Brand Packaging articles from September 2005

Brand Packaging archives from September 2005

The future's so bright.(Proctor and Gamble )
September 1, 2005... When BRANDPACKAGING magazine was launched nearly 10 years ago, it was clear that this was a magazine that was ahead of its time. Marketers were beginning to understand and recognize the marketing impact of packaging, but the number of CPG...

Take control with digital workflow systems: digital prepress technology offers enormous benefits to those who can position themselves to make the most of it.
September 1, 2005... Talking to packaging industry professionals about the benefits of digital prepress technology is a bit like the parable of The Blind Men and the Elephant, where the blind men were asked to describe an elephant after they all had examined...

Dairies use glass to make nostalgic, health-conscious appeals.
September 1, 2005... While paper and plastic manufacturers duke it out over whose product holds the most virtues for the dairy industry, glass manufacturers are quietly enjoying a resurgence in popularity, particularly among small dairy farmers and creameries...

Dissolving tea spheres: revive a tired category.(OUTSIDE THE BOX)(Brief Article)
September 1, 2005... Starch-based tea spheres are a new approach that might revolutionize a tired category and excite consumers to try something new. The idea of a readily available, edible bio-plastic that dissolves in water offers immediate appeal--with...

100 years in the jar.(Lone Star jar)
September 1, 2005... One hundred years is a milestone not many reach, but San Antonio-based H.E. Butt Grocery Company is observing its centennial this year. As part of its celebration H.E.B. created a special line of products, promotions and packaging, including a...

Think like a 'regular' guy: it may have started with an appeal to the "hipster" guy, but marketing to men is big business. And smart brands are using packaging that speaks men's language.
September 1, 2005... Want to get a man's attention? Combine action and visuals. Allude to competition and victory. Include a touch of sex, but keep it smart. And throw in a little humor. When brand marketers reach out to women, they typically use packaging...

Savor the aroma in packaged food.(EMERGING TECHNOLOGY)
September 1, 2005... If the emergent technologies become viable, there will come a day when scented packaging will contribute to the pleasure of eating by complementing the flavor experience. People respond to odors. Cooks, chefs and, more recently, scientists...

Managing packaging workflow: a seminar in print for brand marketers: Part 3.(ADVERTORIAL)(Advertisement)
September 1, 2005... Our series detailing the brand manager's role in managing packaging workflow continues with the third of four articles. This month's article continues our look at packaging from concept to production and some of the challenges and solutions...

WebCenter: secure project and file management on any desktop anywhere in the world.(ADVERTORIAL)(Advertisement)
September 1, 2005... In package design, many supply chain partners have influential roles in the development of a project. All the players need access to information from others, but often it's not accessible, residing in various computers, locations and companies....

Food marketers are going 'PC': portion-control packaging is on the rise as the U.S. obesity rate grows and food marketers face increasing pressure to do something about it.
September 1, 2005... When it comes to our food, Americans apparently have no more concept of portion control than they do self control--obesity has become a U.S. epidemic. Critics say it's because our "super size" culture has distorted what we perceive as a...

What's the secret to success? Learn from past mistakes!(MARKETING MISFIRES)(Column)
September 1, 2005... People often ask me, "What's the secret to success when introducing a new product?" And, without fail, I always respond, "Everything has to be right!" There is no simple answer--no magic bullet. There are so many things that can go wrong in a...

Organics made easy: convenience packaging broadens the audience potential for organic brands.
September 1, 2005... It's no secret the organic and natural food industries have reached their tipping point in recent years. It used to be that consumers were buying such products at out-of-the-way food co-ops and farmer's markets, making trade-offs in price...

Bike throws protective gear a curve.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
September 1, 2005... BIKE Athletic has launched its athletic protection line in a proprietary, clear plastic casing that curves around the product to make it the focus for consumers. The packaging also features a new graphic and color coding system that conveys...

Labatt introduces insulated beer can.(Cold One DuPont)(Brief Article)
September 1, 2005... A common complaint from consumers is that their beer warms up too quickly. Unlike traditional beer cans, the Labatt Blue "Cold One" is coated with DuPont (www.dupont.com) [Cool.sup.2]Go[TM] wrap, which provides a thin thermal barrier to protect...

Domestic wine goes aseptic.(Three Thieves )(Brief Article)
September 1, 2005... Three Thieves recently launched Bandit Cabernet, the first all-domestic wine to be packaged in a Tetra Brik aseptic carton from Tetra Pak (www.tetrapak.com). According to Charles Bieler, a partner in the Oakville, Calif.-based company, the...

Snack 'n seal ... 'n snack again.(food packaging)(Brief Article)
September 1, 2005... Kraft Foods has introduced its Chewy Chips Ahoy! brand with a new patent-pending "Snack 'n Seal" resealable top. The innovation is designed to keep cookies fresh and to make opening and closing the package easier for busy consumers--they just...

Dial-a-hot-sauce.(pump spray )(Brief Article)
September 1, 2005... Dave's Gourmet Adjustable-Heat Hot Sauce features a pump spray closure that allows users to vary the spice level of the contents by turning the cap. The pump spray draws from the two interlocking chambers of the 7.1-ounce container, supplied by...

Cargo cosmetics flexes its packaging creativity.(MARKET-DRIVEN INNOVATIONS)
September 1, 2005... Cargo introduces Liquid Foundation in a collapsible flexible pouch, a new packaging format for the foundation category. According to the Toronto-based cosmetics company, the innovative package allows consumers to squeeze out precise amounts of...

International fare.
September 1, 2005... International Fare originates from worldwide packaging research at GIO Global Intelligence, Chicago. GIO conducts fieldwork in product categories in 27 countries to gain insights on how packaging appeals to local consumers. CONVENIENT...

Following up on developing trends.(Brief Article)
September 1, 2005... Often, after we print an article in BRANDPACKAGIN6, we uncover added information on a trend we've identified. Here is more on a recent trend. Looking to the past for marketing inspiration is nothing new. From packaged goods to...