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Australian Journal of Management articles from September 2000
This journal covers business management in Australia.
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Australian Journal of Management archives from September 2000
Market Orientation.
September 1, 2000... Defining Market Orientation
It is not uncommon in management research to be faced with concepts and ideas that appear to rest on commonsense and intuition, and yet at an operational level defy easy definition and use. Market orientation is...
The Antecedents and Consequences of Market Orientation in Australia.(Statistical Data Included)
September 1, 2000... 1. Introduction
For more than three decades, scholars in marketing have emphasised that a market-oriented organisation will benefit from superior market performance (Kotler 1984; Kotler & Andreasen 1987; Levitt 1960; Narver & Slater 1990)....
The Capabilities and Performance Advantages of Market-Driven Firms: An Empirical Investigation.(Statistical Data Included)
September 1, 2000... 1. Introduction
There has been considerable interest in the management literature concerning the development of core competences in order to enhance corporate competitiveness and performance (Wernerfelt 1984; Hamel & Prahalad 1989). The...
Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data.(Statistical Data Included)
September 1, 2000... 1. Introduction
For many years, writers have asserted that a market-oriented approach to business will result in better corporate performance (e.g. Kotler 1991). Only recently have such assertions been empirically tested, with a growing...
Developing a Market-Oriented Learning Organisation.(Statistical Data Included)
September 1, 2000... 1. Introduction
During the previous decade, a steady stream of research has developed concerning the market orientation construct. Indeed, companies have been urged to `improve the market orientation of their business' (Jaworski & Kohli...
Measuring Market Orientation: Are There Differences Between Business Marketers and Consumer Marketers?(Statistical Data Included)
September 1, 2000... 1. Introduction
Following the development of measures of market orientation (Narver & Slater 1990; Ruekert 1992; Jaworski & Kohli 1993; Kohli, Jaworski & Kumar 1993), there has been renewed interest in both the antecedents and consequences...