Brand Packaging articles from January 2008

Brand Packaging archives from January 2008

Do you know me?(Editorial)
January 1, 2008... Back in March of last year, I announced that BRANDPACKAGING magazine was beginning a comprehensive redesign with the help of brand identity firm laga (www.laga.com).With this issue, we are proud to unveil the "new" BRANDPACKAGING--the result of...

Get your (lit) fix.(NEXT + NOW)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] To mark the smoking ban that hit the UK this summer, London-based creative agency Tank launched a series of books packed in cigarette flip-top cartons, replete with silver foil wrapping and a cellophane outer seal....

Absinthe is back.(NEXT + NOW)
January 1, 2008... After nearly a century as a banned substance, absinthe was recently approved for sale in the United States. But it's been a cautious undertaking. St. George Spirits, an Aladema, Calif., distillery went through seven renditions of its label with...

Visual for the hearing impaired.(NEXT + NOW)(package for hearing aids developed by Goodmorning Technology )(Brief article)
January 1, 2008... The jagged graphics on this digital hearing aid are printed so that, as the box is slowly removed from its semi-translucent sleeve, they create the illusion of a digital sound wave in action. The Danish multi-discipline design firm Goodmorning...

Through the lens of macro trends.(Cover story)
January 1, 2008... Though the term is widely overused, innovation is at the top of many CEO agendas. Consequently, CMOs, innovation officers and design directors are working hard to identify innovations that will shift consumer mindsets and behaviors, and yield...

How trends can fuel package design.(GETTING IT RIGHT)
January 1, 2008... Our changing times are defined by trends, which amplifies the challenge for marketers to capture the essence of a trend as it emerges. Timing is everything. And while some brand marketers understand they can connect with consumers functionally,...

Legendary performance reaches a new audience: professional audio equipment brand Shure recognized its appeal with consumers, and tailored its packaging for a better read on-shelf.(BRAND NEW)
January 1, 2008... > The story: Shure, a respected brand of pro audio equipment, noticed that consumers were purchasing its professional earphones to use with their iPods. Seizing the opportunity, the brand repackaged its earphones for the consumer electronics...

Repackaging Old Navy: known for bringing trendy fashions to the whole family at reasonable prices, Old Navy recently undertook a comprehensive makeover of its "furnishings line" (think socks and boxers).(BRAND PROFILE)
January 1, 2008... [ILLUSTRATION OMITTED] For anyone who watched even fair amount of television in the days leading up to Christmas, this little phrase set to music is probably indoctrinated. Males and females of all ages consider the retailer a...

Packaging and the environment: the shoppers' perspective.(CONSUMER INSIGHTS)
January 1, 2008... As marketers, designers and packaging engineers scramble to develop more earthfriendly packaging, there is considerable skepticism about shoppers' willingness to pay for such alternatives. Environmental concerns don't necessarily drive...

A new revolution in packaging: sustainability is marking a second "age of industry" that's transforming the way products and packaging are made.(SUSTAINABILITY)
January 1, 2008... Some sustainability experts have boldly stated that a "second Industrial Revolution" is underway, referring to new ways of thinking about the development of consumer products, as well as their packaging. The first Industrial Revolution...

The power of clean.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)
January 1, 2008... They may dispense like a tissue, but Procter & Gamble's new Mr. Clean Power Multi-Surface Wipes are up to the toughest cleaning tasks. A bright blue polypropylene container with an easy-glide dispensing top eliminates difficulties in accessing...

Countertop chic.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)
January 1, 2008... [ILLUSTRATION OMITTED] Stock and semi-custom opaque HDPE bottles with decorative all-over graphics elevate Daub & Bauble's cleaning products from everyday to countertop chic. The line is made up of hand wash, hand lotion and dish...

A natural inspiration.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)
January 1, 2008... Williams-Sonoma Pure & Green is a collection of cleaners, lotions and candles made with healthy living in mind. Each product is formulated from naturally derived ingredients with six scents inspired by favorite culinary combinations. Packaging...

Spring cleaning, made simple.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)(Mrs. Meyers cleaning kit with handily packages)(Brief article)
January 1, 2008... [ILLUSTRATIONS OMITTED] Mrs. Meyers Clean Day Spring Cleaning Kit handily packages a window spray, liquid dish soap, counter top spray and an all-purpose cleaner in a cartonboard tote with convenient carrying handle. Cleaners are made with...

Pull the trigger.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] SJ Johnson has put a little power in the trigger of its new Oust Carpet & Upholstery Odor Eliminator packaging. Designed specifically for use on carpets, rugs, upholstered furniture and other fabrics, the product...

A green approach goes mainstream.(CATEGORY ANALYSIS: HOUSEHOLD CLEANERS)(Brief article)
January 1, 2008... Made from plant-based ingredients like coconut and lemon oil and packaged in recyclable containers, Clorox Green Works represents the first entry into the "green cleaning" category by a major CPG. Endorsed by the Sierra Club (a first for a...

Escada fragrance bubbles over.(PACKAGING THAT SELLS)
January 1, 2008... Procter & Gamble's Prestige Products, part of the company's Global Beauty Care division, launched Escada S in a weighty rectangular glass bottle embossed on the back with a pattern of curved, red dots and topped with a brushed aluminum cap and...

Maple syrup bear gets a knit cap.(PACKAGING THAT SELLS)(Highland Sugarworks has packed maple syrup in a glass bottle)(Brief article)
January 1, 2008... Highland Sugarworks has packed medium amber maple syrup in a 16.9oz glass bottle that's shaped like a bear. The so-called Brrrton Bear packaging is topped with a red knit cap that playfully reinforces the brand's Vermont origins, where the...

Dry baby cereal with less mess.(PACKAGING THAT SELLS)
January 1, 2008... The number two leading baby food brand in the United States, Beech-Nut Nutrition Corporation has a line of baby foods enhanced with DHA, an omega-3 fatty acid found in breast milk. The line includes what reportedly are the first dry cereals in...

Fuel for kids.(PACKAGING THAT SELLS)(Clear Beverage Corp. has lauched soft drinks in eight-ounce contoured bottles)(Brief article)
January 1, 2008... Clear Beverage Corp's Kid Fuel is a vitamin-enhanced water that shuns the high-sugar high-calorie contents of conventional sodas and juices--a growing trend among kids beverages. The brand's health factor is sure to be a hit with moms. And its...

Perfectly Portable polish.(PACKAGING THAT SELLS)(Avon Products Inc. has launched nail polish in polyethylene tube)(Brief article)
January 1, 2008... [ILLUSTRATION OMITTED] Avon's Perfectly Portable nail enamel targets consumers who find conventional glass nail polish bottles impractical, or just messy to use. Ideal for travel or quick touch-ups, the product comes in a 12mL polyethylene...

Eco Trends Electronics.(PACKAGING THAT SELLS)
January 1, 2008... Sakar International launched Eco Trends at the Consumer Electronics Show in January, showcasing the brand's green manufacturing and packaging practices, which include the use of recycled paper and plastic and eco-friendly dies and inks. Eco...

New digs for a sparkling drink.(FRANCE)
January 1, 2008... [ILLUSTRATIONS OMITTED] When sparkling beverage Fluo undertook a change of scenery (the brand was moving into the soft drinks section at retail), the challenge was to convey the beverage's unique taste and flavor and the sheer novelty of...

No (boring) soup for you!(UNITED KINGDOM)
January 1, 2008... German soup brand Stockmeyer selected a fluted can from Crown Food Europe (ww.crowncork.com) to introduce its line of premium soups to the U.K. market. The 400g decorated can's size creates a retro look, providing contrast with the typical...

Making waves in bottled water.(FINLAND)
January 1, 2008... [ILLUSTRATION OMITTED] The boldly designed VEEN mineral water bottle uses crystal clear extra flint glass from O-I (www.o-i.com) to make its case for fine water. Created by Finnish designer and architect Antti Eklund, the 660mL "Wave 66"...

A holiday gift for coffee lovers.(UKRAINE)(Kraft Foods has launched coffee brand in a metal container)(Brief article)
January 1, 2008... Kraft Foods celebrated the holiday season with the launch of its popular Carte Noire coffee brand in a custom metal container. Developed in conjunction with Crown Specialty Packaging (www.crowncork.com), the package was part of a holiday...

Steeped in authenticity.(INDIA)
January 1, 2008... [ILLUSTRATIONS OMITTED] If there was ever an authentic company, Organic India fits the bill. Born out of a passion to bring hope and relief to the farmers of India, the brand's challenge was to convey its story while still communicating...

Slim cans ideal for any occasion.(SPAIN)(Syriaca Wine Company has introduced 250mL slim-line can for wine)(Brief article)
January 1, 2008... Packaging quality wines in aluminum cans continues to gain in popularity, most recently with Syriaca Wine Company in the Spanish and international markets. The family-owned firm based in Barcelona provides consumers with a new-to-market,...

Following up.
January 1, 2008... An estimated 40 million "green boomers" in the United States are using their purchasing power to buy environmentally safe brands, according to a study from AARP Services (www.aarp.org) and Focalyst (www.focalyst.com). That tidbit is...