Brand Packaging articles from September 2004

Brand Packaging archives from September 2004

Something's brewing.(Editorial)
September 1, 2004... Starbucks' success has changed the coffee business forever. In an attempt to emulate the king coffee chain's "third place" experience, marketers of packaged coffees have joined forces with appliance makers to sell one- or two-cup brews of rich...

Single, but not alone: packaging for the big little household.(Innovating For Lifestyle Trends)
September 1, 2004... Marketers have done a nice job in identifying and capitalizing on certain lifestyle changes that call for package innovation. They've caught up with fast-paced families with "on-the-go" food and snacks. They've recognized that no one has...

Stylish packaging acts as home decor: marketers are addressing consumers' newfound interest in design with packages that decorate even as they reinforce the brand.
September 1, 2004... Time was, interior design did not accommodate branded consumables. Packages of paper goods, dish soap, condiments--or any container emblazoned with a brand name or logo--were to be stored out of sight. That notion is rapidly changing, as...

Adults add shot in arm to snack bars.(Market Data)
September 1, 2004... The snack bars and granola bars shelves are shining examples of how product and packaging can evolve to meet current lifestyle expectations. Research from Information Resources Inc. (IRI) says the booming category is changing consumers'...

Stand up and cheer for flexible pouches.(Emerging Technology)
September 1, 2004... Stand-up pouches encompass families of flexible materials that, with a little or no assistance, stand erect on retail shelves, foodservice kitchens or consumer pantries. Usually, the structure carries a flat bottom. In their original...

Turning 'chopped liver' into spicy stew: Vietti Foods outflanks big national rivals with guerilla marketing tactics that add value and create 'in-and-out' packaging campaigns.
September 1, 2004... The right package and the right marketing strategy can help tuna a Struggling company's fortunes Vietti Foods, Nashville, Tenn., provides one blueprint for doing just that. Just three years ago, this regional marketer of canned food...

'See me, smell me, touch me': special effects add multi-sensory allure: novel finishes, inks and films heighten visual, olfactory and tactile appeal of packages. This encourages consumers to pick them up.
September 1, 2004... For years, when marketers talked about shelf impact, they were really talking about the effectiveness of color and graphics. Color, the universal method of visual attraction, has been the weapon of choice in the battle on the shelf. Today...

Labels spin 'low-carb' confusion: responsible for informing, labels of products surfing the low- and no-carb wave leave consumers wondering which way is up.(Marketing Misfires)
September 1, 2004... In the overcrowded "low- and no-carb" product arena, labeling confusion is rampant and it is no wonder consumers are starting to step back and say. "Wait a minute!" Analysts who follow the marketing of foods in the United States indicate...

Pet foods aim to keep 'fido' fit: packaging for natural and fortified pet foods uses graphics that call out the health benefits and structures that 'billboard' the brand.
September 1, 2004... Consumers' increasing focus on nutrition and functional foods is intersecting with the movement to treat pets more like the human members of the family. The result is a growing market for premium pet foods that offer special nutritional,...

Dual-chamber bottle pours memorable hot chocolate drink.(Outside The Box)
September 1, 2004... Blow-molded containers with full-body, shrink-sleeve labels have invaded nearly every supermarket aisle. Their popularity loosely builds upon the principles of "bigger graphics are better" and "an ergonomic shape leads to a preferred physical...

A strong logo = an identifiable brand: research shows consumers associate easiest with an abstract shape. It's indefinable yet specific, such as the Nike 'swoosh.'.
September 1, 2004... You've selected the colors, the shape and the materials. The package design is taking shape and perhaps you're even at the point of settling on the words. But is your packaging communications strategy complete? Some marketers might say...

Achieving 'touchability.' How the structure, material and function of your package can invite consumers to pick it up off the shelf.(International Fare)(Brief Article)
September 1, 2004... Enticing consumers to touch your package is the first step in getting them to buy your product. This starts with materials, color, textures and functions that create enough visual interest to want them to handle it. International Fare...

Clear secondary package 'floats' skin moisturizer.(China)(Brief Article)
September 1, 2004... If your product commands a hefty price tag, then potential consumers need to see what they are buying. This is especially true in developing countries. Procter & Gamble chose to display its new "Clarity" line of facial care products in...

Tactile carton invites consumers to dip in.(Netherlands)(Brief Article)
September 1, 2004... Americans may think we invented French fries, but we didn't. Europeans consume almost as many fries as we do. But they have some strange ways of eating them. Mayonnaise is very popular, as are other sauces that on-the-go connoisseurs use to...

Squeeze bottle delivers precise dose of floor cleaner.(Italy)(Servizio Consumatori Sutter)(Brief Article)
September 1, 2004... Floor cleaner is not exactly the sexiest product aisle in supermarkets. Among the challenges that marketers face in this category is that the process of cleaning lacks many of the positive attributes that draw consumers into a category. ...

Selecting the right linerboard for eye-catching P-O-P displays: all linerboards are not equal. Knowing your material options will help you create structurally sound and visually exciting displays.
September 1, 2004... Whether on television, billboards or in magazines, colorful imagery constantly bombards consumers with messages touting a product or service. This imagery extends to the retail setting where point of-purchase (P-O-P.) displays call attention to...

'Stamp' label elevates wine image. Scrambled eggs get legs.(Market-Driven Innovations)(Productscan Online)(Brief Article)
September 1, 2004... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

Inventive spoon packaging stirs up the tea category.(Market-Driven Innovations)(Brief Article)
September 1, 2004... Tea drinking is a relaxing and comforting experience. But you can run into a hassle when discarding the dripping tea bag. Spoonty brand tea solves that potential annoyance with a tea bag in the form of a spoon. The tea rests inside a...

A 'mark of distinction' raises image of everyday wine.(Market-Driven Innovations)(Brief Article)
September 1, 2004... Wine marketers have few choices to differentiate their packages on the shelf. Most differences involve bottle shape and color, and the label. Everyday wines have even less packaging options due to their lower margins. But Century Cellars,...

Microwavable cup extends egg-eating occasions.(Market-Driven Innovations)(Brief Article)
September 1, 2004... Newer breakfast options such as bagels, cereal bars and French toast sticks offer portability for on-the-go consumers. This has left traditional breakfast fare like eggs "back at the ranch." Eggology Inc. hopes to change that. The Canoga...

Stand-up bag stands out in the freezer case.(Following Up On Developing Trends)
September 1, 2004... Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend. STAND-UP BAG STANDS OUT IN THE FREEZER CASE The shift from coffin-style to upright freezers...