Brand Packaging articles from January 2005

Brand Packaging archives from January 2005

Food packaging makes the case for wellness.
January 1, 2005... We've all heard the reports. The number of US children ages 6-19 classified as obese has tripled since 1980, according to Centers for Disease Control and Prevention figures. The Center for Science in the Public Interest has called on Secretary...

A marriage of convenience: smart marketers offer innovative packaging that simplifies consumers' increasingly busy lives.(Cover Story)
January 1, 2005... They say necessity is the mother of invention. But these days, on the packaging front, it's convenience that gives birth to most innovation. The makers of food, beverage, personal care and other household products are pushing harder than ever...

Ensuring brand integrity, fueling brand growth: Silgan Tech Center gives food processors an edge.(Advertorial)
January 1, 2005... "Whether introducing an all-new recipe or several varieties to extend a line, the idea is to build upon and expand brand success--quickly and cost-effectively," observes Thomas Snyder, Vice President of Sales and Marketing for Silgan Containers...

"With-it" packaging: "small" heads toward the big-time as line extensions feature packaging designed for the shrinking size of American households.
January 1, 2005... Target has hopped aboard the small-size bandwagon with a recent mass mailing showcasing the "smart bottle" of its stylish Method laundry detergent. Eye-catching bottles of Method brand dish detergent have been on Target's shelves for some time,...

What's fresh in fresh-cut produce packaging?(Emerging Technology)
January 1, 2005... Bursting into a leadership slot in the United States' $80 billion fresh produce industry is the $12+ billion packaged pre-cut fruits and vegetables and nearly ready-to-eat salad sector. "Fresh-cut" produce delivers convenience plus a relatively...

Premium orange juice pitcher conveys quality and purity.(Outside The Box)
January 1, 2005... The gable-topped carton and the HDPE bottle are both frequently used for orange juice packaging, however both are severely lacking in terms of communicating "premium". A transparent package that shows the quality and purity of the product...

Today's meal kits give ready-made meals a new twist.
January 1, 2005... About five years ago, Todd Simon, co-owner of Omaha Steaks, came to the conclusion that, in the modern rushing world, his customers might be looking for quality prepared meals in addition to a good steak. That's when Simon launched A la Zing, a...

Designing for the contradictory consumer: today's 'multi-modal', eclectic consumer presents a challenge to brand owners and package designers alike.
January 1, 2005... "The great struggle in life is not between good and evil... but the desire for certainty and the desire for freedom. Freedom and certainty cannot equally co-exit. The more you have of one, the less you have of the other." --Tim Robbins,...

The rise of the retort package: retort pouches, trays and cartons are bringing new convenience to consumers and exciting new looks to the shelf, but the venerable can is fighting back.
January 1, 2005... The Japanese, with their tight living quarters, have long understood the space-saving and convenience properties of retort pouches and trays. Europeans, facing similar constraints, have also paid the premium for the merits of the pouch. ...

Innovation is great--when it works.(Marketing Misfires)(Packaging)
January 1, 2005... Inventing something on a package, especially when the intention is to offer more convenience, can be great for what might be considered "me-too" packaging or what otherwise might be deemed a "commodity product package." But manufacturers have...

Package innovation to go: fueling our zero-to-60 lifestyle.(Innovating For Lifestyle Trends)
January 1, 2005... We Americans love our cars. And it's a good thing we do, because we spend an awful lot of time in them. Year after year our commutes get longer, our kids get busier and our free time lakes the hit. So, we find ourselves doing more and more in...

Get a grip: hand cream with a rubberized lid targets men.(Market-Driven Innovations)(O'Keeffe's Working Hands cream)(Brief Article)
January 1, 2005... You can tell a lot by someone's hands--if they're cracked, dried and split, for example, you know theirs are "working hands". That's the niche the O'Keeffe's Company has been targeting in the 10 years it has marketed O'Keeffe's Working Hands...

Easy access container invites consumers to share.(Market-Driven Innovations)(Turtles chocolate )(Brief Article)
January 1, 2005... "Giftable" and "everyday" paperboard packaging takes Nestle Products' beloved Turtles chocolate clusters out of the typical segmented trays and into contemporary forms that redefine both the brand communications and the eating experience. One80...

Automated unit simplifies shower cleaning duties.(Market-Driven Innovations)(S.C. Johnson & Son's )(Brief Article)
January 1, 2005... Convenience is king with daily shower cleaners. And the ever-growing consumer demand for better performance and ease-of-use is driving innovation in the category. S.C. Johnson & Son's Scrubbing Bubbles Automatic Shower Cleaner hangs from a...

Kid appeal is "clear" in new flavored spring water pouch.(Market-Driven Innovations)(Brief Article)
January 1, 2005... When you're entering the hotly contested kids' beverage pouch market, the need to differentiate is pretty clear. In fact, for American Beverage Corp., the point of distinction for its new Guzzler Fruit Rapids beverage is in the clear packaging...

"Perfect" packaging proves form follows function.(Japan)(Brief Article)
January 1, 2005... The Japanese beauty aid market is the most competitive in the world, which makes perfect packaging essential. Pond's Perfect Uruoi Cream and Hari Essence packaging system meets this extraordinary standard. The base of the container houses the...

"Point and shoot" dispenser is fun and functional.(United Kingdom)(Gillette's Right Guard deodorant )(Brief Article)
January 1, 2005... In a product category dominated by sticks and gels, Gillette's Right Guard deodorant stands out by having reinvented the spray. The easy to use thumb-activated side trigger is both usable and functional. The point-and-shoot vertical dispenser...

Following up on developing trends.(Brief Article)
January 1, 2005... Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we've identified. Here is more on a recent trend. MULTIPACKS DELIVER PROMOTIONAL PUNCH TO COLORADO WINES Multipacks have been a popular form of...