Brand Packaging articles from November 2004

Brand Packaging archives from November 2004

The battle for hearts and minds.(Brief Article)
November 1, 2004... It has been acknowledged for some time that consumers make as many as 70% of their buying decisions in the store. What is becoming increasingly clear is that they are faced with a seemingly endless number of choices within each product...

Intelligent food packaging.(Emerging Technology)
November 1, 2004... Among a flood of conferences, reports and research, the recent BARD (United States/Israeli Binational Research and Development Fund) sponsored workshop on "Active" and "Intelligent" Packaging for Fruits and Vegetables held special interest for...

Innovative package structures differentiate single-serve drinks: aluminum bottle keeps beer colder; PET container for organic juice achieves high clarity; hot-fill PET bottle sheds its panels.
November 1, 2004... In packaging, we usually think of structural innovations in relation to physical package advantages: greater container strength, lighter weight, improved barrier properties, dispensing convenience, etc. But the physical structure of a package...

Moving package design concepts to reality better, smarter, faster; 'Rapid innovation' approach brings together all stakeholders at the start of package design to create consumer-validated solutions.
November 1, 2004... Henry Ford revolutionized manufacturing by bringing the work to the worker. A new approach to packaging design and development has the same ground-breaking potential. Its premise: Bring together all the stakeholders (the business decision...

Kleenex[R] anti-viral: getting it right the second time: Kleenex's second attempt at "anti-viral" tissues makes better use of packaging to communicate its message.(Marketing Misfires)
November 1, 2004... Around December 1984, Kimberly-Clark introduced Avert[TM] by Kleenex[R]. In a rectangular blue and white striped box with a punch-out center for opening and removing the tissues, it was prominently identified with "Virucidal Tissues" and "Kills...

Cosmetics brands evolve into diverse personalities: Eschewing the sole cues of glamour and style, today's cosmetic packaging exhibits individualism, aspiration and attitude.
November 1, 2004... Like many other segments of consumer packaged goods the cosmetics category is crowded and hyper-competitive. Yet it continues to grow and thrive, with countless numbers of fledgling brands joining the ranks of well-established icons. To...

Worlds apart: packaging distinctions for specialty vs. mass-retail brands: the rise of upscale products across many sales channels can create design confusion. Here are four principles to avoid this mix-up.
November 1, 2004... A gourmet food manufacturer faced a dilemma. He wanted to know how packaging and brand imagery could accurately communicate the quality of his brand and validate its suggested or desired retail price. The marketer realized this concern when...

Injection-molded design energizes battery packaging.(Outside The Box)(Brief Article)
November 1, 2004... Category leading brands use the most generic of blister packaging. Why? Very often, the category is so entrenched in this packaging style that marketing executives overlook alternative packaging systems. Also, consumers accept the generic...

Putting a good face on your package: characters on packaging help to personalize products. But make sure the facial expressions support your brand image and promise.
November 1, 2004... Once upon a time, salesclerks in general stores sold unbranded commodities. The face of the product was, in effect, the face of the clerk with whom consumers did business. Consumers bought into the product both emotionally and literally to the...

'Artic foxes and mallard ducks' which store-brand design works best? Each design system is appropriate. Weigh the pros and cons of both, and examine how they can fit your private-label strategy.
November 1, 2004... Whenever a designer takes out a clean sheet of paper to devise a private-label packaging system, he or she has to deal with the "elephant in the room." That's the heavy-breathing creature that sits behind you as you design and wonders, "How...

Mobile Design Lab speeds package development: working with a vendor can be a long and arduous process. Here's one approach that allows design and testing in your own backyard.
November 1, 2004... When Liz Lehman, Packaging Buyer at Ames True Temper, needed to test the viability of changing its "Grain Scoop" carton from a double-wall to a single-wall material, she wanted immediate test results. In this world of faster time to...

New package to appeal tea drinkers.(Market-Driven Innovations)(Brief Article)
November 1, 2004... Market-Dnven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a comprehensive...

Sleek pyramid-shaped tin reflects sophisticated tea culture.(Market-Driven Innovations)(Brief Article)
November 1, 2004... Specialty teas take on extra importance when their packaging is as artful as the act of tea brewing itself. Tempe, Ariz.-based Revolution Tea strikes an elegant pose with its pyramid-shaped T-Pot Revolution tin, housing 15 triangular bags...

RFID, chips set to make big waves on consumer packaged goods: at the item level, these 'smart' tags will offer product security, merchandising benefits and brand-building opportunities.(radio frequency identification)
November 1, 2004... Technology continues to reshape how brand owners package, distribute and merchandise their goods. One of the more provocative technologies to watch, moving into the future, is radio frequency identification (RFID). In combination with the...