Brand Packaging articles from May 2005

Brand Packaging archives from May 2005

The mainstreaming of design?
May 1, 2005... Shortly after I accepted the editor's position on BRANDPACKAGING I, had the opportunity to attend a web seminar presented by management guru Tom Peters and Saatchi & Saatchi's Kevin Richards. During the seminar, titled "Lovemarks by Design",...

Made to order: brands are tailoring their packages to niche markets and, even, markets of one.(Cover Story)
May 1, 2005... The latest proof that Nike pushes the marketing envelope is in Times Square, where the company has bought a billboard inviting consumers with cell phones to call in and pick out colors and the parts to build their own shoes. After the shoe...

80-proof perfection, impeccably packaged: Bacardi employs sophisticated packaging to communicate the luxury identity of its new super-premium Corzo tequila.(Corzo)
May 1, 2005... Whthenthe average consumer thinks about tequila, what normally comes to mind? Frozen margaritas in 12 exotic, fruity flavors? Or perhaps a sombrero-clad senior citizen astride a donkey? Bacardi USA challenged itself to demolish this...

What's the "down" side to upside-down packaging.(MARKETING MISFIRES)(good packaging matters)
May 1, 2005... Since the late 1990s, when both Heinz and Hunt's ketchups were introduced to the U.S. market in upside-down plastic squeeze bottles, there has been an increasing number of adaptations of such inverted packaging. Now I understand that the...

Future packaging--what's ahead?(book on packaging)
May 1, 2005... This observation by Mark Twain, made around the turn of the 20th century, is as true today as it Was then. But, no matter how difficult and capricious, predicting future events and conditions remains an inescapable temptation. So, it...

Contemporary packaging reinvigorates a resilient brand.(BRAND NEW)
May 1, 2005... Chances are, if you grew up in the Midwest, the big blue Jays logo is as familiar as the taste of the crunchy potato chips for which the company became famous. Jays Foods began its long and colorful history in 1927, just two years before the...

DVD wow!(DVD packaging)
May 1, 2005... DVDs are big business. According to Adams Media Research, consumers spent $16.6 billion in 2004 buying them--$7+ billion more than they spent on either theater tickets or movie rentals last year. It's no wonder studios are upping the ante...

Easy-open solution for today's Blister packs.(OUTSIDE THE BOX)
May 1, 2005... Blister packs are enjoying a significant rebirth as the package of choice in many categories, including candy, gum and snacks. And for good reason. They provide a clean and simple means to individually package small particles with relatively...

Beyond the billboard: shrink sleeve labels differentiate on shelf.(shrink sleeve label )
May 1, 2005... There were roughly 20,000 new food and beverage introductions last year, according to figures from ProductScan. Add health and beauty, household, miscellaneous and pet products to that list, and the figure jumps to more than 33,000. With...

On-the-go packaging for the "go-go" generation.(EMERGING TECHNOLOGY)(trend in packaging technology)
May 1, 2005... Much of our population today is on the go: racing from appointment to appointment, filling health clubs and soccer fields, and above all, constantly moving. Food marketers are addressing the challenge of feeding this mobile mass with food and...

Go special--dress your brand in foil, ink and film: today's new surface decoration techniques lend visual power to widely different brand images.
May 1, 2005... Every brand is "special." In fact, that is the definition of branding: creating and projecting an image for your product that makes it different from all others. Today, more and more brand owners, especially those in imagesensitive market...

Market-driven innovations.(www.productscan.com)(database of products)(Brief Article)
May 1, 2005... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

Color simplifies the game aisle.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
May 1, 2005... Mattel has rolled out a color-coded packaging system for its portfolio of games. "We have discovered that consumers have a difficult time shopping for games because the games aisle can be overwhelming," says Phil Jackson, vice president of...

The National Association of Container Distributors.(WEB SITE SNAPSHOT)(www.nacd.net )(Advertisement)
May 1, 2005... www.nacd.net The National Association of Container Distributors has redesigned their web site, www.nacd.net to coincide with their 2004--2006. "We have The Power" advetising campaign. NACD's site includes links to membership information...

Please pass the sugar (canister).(MARKET-DRIVEN INNOVATIONS)(Brief Article)
May 1, 2005... It's reportedly a first for sugar--an alternative to multiwall paper bags that also accommodates a standard measuring cup. "We've heard from so many customers who are tired of the mess caused by sugar spilling out of paper bags," says Kevin...

Blisters measure out daily lip gloss dose.(MARKET-DRIVEN INNOVATIONS)(DailyGIoss introduction)(Brief Article)
May 1, 2005... Borrowing from standard pharmaceutical packaging, Cargo Cosmetics has introduced a lip gloss in convenient unit-dose blisters. DailyGIoss offers 30 fresh applications of lip gloss (one for each day of the month) with 10 doses in each of three...

Quality offerings draw consumers to c-stores.(Following Up On Developing Trends)(Brief Article)
May 1, 2005... New packaging materials and structures are reshaping the convenience store channel in ways that make c-stores a destination, rather than a way station, for consumers. We first reported on this trend in our March 2005 issue. Pioneer Snacks...