Journal of Advertising articles from December 2004

Journal of Advertising archives from December 2004

From the editor.(Editorial)
December 22, 2004... First, please join me in congratulating the Journal's editorial assistant, Larisa Vereshchagina, on the birth of her daughter Ekaterina. Second, I would also like to briefly inform you of something new that I am planning for the Journal...

How and when advertising can influence memory for consumer experience.
December 22, 2004... Remember your childhood visit to Disneyland--Cinderella's castle glistening, the cartoon characters laughing, grouping for photos, the many rides with their height requirements, the smells of freshly cooked food, and Bugs Bunny shaking your...

The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand.
December 22, 2004... A key consideration for marketers today is the changing face of society, particularly regarding ethnicity. For example, the ethnic group that is the focus of this paper--Asians--is a highly relevant minority for marketers. Asian Americans...

A model of marketing information flow: what creatives obtain and want to know from clients.
December 22, 2004... The quality of agency creative work has been found to be the most important aspect of selecting and retaining an advertising agency, and is reported as the single biggest cause of switching agencies in surveys of large advertisers in the...

The effects of cognitive resource requirements, availability, and argument quality on brand attitudes: a melding of elaboration likelihood and cognitive resource matching theories.
December 22, 2004... An ongoing concern of advertising practitioners is the persuasive impact of their marketing communications. One of the most widely employed measures of persuasive impact is change in brand attitude ([A.sub.b]). Consequently, research...

Australian media vehicles' standards for acceptable advertising.
December 22, 2004... In Australia, as in the United States, no mass media vehicle--no television station, cable or broadcast network, magazine, radio station or newspaper--is required to accept any commercial advertising material it does not wish to carry. With...

The effectiveness of comparative advertising in Korea and the united states: a cross-cultural and individual-level analysis.
December 22, 2004... Despite differences in the use of comparative advertising from country to country, little research has been done to explain or predict the differences in the cross-cultural effectiveness of comparative advertising. The purpose of this study...

Why do people avoid advertising on the Internet?
December 22, 2004... The purpose of this research is to engender a detailed explication of what drives ad avoidance on the internet. Advertisers and marketers have become disenchanted with the Internet for many reasons (Lanctot 2002). As several studies have...