Brand Packaging articles from March 2009

Brand Packaging archives from March 2009

It's not just an orange with a straw in it.(customer loyalty)(Editorial)
March 1, 2009... As I pondered what subject I'd tackle for my editorial this month, I have to admit I had a difficult time. Actually, I should clarify. I had a difficult time thinking about much except the economy. Whether it's online, on TV, or at the water...

Up next: more glass in glass.(NEXT + NOW)
March 1, 2009... [ILLUSTRATION OMITTED] Glass manufacturers have taken a vow to use more than 50 percent recycled material in bottles and jars by 2013, according to the Glass Packaging Institute, which says that doing so could save enough energy to power...

Happy birthday, beer can.(NEXT + NOW)
March 1, 2009... [ILLUSTRATION OMITTED] It was 50 years ago that MillerCoors (operating as the Adolph Coors Co.) introduced the recyclable aluminum beer can, which replaced tin-plated steel containers used at the time that not only gave beer an aftertaste...

Product or package?(NEXT + NOW)
March 1, 2009... We were smitten with the solar-powered VE09 BlisterRadio, which uses PLA (corn-based) plastic packaging to display the radio on shelf; the clamshell then serves as the product housing once the consumer takes the item home. Though just a...

Your brand is garbage.(NEXT + NOW)(food service)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] U.K. researchers say there's clear evidence that foodservice brands are negatively perceived by consumers when their wrappers are discarded and viewed alongside other garbage as street litter. The researchers...

Brands to watch! Five independents earn "Must See" status.(Company overview)
March 1, 2009... As recent as the 80s, television programming was something to be anticipated. Thursday nights, for instance, were "Must-See TV "nights, with Seinfeld, Frasier and Friends dominating the ratings. Today, though, there are simply too many choices...

Don't call it a comeback: Finesse, a dominant brand in its heyday in the 1980s, has introduced new packaging designed to create a stronger brand block on shelf and to enact cost-savings.(BRAND NEW)
March 1, 2009... * The story: Hairstyles have come and gone over the past 25 years-do we even need to talk about the mullet? But tried-and-true hair care brand Finesse has been there for its customers, adjusting to changing styles and needs. The brand offers a...

Redefine value through packaging.(BRAND STRATEGY)
March 1, 2009... It's no secret that consumers are struggling as the costs of necessities continue to skyrocket. According to some estimates, U.S. consumers are now shelling out 57 cents of every dollar for basics... they're sand climbing. That's the highest...

Nivea streamlines men's line.(PACKAGING THAT SELLS)
March 1, 2009... Nivea for Men has redesigned the packaging for its line of face care products for a global re-launch, including a U.S. rollout that began in January. The brand has been modernized and the line streamlined with a silver, blue and white color...

Drink concentrate reduces waste.(PACKAGING THAT SELLS)(Brief article)
March 1, 2009... [ILLUSTRATION OMITTED] The creation of a Harvard Business School graduate, Flavrz is a new low-sugar liquid drink concentrate developed to minimize packaging excess. One 16oz glass bottle contains enough concentrate that, when mixed with...

Aluminum bottle for Sprite.(PACKAGING THAT SELLS)
March 1, 2009... [ILLUSTRATION OMITTED] Sprite Green, the Coca-Cola Company's reduced-calorie Sprite line extension, has launched with a 50-calorie-per-serving and five-percent-lemon-juice formula and a sleek 8.5oz aluminum bottle designed to appeal to...

Packaging aims to boost product use.(PACKAGING THAT SELLS)
March 1, 2009... Clorox wanted to use a new flip-top package structure in the redesign of its Disinfecting Wipes line extension. The goal was to create a design worthy of countertop display--something that would keep the wipes top of mind and, ideally, increase...

Bake without measuring.(PACKAGING THAT SELLS)
March 1, 2009... [ILLUSTRATION OMITTED] Imperial Sugar Company has introduced Redi-Measure light brown sugar in individual 1/4-cup packets designed to keep the product fresh; the new package format came out of consumer insight work by the company....

HINT ... it's for kids.(PACKAGING THAT SELLS)(HINT Essence Water launches packaging targeting children)(Brief article)
March 1, 2009... HINT Essence Water relaunched its HINT Kids drink line in new packaging: an 11oz Tetra Pak format. The grab-and-go container heralds the brand's new formula, boosted with fluoride in three of the brand's signature flavors: strawberry-kiwi,...

Heinz says, enjoy a little spice.(UNITED KINGDOM)(herbal ketchup packaging)(Brief article)
March 1, 2009... Give any snack a little kick with Heinz Curry Herbal Ketchup and Chili Curry Herbal Ketchup. Even simple noodles can be transformed into spicy "pasta a la curry" without additives, artificial colors or preservatives. The line of condiments is...

Keep the focus on the fragrance.(MULTINATIONAL)
March 1, 2009... [ILLUSTRATION OMITTED] Lise Watier Cosmetiques, an established beauty brand known for daring, innovative products, recently launched its newest fragrance Desirable in an elegant, sophisticated bottle. An invisible dip-tube and super low...

The flavor of fresh fruit.(THE NETHERLANDS)(Brief article)
March 1, 2009... The Fruit Lab markets juices and smoothies for those with a passion for fruit. The brand searches the world for the tastiest fruit there is, and formulates its products based on characteristics like "mouthfeel" and flavor richness. The juices...

Chic shoes are "so today".(THE NETHERLANDS)
March 1, 2009... [ILLUSTRATION OMITTED] When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the tagline "So today", from the insight (obvious to some) that there is a different shoe for every day,...

Elegant slim cans support brand promise.(EASTERN EUROPE)(RC Cola International )(Brief article)
March 1, 2009... RC Cola International is launching its Orient Emporium Tea brand in 25cL slim cans featuring an intricate Asiatic design. Vibrant emerald and topaz jewel-toned cans are illustrated with elements from nature, like dragonflies, bamboo shoots and...

A headache for Anacin? Hardly.(FOLLOWING UP)
March 1, 2009... Major retailers have played a significant role in pushing the sustainable packaging agenda front and center, and many brand owners are finding that the effort to green their packaging is paying off in cost savings along the way. We most...