, 1989... The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment Despite the importance of diary measures, the dominant method used to measure radio audiences, few studies have been published concerning the accuracy of those...

Advocacy advertising and the boundaries of commercial speech.
June 22, 1989... Advocacy Advertising and the Boundaries of Commercial Speech Advocacy advertising has become an often-used means for corporations to express their viewpoints on a variety of controversial issues. Recent events make it unclear whether advocacy...