AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Journal of Advertising articles from December 1991
Set up an RSS feed
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Journal of Advertising archives from December 1991
The Journal of Advertising: a twenty year appraisal.
December 1, 1991... The publication of the December issue of the Journal of Advertising marks an important milestone, as the Journal completes its twentieth year of publication. It is common for a journal, when it reaches an important anniversary such as this, to...
The effects of visual and verbal advertising information on consumers' inferences. (includes appendix)
December 1, 1991... When consumers process advertising messages, they often form inferences about product attributes for which no explicit claims are made in addition to beliefs about attributes that are explicitly described in the ad. Inferential beliefs are of...
Controlling sex and decency in advertising around the world.
December 1, 1991... A constant and ubiquitous problem concerns products, services, concepts, claims and imageries that elicit reactions of distaste, disgust, offense or outrage when mentioned or presented in advertisements (cf. Wilson and West 1981). This "soft"...
Cognitive age: a useful concept for advertising?
December 1, 1991... Effective advertising generally presents situations and models with which consumers can readily identify. The benefits of goods and services are more apparent to people when they feel that advertisers understand who they are and that an ad is...