Journal of Advertising articles from January 1990

Journal of Advertising archives from January 1990

An investigation into the 'match-up' hypothesis in celebrity advertising: when beauty may be only skin deep.
January 1, 1990... An Investigation into the "Match-Up" Hypothesis in Celebrity Advertising: When Beauty May be Only Skin Deep This study represents a supportive test of the attractiveness aspect of the "match-up" hypothesis of celebrity/product congruence...

The effects of sexual and non-sexual advertising appeals and information level on cognitive processing and communication effectiveness.
January 1, 1990... The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness Previous research on the use of either implicit or explicit sexual imagery in advertising has focused mainly...

Advertising expenditures by professionals: an exploratory investigation of dental practitioners.
January 1, 1990... Advertising Expenditures by Professionals: An Exploratory Investigation of Dental Practitioners While interest in the advertising activities of professionals has grown over the past decade, evidence of their advertising behavior has been...

Source expertise, time of source identification, and involvement in persuasion: an elaborative processing perspective.
January 1, 1990... Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective The interactive role of source expertise, time of source identification, and involvement was examined in an experiment on...

In the pages of Ms.: sex role portrayals of women in advertising. (Ms. magazine)
January 1, 1990... In the Pages of Ms.: Sex Role Portrayals of Women in Advertising The stated advertising policy of Ms. magazine precludes the acceptance of advertisements for products that are "harmful" or advertisements that are insulting to women. This study...

Publication productivity in the three leading US advertising journals: inaugural issued through 1988.
January 1, 1990... Publication Productivity in the Three Leading U.S. Advertising Journals: Inaugural Issues through 1988 The research productivity of a discipline should be reviewed and reported upon periodically. Especially important in such a "disciplinary...