Brand Packaging articles from March 2005

Brand Packaging archives from March 2005

"T" is for trendspotting.(Robyn Waters to talk at Packaging that Sells conference)
March 1, 2005... The task seemed simple: drop by the local Target and pick up a few basics. I should be in and out of there in 15 minutes tops. No less than 40 minutes later, I headed for the checkout--somehow my list of "basics" had expanded. Joining the...

Convenience stores support a speed-to-mouth lifestyle: new packaging materials and structures, merchandising tactics and private-label brands are reshaping the convenience-store channel.(Cover Story)
March 1, 2005... Convenience stores today face an interesting mixture of opportunity and challenge. They stand to benefit as our time-obsessed culture grows ever more so. But, at the same time, c-stores face stiff competition as other retailers, including...

The packaging workflow: valuable tools for the brand manager.
March 1, 2005... Many brand managers and retailers see packaging workflow as a necessary evil; something that others will resolve. However, those who respect the influence packaging has on a brand's success pay much more attention to the workflow between...

Burgeoning single population changing the face of packaging.(Beverage packaging responds to single-friendly market)
March 1, 2005... Once upon a time in the eyes of brand marketers, the single population was largely made up of people who were in a transition stage. Singles were newly graduated college students embarking upon life, divorced people living solo between...

Brand nostalgia: can you move forward with packaging from the past?(retro packaging)
March 1, 2005... If you bought a can of beer that had directions on how to open it, you might think the brand manager had enjoyed one too many product tastings. But that's exactly what a lot of people found on their latest packs of Bud. In mid-February,...

Putting your package to the test.
March 1, 2005... Does this sound familiar? A product concept bounces around your company for months. Eventually, the organization decides to develop it, investing millions in machinery, sourcing, logistics, etc. But then, when it's time to design the package,...

Redesign breathes new life into neglected brand.(BRAND NEW)(Final Touch fabric softeners new look)
March 1, 2005... The recent revival of Final Touch fabric softener has garnered renewed interest among consumers once loyal to the neglected brand. The brand has undergone a transformation that started with the product formulation (adding new fragrances),...

Closure and dispensing systems differentiate on shelf.
March 1, 2005... A cross virtually every product category, closure and dispensing systems offer consumers convenient and creative ways to access and use the products they've purchased. We've taken a look at four packages with different closure types that...

Radio shack takes a flyer.(packaging of radio batteries)(Brief Article)
March 1, 2005... Holiday toys and games can suck up battery power as quickly as their young owners consume candy. That is, if the gift-giver remembers to supply batteries to power the presents in the first place. Most retailers push batteries heavily in the...

Bulk flexible packaging that lets gravity do all the work!(OUTSIDE THE BOX)
March 1, 2005... It wasn't that long ago that bulk packaging was considered a marginal force in consumer retail--however, more and more households are making purchases in club stores and the sizes of many supermarket packages are steadily increasing. Marketers...

What a difference a purpose makes.(MARKETING MISFIRES)(Bowl Bag)
March 1, 2005... Sometimes the way you execute a great concept can mean the difference between failure and success. More than 10 years ago, a regional snack company introduced the Hiland "Bowl Bag", a large bag that contained potato chips and incorporated a...

Ice cream cones, hot dog casings and other edible packages.(EMERGING TECHNOLOGY)
March 1, 2005... Food in hand, today's busy consumer bites, munches, licks, chews and multi-tasks--in the car, on the street and in the office. Sometimes the food is wrapped, and sometimes the food and its package are one: the ice cream cone and the hot dog...

Warm, rich colors reinforce distinctive theme.(INTERNATIONAL FARE: FRANCE)(Lor Absolu cube )(Brief Article)
March 1, 2005... Douwe Egberts France S.A takes a functional "package within a package" design, and adds an elegant finish to distinguish its Lor Absolu cube from coffee cans and vacuum-packed bags. The bright gold and the rich browns reinforce this package's...

Portable package makes cereal a snack.(INTERNATIONAL FARE: ITALY)(dunking biscotti )(Frollis)(Brief Article)
March 1, 2005... Barilla's Pavesi brand has reinvented breakfast by advancing the Italian tradition of dunking biscotti and creating a new line of portable snacks. Targeting young consumers, Frollis is more than just a cereal, it is also a snack. The...

The National Association of Container Distributions.(WEB SITE SNAPSHOT)(Brief Article)
March 1, 2005... www.nacd.net The National Association of Container Distributors has redesigned their web site, www.nacd.net to coincide with their 2004-2006 "We Have The Power" advertising campaign. NACD's site includes links to membership information...

Versatile packaging preps gourmet foods line for retail.(MARKET-DRIVEN INNOVATIONS)(marketing of Wally's Food Company )(Brief Article)
March 1, 2005... Trays would be simpler, but stand-up pouches differentiate Wally's Food Company from all of the prepared-foods businesses in San Francisco. The packaging nicely suits the outfit's current delivery-only status, but it's also a system that will...

Starbucks liqueur bottle supports "mixable" position.(MARKET-DRIVEN INNOVATIONS)(Starbucks Coffee Liqueur)(Brief Article)
March 1, 2005... Starbucks recently asked Jim Beam Brands to add a little kick to its coffee. The resulting collaboration is Starbucks Coffee Liqueur, which launched in a martini-shaker-shaped bottle--a research-based design that positions the offering beyond...

Scented CD postcard evokes memories.(FOLLOWING UP ON DEVELOPING TRENDS)(Brief Article)
March 1, 2005... Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend. Color is still a powerful differentiator on the shelf, but increasingly marketers are creating...