Brand Packaging articles from September 2008

Brand Packaging archives from September 2008

"The basis of for enduring success ...".
September 1, 2008... If you've been reading the economic reports lately, it can seem a bit gloomy these days. Consumers are making fewer trips to the grocery store in an effort to save gas, and they're making tough decisions about wants versus needs. And, yes, many...

All eyes on your recycling bin.(NEXT + NOW)
September 1, 2008... [ILLUSTRATION OMITTED] Residents in the London borough of Brent could face a 1,000 [pounds sterling] ($1,914 USD) fine if they fail to recycle packaging, now that the Brent Council has made recycling compulsory for its residents. "We...

First-ever caps recycling program.(NEXT + NOW)
September 1, 2008... Discovering that many plastic bottle caps can't be recycled by conventional machinery, Aveda has launched the country's first recycling program for them. The brand is partnering with schools to collect water, soda, detergent and shampoo...

Pepsi fined for illegible labels.(NEXT + NOW)
September 1, 2008... Pepsi Bottling Group has been fined $65,000 for improper labeling of bottles that prevented some consumers from redeeming the containers, according to the New York State Department of Environmental Conservation. The company manufactured 24oz...

Spirits and beer brands with "badge value".(NEXT + NOW)
September 1, 2008... L.A.-based creative agency David&Goliath took a simple approach in assessing what brands have the strongest "badge value"--imagery that consumers associate with the brand and want to be connected with. They conducted a small in-bar ethnographic...

Store brands: ignore them at your peril: a weak economy and retailers' increasing focus on private label is creating a growing threat for traditional consumer packaged goods brands.
September 1, 2008... [ILLUSTRATION OMITTED] Is the soft economy driving consumers to store brands? The data certainly seem to indicate that it is: Over the last year, private label sales of packaged goods have grown 9.1 percent to $77 billion in supermarket,...

Message in a bottle: Ethos Water continues to spread its wings with three new package sizes and an updated look and form.
September 1, 2008... * The story: Ethos Water was founded by Peter Thums and Jonathan Greenblatt with the simple idea of creating bottled water to help children around the world get clean water. Thanks to Ethos corporate charity, five cents from every bottle sold...

Portion control for (Pudgy) pets.(CATEGORY ANALYSIS: PET FOOD)
September 1, 2008... Apparently, excess weight is not just a people problem; a recent poll of veterinarians found nearly half of the nation's dogs and cats are considered overweight or obese. To help combat the problem, Del Monte Foods is now offering its popular...

A new look for natural food.(CATEGORY ANALYSIS: PET FOOD)
September 1, 2008... [ILLUSTRATION OMITTED] Ten years after setting the standard for natural pet foods, Wellness has unveiled a new look for its premier dry dog food, Wellness Super5Mix. The new design features eye-catching graphics on a resealable foil bag,...

Organic cookies for the urban dog.(CATEGORY ANALYSIS: PET FOOD)
September 1, 2008... Sojourner Farms Natural Pet Food Company has changed the look and feel of the packaging for its Sojos family of products. New packaging for Monzie's Organic Cookies features a metallic brown and baby blue box decorated with an urban...

Making mealtime fun and healthy.(CATEGORY ANALYSIS: PET FOOD)(Brief article)
September 1, 2008... Poised to launch its Sniffers Shake-Ins meal enhancer, brand owner Chomp had a tall order: it needed a package with colorful graphics that communicated the excitement, flavor experience and user convenience of the brand new, all natural pet...

Fine wine for pampered pooches.(CATEGORY ANALYSIS: PET FOOD)
September 1, 2008... [ILLUSTRATION OMITTED] With top notes of chicken broth, potato and garlic, Bark Vineyards' Sauvignon Bark is marketed as an alcohol-free "wine" for the discriminating canine or feline. Packaged in a 750mL bottle designed with a nod to...

The cat's meow.(CATEGORY ANALYSIS: PET FOOD)
September 1, 2008... Brand owner Del Monte Pet Products recently tested a stackable, reclosable, environmentally friendly large format package for its Meow Mix cat food designed to make handling a snap. The 7.5x4.5x12.8in recycled paperboard-based container, used...

Three strategies for generating profit$.(STRUCTURAL BRANDING)
September 1, 2008... As structural packaging innovators, many of us tend to look at our work as "improving the consumer experience" or "creating something cool". It is all too easy to lose sight of the fact that structural packaging innovation can, fundamentally,...

New wine packages take the grape: from aluminum bottles to glass stoppers, wine makers are moving beyond the conventional.
September 1, 2008... [ILLUSTRATION OMITTED] The wine industry, so rich in heritage, has long been known for its conservative approach to packaging. But thanks to the continued proliferation of wine brands, that is changing, particularly in North America. ...

How can private label brands lead innovation?(GETTING IT RIGHT)
September 1, 2008... Private label brands are growing as retailers use them to differentiate their stores and build loyalty. In an effort to drive past a 20 percent unit share, retailers are moving their private label brands toward more distinctive, premium labels,...

Are you experienced?(MATERIALS ROUND UP: METAL)(In memoriam)(Brief article)
September 1, 2008... Though it's been nearly 40 years since his untimely death, legendary musician Jimi Hendrix is remembered for his talent and influence.When Beverage Concepts LLC licensed his name for a new energy drink, The Jimi Hendrix Liquid Experience, the...

Yo ho ho, and a can of tea.(MATERIALS ROUND UP: METAL)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] The Black Jack beverage line consists of four tea varieties and two fruit drinks, packaged in 16oz metal cans with a distinct design and color scheme that conveys the unique flavors associated with each variety. Cans...

Need to vent?(MATERIALS ROUND UP: METAL)
September 1, 2008... Proclaiming April 15th (better known as income tax deadline day) as "National Venting Day", Coors Brewing Co. introduced its Vented Wide Mouth Cans for Coors and Coors Light beer this spring. The modified can end features a larger opening and a...

New packaging takes roost.(PACKAGING THAT SELLS)
September 1, 2008... [ILLUSTRATION OMITTED] Wild Goose Brewery created new packaging for its family of beer products that began hitting shelves in the Mid-Atlantic region in August. The brewery reorganized its beer portfolio in an effort to revitalize the...

More green in the works.(PACKAGING THAT SELLS)
September 1, 2008... The Clorox Company is continuing its green efforts with a line extension for its Green Works brand. The new product, a natural dishwashing liquid, features biodegradable plant-based ingredients and recyclable packaging. Green Works' entire line...

Steam, then mash.(PACKAGING THAT SELLS)(Ore-Ida Foods Inc. )(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] Ore-Ida has introduced Steam n' Mash, a "mash-up" of a classic potato side dish and consumer convenience features. The new line of frozen potatoes (technically, a potato "product") comes in a stand-up pouch that uses...

Smaller Tropicana easier to pour.(PACKAGING THAT SELLS)
September 1, 2008... [ILLUSTRATION OMITTED] Tropicana Pure Premium No Pulp Original Orange Juice has reconfigured its packaging into an easy-pour pitcher. The kosher-certified product retails in an 89oz HDPE bottle with an integrated handle and a flip-top cap...

Pet goes black.(PACKAGING THAT SELLS)(White Rock Distilleries Inc.)(Brief article)
September 1, 2008... White Rock Distilleries has commercialized the first opaque black PET liquor bottle with a custom 1.75L bottle for its Ryan's Irish Style Cream Liqueur. Last year the Lewiston, ME-based company converted its 750mL and 1L sizes from light-brown...

A first: recycled plastic frozen meal trays.(PACKAGING THAT SELLS)
September 1, 2008... [ILLUSTRATION OMITTED] This summer,ConAgra Foods began using 30 and 40 percent post-consumer recycled plastic in its frozen meal trays, becoming the first North American company to do so. The initiative will reportedly divert eight million...

Butterfly beauty accessories.(MARKS & SPENCER: UNITED KINGDOM)
September 1, 2008... [ILLUSTRATION OMITTED] A family of butterflies decorates Marks & Spencer's new range of beauty accessories, turning the functional into handbag must-haves. The collection includes a body brush, cosmetic mirror, light-up mirror, blotting...

Stand-up pasta sauce pouch.(HANNAFORD: UNITED STATES)(Hannaford Brothers Co.)(Brief article)
September 1, 2008... A stand-up resealable pouch for Hannaford's Nature's Place pasta sauce and salsa is a category innovation that was achieved ahead of national brands. The format takes advantage of high-pressure processing, which eliminates the need for...

Co-branded baby line.(BOOTS: UNITED KINGDOM)(Brief article)
September 1, 2008... [ILLUSTRATION OMITTED] UK retailer Boots has launched a co-branded line of baby care products with Disney. Housed in a triangular-shaped 300mL HDPE bottle with rounded corners, each product has a debossed Disney Baby logo and a unique...

Feeding time gets a little easier.(UNITED KINGDOM)
September 1, 2008... [ILLUSTRATION OMITTED] H.J.Heinz Company recently relaunched its Nurture Growing Baby Follow-On Milk product in a rigid paperboard can that makes portion control and preparation easy, and protects the product inside. Made from two layers...

Think reusable, not disposable.(UNITED KINGDOM)(Brief article)
September 1, 2008... With bottled water still taking a hit from environmentalists, Brita teamed up with designer Orla Kierly to introduce a trendy, and green, 500mL reusable water bottle. Made from 100 percent recyclable materials, the Wottle is designed to allow...

Mix and drink green tea.(JAPAN)
September 1, 2008... [ILLUSTRATION OMITTED] Oi Och Matscha ready-to-drink green tea, from Japanese tea brand Ito En, is brewed from prime first flush green tea leaves, the first harvest of spring. The brisk, refreshing drink is all natural, unsweetened and...

Bringing home to gold.(FOLLOWING UP)
September 1, 2008... Amstel collaborated with brand design agency VBAT of Amsterdam to develop its Pulse bottle, which recently won the Gold Lion at the 2008 Cannes Advertising Awards. The bottle was selected from field of more than 1,000 entries for best Packaging...