Brand Packaging articles from February 2009

Brand Packaging archives from February 2009

Green is good business.
February 1, 2009... I'm often asked by colleagues about the most pressing issues affecting the marketing of consumer brands, and for a few years now, my answer has been the same. Though we see micro trends come and go, sustainability has clearly been top of mind...

Back to nature seed and herb crackers: Kraft.
February 1, 2009... [ILLUSTRATION OMITTED] GRAPHIC DESIGN DAVIS DESIGN PAPERBOARD AND PACKAGE PRINTING ROCK TENN COMPANY With a mission of "bringing back the uncomplicated joy of food," Kraft's Back to Nature line focuses on delicious,...

Sharpie 10-count club store pack: Newell Rubbermaid office products.
February 1, 2009... PAPERBOARD PACKAGING NATRALOCK BY MEADWESTVACO When Newell Rubbermaid set out to redesign the club store packaging for its Sharpie Retractable 10-count marker pack, creating a more sustainable package was among the brand owner's...

Limited-edition Vintage Clove Shampoo: Aveda.
February 1, 2009... The majority of plastic bottle caps don't get recycled. Because they're often made of a different resin than the bottles they're attached to, they require a more energy- and labor-intensive recycling method, which dissuades material processors....

Carbon negative initiative: Fiji Water company.
February 1, 2009... Bottled water has long drawn the ire of the environmentally conscious, but many brands in the category are working hard to change that perception--and to make a positive impact on their ecological footprint in the process. Fiji Water has...

USDA Organic shea butter moisturizing creams: Organic Essence.(Brief article)
February 1, 2009... [ILLUSTRATION OMITTED] ECO PAK CONTAINER CHICAGO PAPER TUBE & CAN COMPANY BIODEGRADABLE ADHESIVE & LABEL ORGANIC ESSENCE LABEL PRINTING GSL FINE LITHOGRAPHERS Body care brand Organic Essence prides itself on...

Cadbury treasure eggs: Cadbury Schweppes.
February 1, 2009... [ILLUSTRATION OMITTED] Sometimes the best ideas are the most simple. As part of the company's Purple Goes Green climate change commitment, Cadbury has unveiled a range of "eco-eggs" in the U.K., which, rather than being sold in a box, are...

Pavilion dv6929 entertainment notebook: HP.
February 1, 2009... [ILLUSTRATION OMITTED] When Wal-Mart challenged consumer electronics manufacturers to reduce the environmental impact of their personal computers, HP responded with a concept that trimmed the amount of packaging consumers need to discard...

Organic skincare line: Organicare.
February 1, 2009... [ILLUSTRATION OMITTED] CARTONS CURTIS PACKAGING PAPERBOARD ENVI 80 BY MONADNOCK PACKAGE DESIGN AND ILLUSTRATION WILLOUGHBY DESIGN Because it was launching in the luxury retail channel, Organicare knew its...

Sainsbury's milk: Sainsbury's.
February 1, 2009... Though it may be some time before the phrase, "Pick up a bag of milk and a loaf of bread on your way home," becomes the norm, U.K. retailer Sainsbury's is still betting that a revolutionary new milk packaging system will be a hit with green...

So organic wild rocket salad: Sainsbury's.
February 1, 2009... U.K. retailer Sainsbury's introduced its SO Organic Wild Rocket salad in non-genetically modified, compostable film in select stores last year. The package was developed in response to shopper requests for such products and the retailer's own...

Retote shopping bag: Target and Terracycle.(Brief article)
February 1, 2009... Reusable shopping bags have been the rage for some time. So when TerraCycle CEO Tom Szaky watched an online video of someone using an iron to fuse plastic bags together, he was inspired to set a new standard for the eco-friendliness of such...

Toys "R" Us eco-friendly toys: Toys "R" Us.
February 1, 2009... [ILLUSTRATION OMITTED] The toy industry was burdened by a series of lead paint scares in 2007, but the sector addressed consumer safety concerns with a slew of new products in 2008. Toys "R" Us had one such response, dipping its toes into...

Pink body: Victoria's Secret.
February 1, 2009... [ILLUSTRATION OMITTED] BOTTLES TRICORBRAUN LABELS STANDWILL PACKAGING INC. CREATIVE VICTORIA'S SECRET Green and pink go hand in hand with the introduction of Victoria Secret's skin-loving, earth-friendly skin...

Recycled plastic conversion: Method.(Brief article)
February 1, 2009... The path to sustainability is almost never direct.When Method transitioned three of its U.S. product lines from virgin PET to 100 percent post-consumer recycled PET last spring, it became the first in the country to do so for household cleaning...

The 11th hour DVD: Warner Brothers studios.
February 1, 2009... [ILLUSTRATION OMITTED] CHIPBOARD SMURFIT KAPPA BIODEGRADABLE TRAY PAPERFOAM The 11th Hour is a powerful documentary exploring the impact of our lifestyles on the health and future of the planet-its title is a reference...

Moto W233 Renew: Motorola.
February 1, 2009... The MOTO W233 Renew phone is distinguished by a number of "firsts." It's the first mobile phone to be made from recycled water bottles, requiring 20 percent less energy to create the housing compared to standard plastics processing. And, by...

Thirst quencher powder packs: Gatorade.
February 1, 2009... [ILLUSTRATION OMITTED] In 1965, a group of University of Florida researchers were asked to determine why so many of the football team's players were affected by heat-related illnesses. The result of their efforts, a new...

Soap bar wrappers: Burt's Bees.(Brief article)
February 1, 2009... [ILLUSTRATION OMITTED] MINERAL-BASED PAPER TERRASKIN BY DESIGN AND SOURCE PRODUCTIONS Burt's Bees knew the cartons used to package its soap bars were oversized--by a quarter inch across all dimensions to aid hand packing. But because...

Fat tire packaging: New Belgium Brewing company.
February 1, 2009... [ILLUSTRATION OMITTED] In the past, any mention of "green" beer would likely bring St. Patrick's Day to mind. But that's changed now that brewers like New Belgium Brewing are making strides toward sustainability. In keeping with a...

360 Vodka: McCormick distilling.
February 1, 2009... Created out of a philosophy for producing products that are mindful of the earth's resources, 360 Vodka has positioned itself as the world's first "eco luxury" vodka. McCormick applies advanced eco-friendly production processes and has...

Directory of sustainable packaging products and services.
February 1, 2009... Advertisers are listed in BOLD. View SUSTAINABLE PACKAGING DESIGN GALLERY highlights and more detailed information about the firms highlighted with + symbol, then submit requests for more information/capabilities presentations/RFPs, at...

Directory of sustainable packaging suppliers.
February 1, 2009... Advertisers are highlighted in GREEN. View SUSTAINABLE PACKAGING DESIGN GALLERY highlights and more detailed information about the firms highlighted with + symbol, then submit requests for more information/capabilities presentations/RFPs, at...

Directory of sustainable packaging design firms.(Directory)
February 1, 2009... Advertisers are highlighted in GREEN. View SUSTAINABLE PACKAGING DESIGN GALLERY highlights and more detailed information about the firms highlighted with + symbol, then submit requests for more information/capabilities presentations/RFPs, at...

Welcome.(Brief article)
February 1, 2009... Welcome to our first SUSTAINABLE PACKAGING DESIGN GALLERY and what we hope will be an inspiring read for you. Our intent is not to identify perfectly sustainable packages (do they even exist?), but, rather, packages that have creatively...