Brand Packaging articles from July 2008

Brand Packaging archives from July 2008

Packaging that sells.(Packaging industry's conference)
July 1, 2008... It's no secret that we believe strongly in our mission to elevate packaging in the marketing mix. Each month, within the pages of BRAND PACKAGING magazine, we focus on strategy, development and trends in an effort to bring you the tools you...

Coke testing 2l contour bottles.(NEXT + NOW)
July 1, 2008... [ILLUSTRATION OMITTED] Coca-Cola North America is piloting its signature contour shape in two-liter bottle sizes in two U.S. markets this summer: Birmingham, Ala., and Chattanooga, Tenn. The company says the advantages for consumers go...

Heard!(NEXT + NOW)
July 1, 2008... "Suddenly consumers are focused on buying what they have to have as opposed to buying what they want to have. This is a permanent change for Americans, who will face a declining standard of living over the next 20 years." --Howard...

R.I.P(ringles).(NEXT + NOW)
July 1, 2008... The man who designed the tall cylindrical Pringles canister, Frederic J. Baur, will spend eternity in one. A portion of Baur's cremated remains were buried in one of the resealable cans in Ohio, his family told the Cincinnati Enquirer in June....

BK bags send environmental messages to kids.(NEXT + NOW)
July 1, 2008... [ILLUSTRATION OMITTED] Burger King is introducing the industry's first 100 percent post-consumer recycled bag this month. Part of the company's U.S. Kids Meal packaging, the bags raise the bar for the sector, which is said to use, at best,...

Consumers frustrated by product labels.(NEXT + NOW)
July 1, 2008... A report by The Hartman Group reveals that consumers' growing desire for quality food products has implications for package design. A majority of American consumers (60 percent) "always" look for the expiration date on a package label,...

Global brand imperative: protect and deter: the need for brand owners to hold off counterfeiters is stronger than ever as the practice makes a dent in global trade. But do you even know where to begin?(Cover story)
July 1, 2008... Chinese police raided a house in June where fake cigarettes were being produced and sold in packaging bearing the Beijing Olympic Games logo. And while it's true that China is widely considered ground zero of the counterfeit trade, it certainly...

Optically variable devices enhance security.(EMERGING TECHNOLOGY: BRAND PROTECTION)(Kurz Transfer Products LP developed optically variable device )(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Trustseal is state-of-the-art technology for optical brand protection that is immediately recognizable by its high optical brilliance at any viewing angle. This proprietary optically variable device (OVD) is designed...

Technology helps fight counterfeiting.(EMERGING TECHNOLOGY: BRAND PROTECTION)
July 1, 2008... The Kodak Traceless system for anti-counterfeiting is designed to enable brand owners to be proactive against counterfeiting in pharmaceutical, consumer electronics, wine, cosmetic, fragrance and other markets. The system is a forensically...

Overt and covert technologies for tear tapes.(EMERGING TECHNOLOGY: BRAND PROTECTION)(Payne Packaging Ltd. developed Overt and covert technologies for tear tapes)(Brief article)
July 1, 2008... Security Essentials is a package of security features that can be integrated into Payne's tear tapes to give brand owners ammunition in the fight against counterfeiting. Security features, such as microtext print, fine line print, color shift...

There's substance to recycling.(GETTING IT RIGHT)
July 1, 2008... After a baptism by fire into the sustainability movement, many CPGs have responded by making significant changes in the way they produce goods. These modifications have taken various forms, including reductions in energy use and improved supply...

A natural move for St. Ives: the new Elements collection creates packaging that looks fresh and alive.(BRAND PROFILE)
July 1, 2008... [ILLUSTRATION OMITTED] The olives look real enough to take a bite. The sunflower beckons its viewers to reach out and smell. The light dancing through the crystals paints a picture of serene beauty. And the sun appears warm and inviting....

Cloth material adds style, texture.(CATEGORY ANALYSIS: FRAGRANCE)(Gap Inc. GapBody developed packaging of eau de toilette )(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Six distinct fragrances from The GapBody eau de toilette collection are packaged in clear glass apothecary-style bottles and tucked inside pastel-colored linen cloth boxes. Simple labels identify each fragrance with...

True to form.(CATEGORY ANALYSIS: FRAGRANCE)(Hard Candy Inc. development Perfume bottles packaging design)(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] True to its roots, Hard Candy Fragrance is the perfect concoction of playful and sexy. The vanity-worthy bottle features sophisticated renderings of a lush silhouette garden and bird motif that swirl around its tall,...

Mark of distinction.(CATEGORY ANALYSIS: FRAGRANCE)
July 1, 2008... Seventy-five years ago, Rene Lacoste created the Lacoste brand to foster the notion of "elegance in sports". Procter & Gamble Prestige, license owner of Lacoste Parfums, recently unveiled the "Essential" bottle to commemorate the French tennis...

Communicating clean and simple.(CATEGORY ANALYSIS: FRAGRANCE)(Coty Inc againto launch a series of four fragrances)(Brief article)
July 1, 2008... The clean lines of a gently turned, slim flacon communicate the refreshing nature of adidas woman, a series of four fragrances from Coty. Each scent features a color-coded cap--raspberry red for "Fruity Rhythm" and lush green for "Floral...

His and hers on Fifth.(CATEGORY ANALYSIS: FRAGRANCE)
July 1, 2008... [ILLUSTRATION OMITTED] Perfumer Bond No. 9 has added Fifth Avenue to its collection of New York City neighborhood-inspired fragrances. The perfumer developed Saks Fifth Avenue fragrance in "his" and "hers" versions and designed...

Fun, flirty, luxurious ... juicy.(CATEGORY ANALYSIS: FRAGRANCE)(Liz Claiborne Inc. designing the packaging for its newly launched Dirty English Eau de )(Brief article)
July 1, 2008... "With the Juicy Couture brand, we are selling 'fun, flirty, luxurious'," says Liz Claiborne's Sue Intili. That's why the brand specified a super low profile fragrance pump when designing the packaging for its newly launched Dirty English Eau de...

Packaging that delivers at the second moment of truth: by offering packaging that delivers beyond the first moment of truth, brands can build devotion and loyalty, turning consumers into brand evangelists.
July 1, 2008... [ILLUSTRATION OMITTED] Consumer culture is in transition. Today, consumers are less interested in purchasing products to meet their basic needs. They are much more interested in engaging with brands whose values satisfy them on an...

Let them drink tea: celebrating its 10th anniversary and record growth, Honest Tea unveils a new line-up of organic teas in redesigned PET bottles.(BRAND NEW)
July 1, 2008... * The story: As a leading maker of organic ready-to-drink tea, Honest Tea has developed varieties that introduce consumers to the world of better tasting beverages that are "just a tad sweet". Coming off its 10th anniversary--and the recent...

Extended label creates options in bilingual markets.(MATERIALS UPDATE: LABELS)
July 1, 2008... When Tender Corp. set out to market its Ben's brand of insect repellent in Canada, meeting government regulations that require consumer products to be labeled in both French and English was a challenge. The Ben's spray bottle measures only 1.75...

Shrink sleeve label delivers fire and ice.(MATERIALS UPDATE: LABELS)
July 1, 2008... [ILLUSTRATION OMITTED] Polish vodka brand Wyborowa will launch its new high-end vodka packaged in a limited-edition bottle. A full-body shrink sleeve in metallic ice blue is set off by a large "W" in fiery red that refers both to the...

Labels provide a multi-sensory experience.(MATERIALS UPDATE: LABELS)(Gilbreth offers shrink label)(Brief article)
July 1, 2008... Rub N Smell printed sleeve labels offer marketers the opportunity to add a multisensory experience to their brand packaging. The technology creates a visual and aromatic interaction with the consumer and offers a preview without opening the...

Celebrity chef understands home cooks' needs.(PACKAGING THAT SELLS)
July 1, 2008... DCI Cheese Company has introduced a line of cheeses from celebrity chef Mario Batali in a freestanding, gusseted bag that lets home cooks access the bag freely while cooking. "The package design strongly differentiates from anything else going...

Mobile headset brand redesigns for a leadership position.(PACKAGING THAT SELLS)
July 1, 2008... [ILLUSTRATION OMITTED] Consumer electronics company GN-Networks revamped its Jabra JX20 Pura brand of mobile phone headsets to re-establish it as a Bluetooth technology innovator. Chicago-based creative consultancy Kaleidoscope identified...

Cascade targets perfectionists with rebranding.(PACKAGING THAT SELLS)(LPK design Cascade Complete Dishwasher detergents packaging)(Brief article)
July 1, 2008... Later this summer, Cascade Complete will appear as an entirely redesigned brand: from package graphics and structure to brand identity and product design. Debuting as Cascade Complete All in 1, the revamped dishwasher detergent brand will...

Green logo crosses product categories.(PACKAGING THAT SELLS)
July 1, 2008... [ILLUSTRATION OMITTED] Packaging elements for Perf Go Green, the first mass-marketed 100 percent biodegradable plastic bag, were selected to communicate the brand philosophy at a glance. Simple typefaces and rich, saturated greens are...

Non-carbonated Pepsi brands lighten up.(PACKAGING THAT SELLS)
July 1, 2008... Pepsi introduced 500mL non-carbonated beverage bottles in May that reflect a 20 percent reduction in plastic, reportedly eliminating 20 million pounds of waste. The new bottles are launching in Lipton Iced Tea, Tropicana juice drinks, Aquafina...

Yours+Mine offers his+hers packaging.(PACKAGING THAT SELLS)
July 1, 2008... [ILLUSTRATION OMITTED] The K-Y brand of intimacy products has added Yours+Mine to its portfolio. The new product includes two lubricants that create different sensations for each partner and are designed to enhance communication and...

Chill, peel and enjoy.(UNITED KINGDOM)(Al fresco wine pairing lunch)(Brief article)
July 1, 2008... It's often said that necessity is the mother of invention, so it follows that when many outdoor venues banned glass for safety reasons, marketers would devise a solution that allows us to enjoy our favorite beverages in these locations. Take Al...

Redesigned form adds functionality, aesthetic appeal.(FRANCE)(Lactalis Group's Camembert cheese brand is launching new packaging)(Brief article)
July 1, 2008... [ILLUSTRATION OMITTED] Lactalis Group's Camembert brand is launching new packaging in a form that breaks with category norms. The new system features a dome and base, both of which are protected by a tamper-evident shrink sleeve label. The...

Out with the brown, in with the green.(THE NETHERLANDS)(Flex designs new Grolsch bottle)(Brief article)
July 1, 2008... Grolsch is rolling out a contemporary green glass version of its iconic swing-top bottle across the world. Introduced first in The Netherlands, the green bottle replaces the familiar brown swing-top bottle. In addition to the change in color,...

Organic meets private label.(FOLLOWING UP)
July 1, 2008... Over the past several years, we've seen a revolution in the way store brands approach their packaging, developing design directions that match the quality and sophistication of their national competitors.We most recently reported on this topic...