Brand Packaging articles from November 1 2002

Brand Packaging archives from November 1 2002

Doing package mock-ups virtually: tools for product visualization: 3-D imaging techniques can create digital package prototypes for consumer research, shelf-set analysis and sales materials.
November 1, 2002... You need a physical mock-up of your package concept for review, competitive analysis or advertising purposes. Where do you go for help? You can contact a firm that specializes in creating these mock-ups. The "comp house" can produce a...

Oval mint container enhances function, gives category new shape.(Brief Article)
November 1, 2002... Ovalette Brands, New Rochelle, N.Y., advances convenience packaging in a category where portability is king: breath mints. Flip-a-Mint Sugar-Free Breath Fresheners come in a 0.2-ounce, oval-shaped, plastic container, a departure from me...

TV dinners for toddlers? infant food moves to shlef-stable trays.(Brief Article)
November 1, 2002... Quick-fix, shelf-stable meals are prominent in the entree aisles of grocery stores. Now, they're appearing in the infants' aisle. Graduates Lil' Entrees, from Gerber Products Co., Fremont, Mich., targets toddlers who are able to feed...

Inner bags provide the fun with microwave popcorn.(Brief Article)
November 1, 2002... Can kids recognize the added value that packaging can bring? ASAP Food Products, Solon, Ohio, thinks so, especially when the added value is fun. ASAP brings that "intangible" to microwave popcorn. The fun awaits inside the product's stand-up...

Two-in-one tube inside special effects carton follows cosmetics trend.(Brief Article)
November 1, 2002... With Velocity End2End, Mary Kay Inc., Dallas, reflects the growth of combination packaging in cosmetics. The product is a tubular container of eye shadow and eyeliner featuring metallic or pearlescent shades on one end matched with...

`no-mess' packaging extends to individual wrapped swabs.(Brief Article)
November 1, 2002... Chesebrough-Pond's USA Co. joins the parade of "no-mess" first aid products with Q-tips Treat & Go. The individually wrapped, antibiotic cotton swabs contain Bacitracin ointment and come in a 15-pack paper-board carton. Consumers remove...

Market-driven innovations: bags with `ball' graphics provide play value for microwave popcorn. Individual swab packets offer `no-mess' first aid care.(Brief Article)
November 1, 2002... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

A brand evolution turns heads: headset marketer's laminated carton and visual hierarchy support the price point and tempt `tekkies' who want to `cut the cord.'.(packaging for JABRA Corp.'s headsets)
November 1, 2002... JABRA Corp., San Diego, markets "everyday" cord headsets. But when the company wanted to introduce a wireless version to a different type of consumer, it faced this question: How do you set the product apart from the everyday line, yet also...

Shampoos shine with special effects. (Market Data).(Brief Article)
November 1, 2002... If you doubt packaging's impact in delivering sales, look down an aisle of "commodity" products like shampoo. The leader, Herbal Essences from Clairol Inc., posted $93.7 million in sales in a recent 52-week period, according to data from...

`Turnkey' display packaging: when and how to make it work: if you lack the in-house resources, `solutions' companies may meet your needs. You can reduce costs and time to shelf on short-run campaigns.
November 1, 2002... Suppose you market a new line of shampoo and want to launch an introductory campaign. You approach a retailer with this idea: What if I provided you all the packaging and promotional displays in a way that would suit your store environment?...

10 steps to perfect color for personal care packaging; how to design color and special visual effects in your plastic bottles that optimize your time and budget. (HBA Packaging Design).
November 1, 2002... Package designers and brand marketers of personal care products are highly creative. They can take a glimmer of an idea, coax it through development hurdles, gain brand approvals and conquer budget battles until the product arrives as a...

Ergonomic-shape squeeze stick dispenses facial lotions with no mess. (HBA Packaging Design).
November 1, 2002... The personal care category contains a glut of evolutionary and revolutionary products, many of which support the daily ritual of shaving. Consumers can choose from pre-shave conditioners, shaving lotions and after-shave products. These...

Packaging puts the `beauty' in health and beauty aids: for cosmetic and personal care products, the look and feel of the package are just as important as what's inside. (HBA Packaging Design).
November 1, 2002... Beauty is in the eye of the beholder. For marketers of premium cosmetics, fragrances, and other health and beauty aids (HBA), this adage has special meaning. "Beauty" is the packaging and the "beholder(s)" are the consumers. Packaging...

Negatives in packaging don't sell: laundry detergent in a carton told consumers to forget about a competitor in a plastic bottle. Instead, consumers forgot about it. (Marketing Misfires).
November 1, 2002... America has just gone through an election, and the media were full of negative ads trying to persuade potential voters to not vote for a candidate. Many brand marketers also have used this tactic of making their advertising and...

Multiple package types: spur color management: you may need a mix of package forms for diverse retail formats. Make sure your signature colors match on each form to deliver on your brand promise.
November 1, 2002... One way to grow sales is to expand your distribution or sales points: supermarkets, C-stores, mass merchandisers, drug stores, vending machines and other retail formats. But these retail channels each have varied packaging specifications....

Packaging Report Card: improvement, but room for much more: in some categories, innovation has eased stress and extended product use. Still, consumers too often say, `what are they thinking?'.
November 1, 2002... Consumers believe that an increasing number of marketers are "finally getting it" when packaging their products. But new research indicates that consumers also believe marketers can do better--in some cases, a lot better. The research also...

Finishes make neutrals look new. (Color Wheel).(packaging in 2003)
November 1, 2002... Peer into a crystal ball for color trends, and you're likely to see neutrals, whites, white-and-black combinations and special finishes. "Shine," "sheen," "shadow" and "light" all are key words in color futures for products and packaging...

RFID tags act as mobile databases. (Emerging Technology).
November 1, 2002... Incorporating an RFID (radio frequency identification) tag into a container or on its label can create a "truly intelligent" package. The RFID tag acts as a mobile product database, containing details about the package contents and its...

Getting a grip on what motivates consumers to buy: its more than innovation. Understand the four motivators that impact purchasing behavior and turn them into selling propositions.
November 1, 2002... Marketers have flooded store shelves with more products than ever--the number more than doubled to 32,000 between 1991 and 2001. Yet, the rate of success stayed at 20 percent or less and the proportion of products considered innovative remained...

Michael Jordan: brand genius.
November 1, 2002... On Thanksgiving Day, basketball superstar Michael Jordan announced he was retiring from the NBA for the third time. This time, he says, it's final. Given the fact that he'll turn 40 years old in February, this will very likely be his last...