Brand Packaging articles from January 2006

Brand Packaging archives from January 2006

Power your brand through packaging.
January 1, 2006... The impact your brand's packaging has on the consumer seconds before the buying decision is more critical than ever. That's why when more than 70,000 industry professionals descend on Chicago with packaging on their minds this fall,...

Universal design: does it deliver? The concept of Universal Design is here to stay; its effect on real-world package design is less certain.(convenient for everyone to use despite disabilities or limitations)(Cover story)
January 1, 2006... Some say "Universal Design" is a term coined by Whirlpool Corporation to describe appliances designed for convenient use by all consumers, regardless of their physical capabilities. Another source of the phrase may be the architects who...

The classic roadblocks to innovation.(GETTING IT RIGHT)
January 1, 2006... More than ever, there's a demand for innovation through design. And though many companies are repositioning themselves to encourage innovation, some fail to eliminate the historical obstacles to meaningful breakthroughs. This hesitancy is...

Boomers and beyond: package structure gets a grip on aging.(INNOVATING FOR LIFESTYLE TRENDS)
January 1, 2006... Smart marketers know the Baby Boomer population is a demographic tidal wave poised to slam into our societal shores. Clearly, a brand that can simply hold share over the next 15 to 20 years will see strong growth. But the story for marketers...

Intoxicatingly lovely wine labels conquer retail noise.
January 1, 2006... Wine labels are in a category all their own. They must not only capture the unique personality of the winery, the wine and the brand but also catch the attention of shoppers in environments ranging from wine boutiques to club stores. The label...

Illuminated package lights up automotive products.(OUTSIDE THE BOX)(Swerve Inc.)(Brief article)
January 1, 2006... There are many products within the automotive category that are used in environments with poor lighting, making precise work difficult. The integration of a low-cost light source into an automotive product's package could provide consumers a...

Coca Cola's M5: when design, marketing and manufacturing ... Collaborate.
January 1, 2006... They are urban, hip and chic. Their launch was accompanied by music videos. And they are only available in top bars and nightclubs around the world. No, they are not the latest super premium vodkas or high class cocktails. They are the new...

Beverage packaging redesign wins on many fronts.(BRAND NEW)
January 1, 2006... Versatility was key when formulating an updated look for Kerns Beverages' line of fruit nectars. The redesign involved developing new packaging that would be bilingual, would work across 47 SKUs and would translate to five different packaging...

Seeing with new eyes.(creativity)
January 1, 2006... "Creativity is not the finding of a thing, but the making something out of it after it is found." --James Russell Lowell (1819-1891) "The real voyage of discovery consists not in seeking new landscapes, But in seeing with new eyes. ...

Packaging for pets: the latest in "creature" comforts.
January 1, 2006... If the words "pet care packaging" conjure up images of a crumpled paper bag of dog food stashed at the bottom of the pantry, it's time to think again. More and more, pets are considered part of the family, and smart marketers are making...

What's in a name?(marketing misfires)
January 1, 2006... Through the years, a number of potentially good products have failed simply because of their names. Take the case of "No Sweat" deodorant/antiperspirant, which Revlon launched about the same time Unilever's "Degree" deodorant came on the...

Pushing the envelope.(best packaging from Trident)(Brief article)
January 1, 2006... Trident's envelope-style EZ-Close Pack is touted as one of the brand's boldest packaging renovations since its inception in 1964. "Consumers find the new pack easy to open, easy to close and, best of all, they believe it does a good job of...

Bottles convey split personality.(Anheuser-Busch Companies Inc. tests liquor in United States markets)(Brief article)
January 1, 2006... Anheuser-Busch has been testing a liqueur in four U.S. markets through a subsidiary called Long Tail Libations. Called Jekyll & Hyde, the product is composed of two liqueurs, in separate bottles, that are meant to be served together. Long Tail...

Spillproof juice--"Wadda" concept.(Waddajuice in new packaging)(Brief article)
January 1, 2006... It's not that kids are sloppy; they just need a little help to prevent spills. Enter Waddajuice, a juice brand that recently introduced spill-proof packaging, along with a flavor revamp. Waddajuice is packaged in an eight-ounce PET bottle with...

Clear aseptic pouch wins with kids.(Jumex launches Nautix)(Brief article)
January 1, 2006... Mexican beverage company Jumex chose what is reportedly the world's first clear aseptic package for the launch of its Nautix line of fruit drinks aimed at six- to 12-year-old kids. Tetra Wedge[TM] Aseptic Clear from Tetra Pak...

UK wine drinkers ready to chill.(with Jacob's Creek)(Brief article)
January 1, 2006... Since 1992, the Australian wine brand Jacob's Creek has been the biggest-selling wine in the UK. And it's bound to have attracted more attention with its chill-level wine labels. Reportedly the first wine brand to introduce...

Clear label delivers premium look.(Icelandic Glacial )(Brief article)
January 1, 2006... Premium packaging for new mineral water brand Icelandic Glacial got its world premier at this year's Cannes Film Festival. Square half-liter and one-liter bottles feature a striking relief design that is reminiscent of the product's glacial...

Following up on developing trends.(targeting based on environment)(Brief article)
January 1, 2006... A new breed of marketing is pushing past the traditional demographic approach and instead zeroing in on consumer values. Dubbed "value-based" demographics, the theory is that if you can identify what's really important to your customers--the...