Journal of Advertising articles from December 1993

Journal of Advertising archives from December 1993

Mirror, mirror: some postmodern reflections on global advertising.
December 1, 1993... McCracken, Grant (1987), "Advertising: Meaning or Information?" in Advances in Consumer Research, Vol. 14, Melanie Wallendorf and Paul F. Anderson, eds., Provo, UT: Association for Consumer Research, 121-124. Mick, David G. (1988),...

Consumption imagery in music television: a bi-cultural perspective.
December 1, 1993... Introduction Icons of American popular culture are ubiquitous throughout the world. Many forms of media broadcast information about the latest U.S. fashions and celebrities, movies and music, products and services. These consumption data are...

Imaging and analyzing in response to new product advertising. (includes appendix)
December 1, 1993... Do consumers process advertisements for new products versus established products in a different manner? Previous research has demonstrated that certain dimensions of consumer responses to advertisements and other marketing stimuli can vary with...

Focal and emotional integration: constructs, measures, and preliminary evidence. (includes appendix)
December 1, 1993... Introduction Research in advertising has yielded many important insights about the impact of advertising executional cues on viewer responses to ads. The impact of (1) source characteristics (e.g., similarity, credibility), (2) characteristics...

Negative political advertising and voting intent: the role of involvement and alternative information sources.
December 1, 1993... Currently, one of the most discussed aspects of political advertising is the impact of negative appeals. Questions and concerns about the ethics and influence of negative political ads are common in both the popular press (Grove 1989; Martz 1988;...

The role of personal values and demographics in predicting television viewing behavior: implications for theory and application. (includes appendices)
December 1, 1993... Lowrey, as well as George M. Zinkhan and three anonymous reviewers, for their helpful comments. Introduction The role of personal values in explaining human behavior has been of interest to social scientists for many years. Values have been...

Where should articles on the link between tobacco advertising and consumption be published? (Guest Editorial: Cigarette Advertising)
December 1, 1993... I think that we should care because the present state of affairs renders main-line advertising scholars irrelevant when it comes to analyzing such important problems as exposure to advertising as a smoking predictor. To be sure, advertising...

Smoke-filled rooms and research: a response to Jean J. Boddewyn's commentary. (reponse to article by Jean J. Boddewyn, in this issue, p. 105) (Guest Editorial: Cigarette Advertising)
December 1, 1993... While advertising journal articles are neglected by the news media, Professor Boddewyn contends that the media publicize the findings of tobacco advertising research that appear in medical journals such as JAMA. Professor Boddewyn is correct...

Pertinent research and impertinent opinions: our contributions to the cigarette advertising policy debate. (response to article by Jean J. Boddewyn, in this issue, p. 105) (Guest Editorial: Cigarette Advertising)
December 1, 1993... All of us who are members of the American Academy of Advertising, its leadership and editorial board, are exhorted to consider ourselves injured and insulted (Boddewyn 1993). The injury results from alleged "bad research" on cigarette...