Journal of Advertising articles from December 1998

Journal of Advertising archives from December 1998

The 'Journal of Advertising': twenty-five years and beyond.
December 22, 1998... The Journal of Advertising has now been published for more than a quarter of a century. It has grown and expanded to become the leading academic publication in the field of advertising. As such, it has the potential for greatly affecting the...

The effect of consumer prejudices on ad processing: heterosexual consumers' responses to homosexual imagery in ads.
December 22, 1998... Advertising researchers commonly develop and test advertising effects models on the assumption that audience processing of ad content and imagery is homogeneous (McCracken 1987; Stern 1993). A meta-analysis examining the role of attitude...

Does it matter if it smells? Olfactory stimuli as advertising executional cues.
December 22, 1998... Executional cues have been the focus of much advertising research. Visual cues (pictures) and aural cues (music) have been studied extensively, yet virtually no attention has been paid to the influence of olfactory cues in advertising despite...

The effects of affective responses to media context on advertising evaluation.
December 22, 1998... Today's consumer is barraged by a huge assortment of product claims within an ever expanding array of media channels. To "cut through the clutter" and successfully compete for consumers' attention, the advertising practitioner must be acutely...

Disciplinary impact of advertising scholars: temporal comparisons of influential authors, works and research networks.
December 22, 1998... Over the years a field of study develops a body of literature which can be investigated to ascertain patterns of disciplinary growth, the advent of various schools of thought, and the building of a knowledge base. Epistemological research in...

The influence of family communication patterns on parental reactions toward advertising: a cross-national examination.
December 22, 1998... Children are an important but controversial target for advertising. According to Competitive Media Reporting, U.S. advertisers spent $894 million on children's television in 1996, an increase of 11% over the 1995 expenditure (Crowe 1997). Yet...

Truth, Lies and Advertising.(Review)
December 22, 1998... Jon Steel, Wiley, 1998. Jon Steel has written a book that showcases his analytical ability as well as his commitment to finding the basis for some of the best advertising we have seen. Steel uses his agency - Goodby, Silverstein &...