Brand Packaging articles from January 2007

Brand Packaging archives from January 2007

The next big thing.
January 1, 2007... Small is the new big. Brown is the new black. You've heard them all, no doubt. Constantly changing consumer, design and marketing trends are enough to keep even the most savvy brand marketer on his toes; and the most difficult challenge can be...

Emerging patterns: we've connected the dots to reveal seven key issues taking shape for you and your packaged-goods marketing peers this year.(Cover story)
January 1, 2007... Trend watching can get dicey Maybe because, these days, so many people are involved in it: there are so-called futurists, bloggers, book authors, consultants, market researchers, designers and other types vying to figure out the consumer and,...

Cosmeceuticals brand puts on a new face.(BRAND NEW)
January 1, 2007... Combine a rapidly aging population with relentless exposure to cultural beauty "ideals", and it's easy to understand why the cosmeceuticals industry is booming. Demand for cosmeceutical products in the United States is estimated to grow to more...

Using research to guide and support packaging innovation.
January 1, 2007... In our packaging research, we constantly find evidence of the power of structural innovation: Unique packaging structures can successfully enhance shelf visibility, differentiate brands from their competition and, through improved...

I can't open this "@!?!#!" thing! Facts and figures that hurt.(GETTING IT RIGHT)
January 1, 2007... We all know the routine--you've just bought that great new gadget everyone's talking about, and you're thrilled to get it home. Now, how to get it out of the packaging without hurting yourself, damaging the item or blowing a fuse? "I'm...

Timberland walks the walk: the footwear company's new, environmentally friendly packaging shifts "sustainability" from corporate buzzword to consumer way of life.
January 1, 2007... This fall, outdoors footwear manufacturer Timberland took a giant step toward moving social responsibility out of the boardroom and onto the retail shelf. The company has launched a major initiative to revamp its footwear boxes, introducing a...

Reinvigorating a brand icon: the Kellogg's Eggo story.
January 1, 2007... The reinvigoration of the venerable Kellogg's breakfast brand. Eggo, has been one of the true success stories in the category. Total Eggo dollar sales rose nearly double digits in each of the past three years, as a variety of new products were...

More Listerine, please: smart package design boosts consumption and sales for venerable mouthwash brand.
January 1, 2007... From its earliest days, package design has been earmarked as a way to entice consumers to buy products. But it's no secret that, today, the discipline is charged with an increasingly important role after purchase: to deliver a positive brand...

Package innovation staying power: how to outlast today's trends.(INNOVATING FOR LIFESTYLE TRENDS)
January 1, 2007... EATING ON THE GO: trend or true? SUSTAINABILITY: fashion or forever? ERGONOMICS: style or sticking? ATTAINABLE LUXURY: elusive or enduring? To differentiate in a commodity marketplace, marketers look for opportunities to ride...

Hormel refreshes.(MARKET-DRIVEN INNOVATIONS)
January 1, 2007... Hormel Foods is rolling out a new brand mark to increase consumer awareness about the breadth of its product line. "Consumers know and trust the Hormel brand, but may not be familiar with all the products in our portfolio," says Jim Splinter,...

Pepsi restyles.(MARKET-DRIVEN INNOVATIONS)
January 1, 2007... Pepsi-Cola is launching a global restyle of its brand (spanning TV, radio, online, print, and merchandising) with new package graphics on Pepsi cans, bottles and cups. The brand's globe logo and lettering will remain the same but background...

Green Tea sleeves.(MARKET-DRIVEN INNOVATIONS)
January 1, 2007... Green Tea Shots, a line of four ready-to-drink herbal, vitamin and mineral green tea blends from Manhattan Beach, Ca.-based Robeks Corporation, have launched in tall slender 25-ounce bottles with three-color PETG shrink sleeves by AmeriSeal...

All-in-one bottle/glass delivers convenience.(AUSTRALIA)(Hardy Wine Co.'s marketing strategy)(Brief article)
January 1, 2007... Designed for the Australian season run of "Verekai" by Cirque du Soleil, the "Shuttle" is an all-in-one bottle/glass package that's proven so popular that Hardy Wine Co. will offer the package nationally. "We believe the new technology has the...

When vibrant color is key.(BRAZIL)
January 1, 2007... O Boticario launched its Nativa Spa products after two years of researching textures, fragrances and colors that stimulate the senses and create a sense of balance and happiness. Color plays a critical role in defining the line of 30 soaps...

Why is this cow laughing?(UNITED KINGDOM)(BEL Group's Laughing Cow changes packaging)(Brief article)
January 1, 2007... The BEL Group's Laughing Cow processed cheese, one of the original "portion control" packages, will soon be available in the UK in a squeeze bottle. The package is designed to attract a new generation of young consumers, who may p be unfamiliar...

Following up on developing trends.(private label food and beverages )(Brief article)
January 1, 2007... Leaving behind the nondescript packaging and "generic" identity of a decade ago, private label food and beverage sales are soaring, says market research firm Packaged Facts. We most recently reported on this trend in the July 2006 issue of...