Brand Packaging articles from May 2003

Brand Packaging archives from May 2003

Value retailers spell value packaging.(Editorial)(Correction Notice)
May 1, 2003... Consumers have "shifted to value," says a new research study from McKinsey & Co., a management consulting firm. Not too long ago, consumers went to Wal-Mart, Target, Costco and other value retailers for their monthly stock-up trip. Today,...

Does your package development occur in a virtuous or vicious cycle? The virtuous approach focuses on packaging as a profit center rather than a cost center. You can't succeed by working in a 'silo.'(Cover Story)
May 1, 2003... Is packaging a critical component of your marketing mix? Do you have a pipeline of packaging concepts in development? Many brands don't; they treat packaging as an afterthought and bring it into the development process too late to implement...

Retort pouches--back to the future. (Emerging Technology).
May 1, 2003... While they're certainly not capturing the entire metal and barrier-plastic canned food markets, retort pouches and trays are gradually penetrating poultry, baby food, boiled peanuts, pet food, entrees and self-heating entrees. They seem to be...

Labels: a workhorse for your brand: customized labels personalize HBA products for individual consumers. Insulated sleeve label keeps drinks cool longer. Promotional label starts a 'dialogue.'.(Reflect.com health and beauty aids, Monarch Beverage Co., Beverage Brands)
May 1, 2003... The label is your chief marketing tool and the face of your brand. It provides package decoration and communicates your brand promise. But it can do so much more. Your label can customize your product and create intimate relationships with...

How the king of lubricants stays on top: WD-40's flagship brand holds an 82% market share. A well-oiled marketing strategy delivers 'value' across its 'fortress' of brands.(Company Profile)
May 1, 2003... WD-40 Co. markets what could be described as rather pedestrian products: lubricants and cleaning aids. But clearly, there is a formula for getting it right. Inside the company's San Diego headquarters sits a room that those inside the...

It all started with a great idea.(Avery Dennison Engineered Film Division)(Company Profile)
May 1, 2003... The Engineered Films Division (EFD) of Avery Dennison is all about great ideas and innovations. And sometimes one great idea is all it takes to launch a successful division. In fact, that's how EFD got its start in the world of packaging and...

Brand name, package may do the trick: White Soda carbonated milk in a slim can fizzled out. Renaming it Crazy Cow and redesigning the graphics may up its odds for success. (Marketing Misfires).
May 1, 2003... Sometimes, a change in your brand name and packaging can turn a loser into a marketplace success. That may be the case with the impending launch of Crazy Cow Sparkling Milk from the Crazy Cow Milk Co. The Fort Lauderdale, Fla., marketer...

Two 'seeing is believing' ideas to thwart counterfeiters: if the budget limits your options, solutions may lie in the basic packaging materials. Answers may also lurk in the pigments.
May 1, 2003... Many marketers resist adding brand security features into their packaging, even though they know they should. Price usually drives the decision; their concern often falls along the lines of, "Reduce the cost and I'll look at it." One...

Next-generation mint package offers a breath of fresh air. (Outside The Box).
May 1, 2003... Mints are one of the fastest growing candy categories. Many U.S. brands rely on a small array of stock packaging, made from metal ("tins"), paper (roll-packs) and plastic (blisters). These brands vie for a small piece of real estate in the...

Performing a health checkup on your O-T-C drug brand: potent packaging requires senior management buy-in, competitive analysis on the shelf and 'memorable' structures and graphics.(over-the-counter)
May 1, 2003... Is your over-the-counter (O-T-C) drug packaging hard working and healthy? Maybe it's time to give your packaging a "physical" to analyze its performance, which contributes to the success of your brand. Market conditions suggest expanding...

Unit-dose packaging to go: blister packs offer portability and protection. But drug makers face the challenges of combo-packs, senior-friendly and child-resistance.
May 1, 2003... Unit-dose drug packaging benefits both consumers and healthcare providers. Blister packs can include memory aids to help remind patients when and how to take the drug. They safeguard the drug's efficacy by protecting each pill until the...

Market-driven innovations: toggle closure makes dairy creamer a snap to operate in one hand. Deodorizer stick gets brand's foot in the door in portability craze.(Productscan Online)(Brief Article)
May 1, 2003... Market-Driven Innovations comes to you in cooperation with Productscan[R] Online, an online, new-product tracking service from Marketing Intelligence Service Ltd., Naples, N.Y. Available at www.productscan.com, the service is a...

Silhouette-shaped bottle captures perfume's essence.(DaliStyle Eau de Toilette Spray)(Brief Article)
May 1, 2003... Shape is a hot tactic in women's perfume bottles, and Parfums Salvador Dali Paris adds to the mix with Salvador Dali Women's Fragrance-DaliStyle Eau de Toilette Spray. The inspiration for the perfume's orange-blossom scent is the painting...

Stick dispenser makes foot deodorizer brand portable.(Foot Works Odor & Wetness Protection Stick from Avon Products Inc.)(Brief Article)
May 1, 2003... The plastic stick dispenser comes to the foot-care aisle with Avon Foot Works Odor & Wetness Protection Stick, from Avon Products Inc. Formulated with "pampering botanicals to keep feet feeling great all day," the product absorbs moisture...

Ergonomic bottle, toggle cap form convenience team.(Morningstar Foods Inc. introduces one hand toggle closure with International Delight liquid creamer)(Brief Article)
May 1, 2003... First, liquid dairy creamers improved convenience by moving from gable-top cartons to plastic bottles with flip-top closures. But these closures require two hands to operate. Now, International Delight, from Morningstar Foods Inc., Dallas,...

Closure provides 'taste' of contents inside the can.(Nabisco Brands Inc. Kraft Easy Cheese closure resembles pizza wedge)(Brief Article)
May 1, 2003... How much impact can the closure have on a package? With a glut of cheese toppings on the shelf, Kraft Easy Cheese, from Nabisco Brands Inc., seems destined to get noticed quickly. The shaped cap on the aerosol spray can containing 8 ounces...

Shelf-stable pouch extends potato toppings' shelf life.(National Harvest)(Brief Article)
May 1, 2003... Squeezable bottles brought convenience to baked potato toppings. National Harvest, Kansas City, Mo., now brings extended shelf life to the category with Load-It Baked Potato Toppings. Load-It comes in a shelf-stable pouch containing 4...

Packaging innovation with 'pop': Family Time's primary package becomes the 'bowl' at snack time.(Family Time Snacks Inc.)
May 1, 2003... Family Time Snacks Inc., Valparaiso, Ind., has created a niche in the saturated microwave popcorn aisle. It markets super-premium popcorn and leverages the positioning through innovative packaging. In the process, Family Time Snacks found a...

Sugar substitutes sweeten the deal. (Market Data).
May 1, 2003... Packaging changes that make a product easier to use may increase sales in "commodity" categories such as sugar substitutes. These packaging enhancements also can provide a point of differentiation from private-label brands, which are gaining...

Graphics with attitude 'dance' off soup package. (Following Up On Developing Trends).(Kitchen Dancer)(Brief Article)
May 1, 2003... Often, after we print an article in BRANDPACKAGING, we receive added information on a trend we've identified. Here is more on a recent trend. We've reported that while the tactic of branding with "attitude" originated in niche brands, it...