Brand Packaging articles from October 2008

Brand Packaging archives from October 2008

Happiness in a bottle.(Conference notes)
October 1, 2008... With an estimated $66 billion in brand value and what seems like a permanent lease on the top spot of Interbrand's "Best Global Brands" list, Coke seems the very definition of an iconic brand. An unmistakable visual identity reinforced by...

A buck for your box?(NEXT+NOW)(BoxCycle.com )(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] A useful service for reusing corrugated shipping and moving boxes, BoxCycle.com connects people and businesses that have excess boxes with those who need them. Buyers enter their zip code for a list of sellers in...

Cost savings take on a new hue.(NEXT+NOW)(Brief article)
October 1, 2008... Unilever is reducing the number of ink colors on its European food packaging from more than 100... to just six. The program, an effort to drive down costs and simplify the supply chain, comes after the brand owner piloted a successful...

Country of origin labeling going far enough?(NEXT+NOW)
October 1, 2008... As of September 30, retailers are required to identify the country of origin of beef, lamb, pork, fish, fruits, vegetables and some nut products. The mandate comes at a time when consumers are seeking out more local foods and are increasingly...

China restricts "excess" packaging.(NEXT+NOW)
October 1, 2008... A Chinese ordinance goes in effect this January to govern the size, volume, material and cost of food, beverage and cosmetics packaging, including North American, European and other imports; the cost of packaging, for instance, can't be more...

Global branding: achieving balance: a changing world economy impacts how worldwide packaging strategies evolve.
October 1, 2008... Even in these times of economic turmoil and political conflict, the march toward globalization has never been stronger. Companies around the world are looking toward both established and emerging markets as fair game, aiming to build strong...

Case study: dashboard dining: revving up the drive-thru experience.(INSIGHT FOR INNOVATION[R])(Column)
October 1, 2008... [ILLUSTRATION OMITTED] The fast-food drive-thru has become an American cultural icon on par with the muscle car and the burger itself. And its status is confirmed each and every day as millions of us drive up to the "big board", shout our...

Overcoming the odds: five principles for packaging new products effectively.(CONSUMER INSIGHTS)
October 1, 2008... [ILLUSTRATION OMITTED] New products are the lifeblood of nearly every company's growth strategy--and the source of enormous investments in development, research and advertising. Yet despite these efforts, it's undeniable that the...

Packaging for a premium positioning.(CATEGORY ANALYSIS: LUXURY)
October 1, 2008... Aligning with the new premium brand positioning of "simply better rum", revamped packaging for Cruzan was designed to attract a more sophisticated, discerning consumer. A distinct, handcrafted iconic crest, inspired by the Nelthropp family coat...

Intense taste, powerful design.(CATEGORY ANALYSIS: LUXURY)(Brief article)
October 1, 2008... Absolut 100 is a new 100 proof version of the famous Swedish vodka; the name is derived from the vodka's quality. A powerfully sleek design uses a minimal, masculine color palette of semi-opaque black glass with chrome silver typography...

A dash of decadence.(CATEGORY ANALYSIS: LUXURY)(Brief article)
October 1, 2008... Redesigned packaging for Godiva's signature biscuits, coffee and cocoa collection is based on visual language created to evoke the products' decadent essence. The new packaging has a look that works across the line while allowing each product...

Innocently addictive: Nutorious Nut Confections rebrands with a new tagline, logo and a packaging refresh that has eased its transition from regional upstart to national contender.(BRAND NEW)
October 1, 2008... The story: Nutorious Nut Confections was founded by Jennifer and Carrie, two entrepreneurs who were passionate about their product, but understood that it also had to become a strong brand to succeed. The pair went back to basics when creating...

Premium water for kids.(PACKAGING THAT SELLS)
October 1, 2008... [ILLUSTRATIONS OMITTED] Evian is encouraging sugar-wary parents to send their kids back to school with Evian Les Petits, 330mL bottles of natural spring water that fit neatly in lunch sacks and in tiny hands. The bottles feature fun images...

Miller Lite by the pint.(PACKAGING THAT SELLS)(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] Miller Lite is testing a 16oz aluminum pint bottle throughout much of the Midwest and South through the end of the year, focusing on the convenience retail channel. The resealable bottles feature a wide 38mm opening,...

Appealing to the everyday.(PACKAGING THAT SELLS)(Brief article)
October 1, 2008... [ILLUSTRATION OMITTED] Tableaux is a lifestyle wine brand anchored around the idea of everyday accessibility. The brand name, defined as a striking scene, was chosen to evoke that idea, while the die-cut, self-adhesive label literally...

Compostable film keeps salad fresh and crisp.(UNITED KINGDOM)
October 1, 2008... Ninety percent of Sainsbury's organic fresh produce is available in compostable, recycled or recyclable packaging. The retailer, set on reducing its customers' household waste by half, recently selected NaturePlus compostable film for its SO...

Packaging goes to great lengths.(AUSTRALIA)
October 1, 2008... 12 inches is a fresh fruit syrup being marketed to bars and restaurants for mixed drinks. Named for the height of the slender bottle in which it's packaged, 12 inches sports a label that is also 12 inches long, printed on packaging tape that...

It's a piece of cake.(UNITED KINGDOM)(Premier foods)(Brief article)
October 1, 2008... Premier foods launched its Mr Kipling cake bites-bite-sized individually wrapped sponge cakes-in a consumer-friendly flip-top paperboard package. Each six-color, litho printed, cake-shaped package contains 15 cake bites, available in strawberry...

Retro, and resealable.(FOLLOWING UP)
October 1, 2008... Looking to the past for marketing inspiration is Nothing new. From packaged goods to entertainment, nostalgia has seeped into nearly every aspect of consumer culture. We first reported on this trend in the March 2005 issue of BRANDPACKAGING...