Brand Packaging articles from October 2006

Brand Packaging archives from October 2006

Beyond the brainstorm.
October 1, 2006... I recently attended the Paperboard Packaging Council's Fall Meeting, which was dedicated to innovation. Lisa Bodell, CEO of the NYC-based consultancy Futurethink (www.getfuturethink.com), delivered the keynote on what it means to be an...

Facing off against 'wrap rage': consumer frustration with packaging has come to a head, and brand owners are stepping up.(Cover story)
October 1, 2006... You know the drill. You get your new cell phone or electric toothbrush home from the store, and the first thing you do is look for scissors, a knife, a box cutter or any tool to get the clamshell open. A while later, a little sweaty and...

The evolution of a household favorite.(BRAND NEW)
October 1, 2006... When Dial Corp. decided it was time to redesign the packaging for its Soft Scrub brand, the intent was evolutionary: Evolve the brand without alienating its loyal current consumer. Dial enlisted Chicago-based Ciulla | MLR to leverage Soft...

It's hip to contradict: navigating the paradoxes of the packaging landscape.
October 1, 2006... Contradictions are everywhere. These days, we wear Old Navy with new Gucci and couture Chanel with vintage denim. Our new homes are filled with flea market finds, and we show off our Michael Graves teakettles from Target on Viking stoves in...

Textured "animal formula bottle": provides hands-free application.(OUTSIDE THE BOX)
October 1, 2006... Today's consumers have increasing apathy towards traditional promotional tactics (recent figures suggest they are subjected to as many as 3,000 advertising messages a day). That's why marketers are continually inventing new ways to connect...

Does your company have the DNA: to become an innovation superstar?(GETTING IT RIGHT)
October 1, 2006... When considering the most innovative companies, you'll notice that they have at least these three things in common: 1 A consistent champion close to, if not at, the top of the organization who is dedicated to building an innovation culture...

Quenching kids' thirst: bottled water manufacturers balance health concerns with the "cool factor" to appeal to moms and kids.
October 1, 2006... Bottled water has long been a staple among health-conscious adult consumers, but water manufacturers are now targeting the next generation of customers with packaging and branding strategies that focus less on the health attributes and more on...

New connections in the packaging value chain.(EMERGING TECHNOLOGY)
October 1, 2006... Consumer goods companies today are compelling marketing, brand and product managers to apply packaging as one of their key weapons in the battle for market share. But how are organizations approaching the challenge? Packaging and...

What women want in brand packaging? Something to talk about!
October 1, 2006... For centuries, men have employed the "silent pleasure principal" of diamonds, flowers and chocolate to evoke a favorable emotional response from their female counterparts. Why is this? Could it be that a woman's response is strongest when her...

Through the looking glass.
October 1, 2006... A sustainable packaging solution for more than 200 generations, glass is experiencing a renaissance. Composed of abundant natural materials, it's a safe and healthy choice for food and beverage brands because it is chemically inert, meaning it...

A pyramid scheme.(MARKET-DRIVEN INNOVATIONS)(Lipton introduced pyramid shaped tea bags)(Brief article)
October 1, 2006... American outlooks on tea are set to change as Lipton introduces pyramid-shaped gossamer tea bags to the mass market. Used in Japan since the 1980s and recently adopted in the United States by a limited number of specialty tea brands,...

Green sleeves.(MARKET-DRIVEN INNOVATIONS )(green tea from Robeks Corp.)(Brief article)
October 1, 2006... Green Tea Shots, a line of four ready-to-drink herbal, vitamin and mineral green tea blends from Manhattan Beach, Ca.-based Robeks Corporation, have launched in tall slender 25-ounce bottles with three-color PETG shrink sleeves by America-Seal...

Building Rome.(MARKET-DRIVEN INNOVATIONS)(new dvd from HBO Video Inc.)(Brief article)
October 1, 2006... HBO Video released a box-set of Rome: The Complete First Season in what is said to be a first-of-its-kind carton produced by Ivy Hill in New York (www.ivyhill-cinram.com). According to the brand, high density fiber board was chosen for the...

Flexible shots.(MARKET-DRIVEN INNOVATIONS)(Pocket Shot)(Brief article)
October 1, 2006... A shot of alcohol in a flexible pouch. That's the simple concept behind Pocket Shot, a new 50ml flexible stand-up pouch of 80-proof alcohol, including whiskey, rum, vodka, gin and tequila varietals. Resembling a miniature bottle, complete with...

Tequila time.(MARKET-DRIVEN INNOVATIONS)(Milagro's bottles redesigned by Pearlfisher)(Brief article)
October 1, 2006... Tequila brand Milagro has undergone a redesign by Pearlfisher (www.pearlfisher.com) to have more impact on-shelf and a more cohesive look as a family. The overall look for the baseline Silver, Reposado and Anejo variants is lively, modern and...

Just in case ...(MARKET-DRIVEN INNOVATIONS)(World Wide Packaging introduces condom carrier)(Brief article)
October 1, 2006... A California company has introduced a condom compact under a corporate mission to help women "Love well. Love wisely". Engineered and manufactured by World Wide Packaging (www.wwpinc.com), the acrylic Just in Case compact features a mirror and...

Ergonomic closure makes bath-time fun (for mom).(UNITED KINGDOM)
October 1, 2006... Understanding how your consumer uses your product at-home is as vital as grabbing their attention on-shelf. Ask any mom who has tried to hold a slippery child in the bath while simultaneously struggling with a shampoo bottle closure. Toward...

A sustainable solution.(UNITED KINGDOM)(Marks and Spencer PLC)(Nampak Cartons)(Brief article)
October 1, 2006... These days, sustainability is top of mind for consumers, brand owners and retailers. British retailer Marks & Spencer has introduced an innovative biocompostable sandwich carton made from certified sustainable resources. The carton combines the...

Take aim at stains with both barrels.(UNITED KINGDOM)(Reckitt Benckiser PLC's Vanish Dual Power)(Fuji Seal Europe )(Brief article)
October 1, 2006... Vanish Dual Power, a pre-wash stain remover marketed by Reckitt Benckiser, is packaged in a double-chambered blow-molded bottle decorated with a full body shrink sleeve. The sleeve, from Fuji Seal Europe (www.fujiseal.com), required the use of...